• 19-MAY-2017

Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide

CANTON, Mass. – May 16, 2017 – Today global fitness leader Reebok is proud to announce that the Reebok Floatride Run, the brand’s most technically-advanced running shoe to date, has been named “Best Debut” in the Runner’s World 2017 Summer Shoe Guide.

Boasting a unique silhouette the Reebok Floatride Run features the innovative Floatride Foam that is pressure set for a consistent cell structure that provides an optimal mix of softness and responsiveness to ensure the wearer can experience high-level comfort while pushing performance.

The Reebok Floatride Run also features a seam-free Ultraknit Upper construction that is engineered in zones to provide adaptive comfort, offering support and breathable flexibility, while the EVA Support Rim centers and balances the foot with every stride.

General Manager of Reebok’s Running Business Unit Scott Daley said that the Floatride Run is another example of Reebok’s renewed focus on the running community. “Floatride represents a reintroduction from Reebok to committed runners around the world. A lot has been invested in the research behind the technical components of the shoe and we’re delighted with the results.  ” 

Earlier this year, Reebok’s Harmony Road, the brand’s latest long distance running shoe, was awarded the “Best Debut” title in Runner’s World 2017 Spring Shoe Guide.  “To be recognized not once, but twice by Runner’s World is a great honor and demonstrates of all of the hard work put in by our Running team.”

The Reebok Floatride Run and the Reebok Harmony Road are available for purchase on www.reebok.com and at specialty running stores.  The suggested retail price of the Reebok Floatride Run is $150, while the suggested retail price of The Harmony Road is $120.



-END-
Media Contact
Dan Sarro
Reebok Corporate Communications 
(+1) 781 401 4443

About Reebok
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.

For more information, visit Reebok at www.reebok.com, or, for the latest news at http://news.reebok.com/. Discover Reebok at the following locations: http://facebook.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok