Reebok News Stream > LATEST NEWS > ALL https://news.reebok.com/global/latest-news/all a4fced14-9ef8-4b8b-9925-3316662dd487/REEBOK APPOINTS KELLY HIBLER TO LEAD CLASSICS BUSINESS https://news.reebok.com/global/latest-news/reebok-appoints-kelly-hibler-to--lead-classics-business/s/a4fced14-9ef8-4b8b-9925-3316662dd487 REEBOK APPOINTS KELLY HIBLER TO LEAD CLASSICS BUSINESS INDUSTRY VETERAN BRINGS EXCEPTIONAL CREDENTIALS TO REEBOK’S STYLE-DRIVEN HERITAGE BUSINESS UNIT BOSTON, Mass. – August 16, 2018 – Today, Reebok announced the appointment of Kelly Hibler as General... ]]> 8/16/2018 7:37:00 PM b5143692-a411-48d0-9b16-61e56dc2b807/REEBOK RELEASES FIRST ITERATION OF REVOLUTIONARY PLANT-BASED FOOTWEAR https://news.reebok.com/global/latest-news/reebok-releases-first-iteration-of-revolutionary-plant-based-footwear/s/b5143692-a411-48d0-9b16-61e56dc2b807 REEBOK RELEASES FIRST ITERATION OF REVOLUTIONARY PLANT-BASED FOOTWEAR Brand’s first “Cotton + Corn” sneakers will be released August 14 Learn more about the Cotton + Corn program here Boston, Mass. – August 14, 2018 – Today, global fitness brand Reebok launched the... ]]> 8/14/2018 5:06:00 PM afa508f2-fd65-4788-a01d-092b971f380e/REEBOK RELEASES FIRST OF ITS KIND SPORTS BRA FEATURING NEW REACTIVE TECHNOLOGY https://news.reebok.com/global/latest-news/reebok-releases-first-of-its-kind-sports-bra-featuring-new-reactive-technology/s/afa508f2-fd65-4788-a01d-092b971f380e REEBOK RELEASES FIRST OF ITS KIND SPORTS BRA FEATURING NEW REACTIVE TECHNOLOGY Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control BOSTON, Mass. – August 6, 2018 – Reebok made waves in the sports bra industry... ]]> 8/6/2018 5:58:00 PM 57eb61e5-ba72-4e0e-a4ac-918bb654186a/REEBOK INTRODUCES THE REEBOK BOSTON TRACK CLUB https://news.reebok.com/global/latest-news/reebok-introduces-the-reebok-boston-track-club/s/57eb61e5-ba72-4e0e-a4ac-918bb654186a REEBOK INTRODUCES THE REEBOK BOSTON TRACK CLUB Former Syracuse Cross Country Coach Chris Fox Named Head Coach, and Former Syracuse All-American Justyn Knight is First Founding Member of New Elite Track Club BOSTON, Mass. – July 23, 2018 –... ]]> 7/23/2018 7:42:00 PM 37704a71-5163-42f2-8b0b-6e35a1a984d4/REEBOK CELEBRATES STRONG WOMEN INSPIRING OTHERS TO BE THEIR BEST SELVES https://news.reebok.com/global/latest-news/reebok-celebrates-strong-women-inspiring-others-to-be-their-best-selves/s/37704a71-5163-42f2-8b0b-6e35a1a984d4 REEBOK CELEBRATES STRONG WOMEN INSPIRING OTHERS TO BE THEIR BEST SELVES New Campaign Spotlights Women who are Transforming Themselves - and the World Around Them BOSTON, Mass. – July 16, 2018 – Today, global fitness leader Reebok launches a multi-faceted campaign... ]]> 7/16/2018 7:20:00 PM 0eedf189-e89c-464e-b133-f3da79ea39a1/Danai Gurira and Reebok to Empower Women Across the Globe with New Partnership https://news.reebok.com/global/latest-news/danai-gurira-and-reebok-to-empower-women-across-the-globe-with-new-partnership/s/0eedf189-e89c-464e-b133-f3da79ea39a1 Danai Gurira and Reebok to Empower Women Across the Globe with New Partnership Boston, Mass. – July 13, 2018 – Today, Reebok announces a new partnership with one of the most powerful paragons of women’s strength, award-winning playwright / actor Danai Gurira. The global... ]]> 7/13/2018 11:34:00 AM 5af31994-f973-43fa-aa19-64d03d61cc4e/REEBOK AND CFDA PARTNER TO SPOTLIGHT AMERICA’S FASHION FUTURE https://news.reebok.com/global/latest-news/reebok-and-cfda-partner-to-spotlight-america-s-fashion-future/s/5af31994-f973-43fa-aa19-64d03d61cc4e REEBOK AND CFDA PARTNER TO SPOTLIGHT AMERICA’S FASHION FUTURE Union between the two will fulfill collective purpose to nurture tomorrow’s style leaders BOSTON, USA – July 11, 2018: Global fitness and lifestyle brand Reebok today announces its partnership... ]]> 7/11/2018 7:45:00 PM 4fee632d-6642-4d01-8e57-50ae41474c7d/REEBOK DEBUTS ITS LIGHTEST RACING FLAT YET https://news.reebok.com/global/latest-news/reebok-debuts-its-lightest-racing-flat-yet/s/4fee632d-6642-4d01-8e57-50ae41474c7d REEBOK DEBUTS ITS LIGHTEST RACING FLAT YET Reebok’s Running Floatride Ò Franchise Expands with Two Silhouettes Designed for Speed: Floatride Run Fast and Floatride Run Fast Pro Boston, MA – July 1, 2018 – Today, Reebok continues to stake... ]]> 7/1/2018 5:54:00 PM 36c67379-2462-4f00-9aa3-43778daf0a8a/REEBOK APPOINTS KAREN REUTHER AS NEW CREATIVE DIRECTOR https://news.reebok.com/global/latest-news/reebok-appoints-karen-reuther-as-new-creative-director/s/36c67379-2462-4f00-9aa3-43778daf0a8a REEBOK APPOINTS KAREN REUTHER AS NEW CREATIVE DIRECTOR CREATIVE VISIONARY JOINS GLOBAL FITNESS BRAND IN LEADERSHIP ROLE BOSTON, Mass. – June 11, 2018 – Today, global fitness leader Reebok announced it has hired creative visionary Karen Reuther as... ]]> 6/11/2018 7:34:00 PM 9f2a1d1f-54c4-4520-b2f5-300c3cd8f4e8/REEBOK APPOINTS MELANIE BOULDEN AS VICE PRESIDENT OF MARKETING https://news.reebok.com/global/latest-news/reebok-appoints-melanie-boulden-as--vice-president-of-marketing/s/9f2a1d1f-54c4-4520-b2f5-300c3cd8f4e8 REEBOK APPOINTS MELANIE BOULDEN AS VICE PRESIDENT OF MARKETING FORMER MARKETING HEAD AT CRAYOLA TO LEAD BRAND’S GLOBAL MARKETING EFFORTS BOSTON, Mass. – April 19, 2018 – Today, Reebok announced the appointment of Melanie Boulden as Vice President of... ]]> 4/19/2018 7:29:00 PM c23bde39-5f1d-48fa-a620-b5878e435423/REEBOK GETS ‘LIQUIFIED’ https://news.reebok.com/global/latest-news/reebok-gets--liquified-/s/c23bde39-5f1d-48fa-a620-b5878e435423 REEBOK GETS ‘LIQUIFIED’ LIMITED EDITION LIQUID FLOATRIDE RUN CREATED WITH BRAND’S PROPRIETARY LIQUID FACTORY PROCESS BOSTON, Mass. – March 21, 2018 – Today global fitness brand Reebok introduces Liquid Floatride Run , a... ]]> 3/21/2018 5:38:00 PM a1c9a783-8ae2-41c6-abb3-cea180305db7/Reebok and Gal Gadot Unite in the Name of Fitness https://news.reebok.com/global/latest-news/reebok-and-gal-gadot-unite-in-the-name-of-fitness/s/a1c9a783-8ae2-41c6-abb3-cea180305db7 Reebok and Gal Gadot Unite in the Name of Fitness Reebok Continues to Stake its Claim in Women’s Category; Announces Partnership with Global Powerhouse Gal Gadot March 15, 2018: Boston, MA – Global fitness lifestyle brand Reebok today announces a... ]]> 3/15/2018 12:48:00 PM ad09b43f-4c4d-4f7f-b8b2-edc9735cc638/COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE https://news.reebok.com/global/latest-news/comfort--performance-and-style-finally-come-together-with-reebok-s-new--fast-flexweave--running-shoe/s/ad09b43f-4c4d-4f7f-b8b2-edc9735cc638 COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE COMFORT, PERFORMANCE AND STYLE FINALLY COME TOGETHER WITH REEBOK’S NEW “FAST FLEXWEAVE” RUNNING SHOE ]]> 3/1/2018 2:47:00 PM ccc11a97-2ba5-439f-8029-11d486215537/REEBOK APPOINTS TODD KRINSKY TO LEAD NEW PERFORMANCE BUSINESS UNIT https://news.reebok.com/global/latest-news/reebok-appoints-todd-krinsky-to-lead-new-performance-business-unit/s/ccc11a97-2ba5-439f-8029-11d486215537 REEBOK APPOINTS TODD KRINSKY TO LEAD NEW PERFORMANCE BUSINESS UNIT LONGTIME REEBOK EXECUTIVE LED THE RESURGENCE OF REEBOK’S CLASSIC BUSINESS IN RECENT YEARS BOSTON, Mass. – February 22, 2018 – Today, Reebok announced the appointment of Todd Krinsky as General... ]]> 2/22/2018 7:27:00 PM 6c9ed3b3-ce87-4774-8d05-dee47ff3b4dd/REEBOK CLASSIC UNVEILS ‘ALWAYS CLASSIC’ CAMPAIGN FOR SPRING/SUMMER 2018 FEATURING OUTLIERS OF MUSIC AND STYLE https://news.reebok.com/global/latest-news/reebok-classic-unveils--always-classic--campaign-for-spring-summer-2018-featuring-outliers-of-music-/s/6c9ed3b3-ce87-4774-8d05-dee47ff3b4dd REEBOK CLASSIC UNVEILS ‘ALWAYS CLASSIC’ CAMPAIGN FOR SPRING/SUMMER 2018 FEATURING OUTLIERS OF MUSIC AND STYLE New campaign champions those who dare across the globe, to show what it means to be a classic · The world’s most daring visionaries and creatives (including Ariana Grande, Gigi Hadid, Rae... ]]> 1/18/2018 7:13:00 PM 833fbe78-216e-46e3-bd12-c2c12153a5fd/REEBOK CROSSFIT® NANO 8 LAUNCHES WITH REVOLUTIONARY WOVEN FOOTWEAR TECHNOLOGY https://news.reebok.com/global/latest-news/reebok-crossfit--nano-8-launches-with-revolutionary-woven-footwear-technology/s/833fbe78-216e-46e3-bd12-c2c12153a5fd REEBOK CROSSFIT® NANO 8 LAUNCHES WITH REVOLUTIONARY WOVEN FOOTWEAR TECHNOLOGY Innovative Flexweave™ Material Propels the Popular Franchise into a New ‘Nano’ Era Boston, MA – December 19, 2017 – Reebok today launched the Reebok CrossFit Nano 8 training shoe, further... ]]> 12/19/2017 7:22:00 PM 86377256-6708-4c4a-aa49-6efc20b09c7d/REEBOK AND VICTORIA BECKHAM UNITE FOR INNOVATIVE NEW PARTNERSHIP https://news.reebok.com/global/latest-news/reebok-and-victoria-beckham-unite-for-innovative-new-partnership/s/86377256-6708-4c4a-aa49-6efc20b09c7d REEBOK AND VICTORIA BECKHAM UNITE FOR INNOVATIVE NEW PARTNERSHIP Iconic designer and Reebok join forces to empower women around the world; introduce Reebok x Victoria Beckham collection ]]> 11/8/2017 8:17:00 PM 7b54c6d8-1c88-40a6-a4fc-8760115c7936/REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ https://news.reebok.com/global/latest-news/reebok-opens-global-flagship-store-at-new-boston-hq/s/7b54c6d8-1c88-40a6-a4fc-8760115c7936 REEBOK OPENS GLOBAL FLAGSHIP STORE AT NEW BOSTON HQ Customization will be a key element of brand’s newest retail location BOSTON, Mass. – October 23, 2017 – Global fitness lifestyle brand Reebok today opened its flagship retail store at the brand’s... ]]> 10/23/2017 4:31:00 PM 8a1239cc-c1e6-4b3e-bf62-3117c7ca3f14/FASHION, FUTURE FORGE FOUNDATION OF REEBOK AND HUNTSMAN & SONS COLLABORATION https://news.reebok.com/global/latest-news/fashion--future-forge-foundation-of-reebok-and-huntsman---sons-collaboration/s/8a1239cc-c1e6-4b3e-bf62-3117c7ca3f14 FASHION, FUTURE FORGE FOUNDATION OF REEBOK AND HUNTSMAN & SONS COLLABORATION ↵ Reebok to collaborate with Huntsman and Sons to cut prototype suit made entirely from latest innovation in footwear material, Reebok Flexweave Boston, MA - September 19, 2017: Reebok today... ]]> 9/19/2017 7:20:00 PM 843300ee-25ed-434f-b51b-69c29c5af4a0/Reebok Creates Revolutionary Space Boot for Astronauts https://news.reebok.com/global/latest-news/reebok-creates-revolutionary-space-boot-for-astronauts/s/843300ee-25ed-434f-b51b-69c29c5af4a0 Reebok Creates Revolutionary Space Boot for Astronauts Reebok Introduces the Space Boot SB-01 w ith Latest Floatride Foam Technology Canton, MA – July 18, 2017 Reebok has used its revolutionary Floatride Foam technology to create an extremely... ]]> 7/19/2017 8:55:00 PM 0cd4ff7e-6cde-42a1-b3ca-d7dbd355f46f/Reebok Appoints Chris Froio as General Manager, Reebok America https://news.reebok.com/global/latest-news/reebok-appoints-chris-froio-as-general-manager--reebok-america/s/0cd4ff7e-6cde-42a1-b3ca-d7dbd355f46f Reebok Appoints Chris Froio as General Manager, Reebok America LONGTIME REEBOK EXECUTIVE LED BRAND IN WESTERN EUROPE FOR PAST TWO YEARS CANTON, Mass. - May 30, 2017 - Today, Reebok International announced the appointment of Chris Froio as General Manager,... ]]> 5/30/2017 5:06:00 PM 2ab78d03-d9c3-46cc-9186-5cc72c74db77/Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide https://news.reebok.com/global/latest-news/reebok-floatride-run-named--best-debut--in-runner-s-world-2017-summer-shoe-guide/s/2ab78d03-d9c3-46cc-9186-5cc72c74db77 Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide CANTON, Mass. – May 16, 2017 – Today global fitness leader Reebok is proud to announce that the Reebok Floatride Run, the brand’s most technically-advanced running shoe to date, has been named... ]]> 5/19/2017 3:12:00 PM e5200577-477d-43b0-8974-44c5e145524e/Feel the Floatride https://news.reebok.com/global/latest-news/feel-the-floatride/s/e5200577-477d-43b0-8974-44c5e145524e Feel the Floatride Reebok Launches Floatride: An Innovative Cushioning Technology That Does Not Compromise Comfort Or Responsiveness – So You Can Float Through Your Run. Canton, MA – April 1, 2017, Reebok, a global... ]]> 4/7/2017 7:14:00 PM 54c1159d-d6df-4964-82d1-4f39d8495adf/Reebok "Growing" Plant-Based Footwear https://news.reebok.com/global/latest-news/reebok--growing--plant-based-footwear/s/54c1159d-d6df-4964-82d1-4f39d8495adf Reebok "Growing" Plant-Based Footwear Brand’s “Cotton + Corn” initiative created to bring plant-based footwear to the market in 2017 CANTON, Mass. – April 4, 2017 – Today, global fitness brand Reebok announced its “Cotton + Corn”... ]]> 4/4/2017 2:42:00 PM 6cc93ad9-77d6-49d9-bbb2-a4003a4928e7/Reebok Harmony Road Named "Best Debut" In Runner's World 2017 Spring Shoe Guide https://news.reebok.com/global/latest-news/reebok-harmony-road-named--best-debut--in-runner-s-world-2017-spring-shoe-guide/s/6cc93ad9-77d6-49d9-bbb2-a4003a4928e7 Reebok Harmony Road Named "Best Debut" In Runner's World 2017 Spring Shoe Guide CANTON, Mass. – February 14, 2016 – Today global fitness leader Reebok is proud to announce that the Harmony Road, the brand’s newly released long distance running shoe, has been named “Best... ]]> 2/14/2017 2:43:00 PM 788602b6-832a-4861-96ea-b789bd56ab41/REEBOK LAUNCHES NEW NANO 7, THE RECORD HOLDER... FOR WORLD RECORDS https://news.reebok.com/global/latest-news/reebok-launches-new-nano-7--the-record-holder...-for-world-records/s/788602b6-832a-4861-96ea-b789bd56ab41 REEBOK LAUNCHES NEW NANO 7, THE RECORD HOLDER... FOR WORLD RECORDS Athletes wearing the new Reebok CrossFit Nano 7, Reebok’s most versatile training shoe, break 44 GUINNESS WORLD RECORDS™ titles in 24 hours in cities across the globe. ]]> 2/9/2017 9:45:00 PM 20111edd-3192-4000-870c-807cf6c16da9/Teyana Taylor Steps Forward with Reebok Classic https://news.reebok.com/global/latest-news/teyana-taylor-steps-forward-with-reebok-classic/s/20111edd-3192-4000-870c-807cf6c16da9 Teyana Taylor Steps Forward with Reebok Classic Taylor Officially Announces Long-Term Partnership With Launch of Freestyle Campaign Canton, MA – January 25, 2017 - Today, Reebok proudly announces the newest member of the Reebok family with the... ]]> 1/25/2017 4:09:00 PM 784e6e30-8dc8-4676-a86c-634a663222d4/Reebok Launches Compelling New Campaign Celebrating Physicality and Human Connection https://news.reebok.com/global/latest-news/reebok-launches-compelling-new-campaign-celebrating-physicality-and-human-connection/s/784e6e30-8dc8-4676-a86c-634a663222d4 Reebok Launches Compelling New Campaign Celebrating Physicality and Human Connection Brand launches new campaign, ‘HANDS’, the latest evolution of Be More Human; makes thousands of top trainers available for free in key cities across the U.S. this week CANTON, Mass. – JANUARY 17,... ]]> 1/17/2017 5:05:00 PM 6c802ddb-00f5-4f6a-9ea0-7c57c56d76c6/In 2017 Unlock Your Potential with the Reebok CrossFit Nano 7 https://news.reebok.com/global/latest-news/in-2017-unlock-your-potential-with-the-reebok-crossfit-nano-7/s/6c802ddb-00f5-4f6a-9ea0-7c57c56d76c6 In 2017 Unlock Your Potential with the Reebok CrossFit Nano 7 Canton, MASS - January 4 th 2017 - Reebok today launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok... ]]> 1/4/2017 5:40:00 PM b3f52de0-8ecc-457e-a44f-0d4130a47adc/REEBOK AND GIGI HADID HOST THE #PERFECTNEVER REVOLUTION, UNITING WOMEN TO CONFRONT THE NOTION OF PERFECTION https://news.reebok.com/global/latest-news/reebok-and-gigi-hadid-host-the--perfectnever-revolution--uniting-women-to-confront-the-notion-of-per/s/b3f52de0-8ecc-457e-a44f-0d4130a47adc REEBOK AND GIGI HADID HOST THE #PERFECTNEVER REVOLUTION, UNITING WOMEN TO CONFRONT THE NOTION OF PERFECTION Powerful event, hosted by Gigi, honors the next chapter in Reebok’s “Be More Human” brand campaign with a series of physically, mentally, and socially empowering activities Aly Raisman, Lena... ]]> 12/8/2016 4:39:00 PM 8a87d7f7-8a93-49d2-9ddd-efee2d588b76/REEBOK INTRODUCES NEW LIQUID FACTORY https://news.reebok.com/global/latest-news/reebok-introduces-new-liquid-factory/s/8a87d7f7-8a93-49d2-9ddd-efee2d588b76 REEBOK INTRODUCES NEW LIQUID FACTORY ‘3D DRAWING’ BRINGS SNEAKER CREATION BACK TO THE U.S. ]]> 10/24/2016 4:46:00 PM 2400d25d-4cb4-4dd8-91a7-6fb018e21733/REEBOK APPOINTS FASHION INDUSTRY VETERAN AS NEW CREATIVE DIRECTOR https://news.reebok.com/global/latest-news/reebok-appoints-fashion-industry-veteran-as-new-creative-director/s/2400d25d-4cb4-4dd8-91a7-6fb018e21733 REEBOK APPOINTS FASHION INDUSTRY VETERAN AS NEW CREATIVE DIRECTOR THOMAS STEINBRUCK, FORMER PORSCHE DESIGN, ELIE SAAB, KENNETH COLE CREATIVE JOINS GLOBAL FITNESS BRAND IN LEADERSHIP ROLE ]]> 10/24/2016 1:23:00 PM f6409274-ccb3-4ce4-ad68-b4f7534fc759/REEBOK PARTNERS WITH GLOBAL FITNESS ICON EMILY SKYE https://news.reebok.com/global/latest-news/reebok-partners-with-global-fitness-icon-emily-skye/s/f6409274-ccb3-4ce4-ad68-b4f7534fc759 REEBOK PARTNERS WITH GLOBAL FITNESS ICON EMILY SKYE Reebok, Skye to collaborate on motivating and unique international fitness initiatives including a first-ever ‘crowd-sourced’ training shoe in 2017 ]]> 10/11/2016 9:48:00 PM d467d9c9-601f-4209-ad4a-a88f3bfb5531/Gigi Hadid Joins Forces with Reebok to Tell Next Phase of Be More Human Campaign https://news.reebok.com/global/latest-news/gigi-hadid-joins-forces-with-reebok-to-tell-next-phase-of-be-more-human-campaign/s/d467d9c9-601f-4209-ad4a-a88f3bfb5531 Gigi Hadid Joins Forces with Reebok to Tell Next Phase of Be More Human Campaign Global icon stands behind brand platform to reject expectations of perfection through #PerfectNever movement Boston, USA – October 4 th , 2016: Gigi Hadid , style icon, fitness advocate and... ]]> 10/4/2016 3:19:00 PM 0f3f3d94-dabc-4301-8dce-2e4a88b8549e/Reebok Launches New "Humans of Reebok" Film https://news.reebok.com/global/latest-news/reebok-launches-new--humans-of-reebok--film/s/0f3f3d94-dabc-4301-8dce-2e4a88b8549e Reebok Launches New "Humans of Reebok" Film Reebok just released a new film, Humans of Reebok, illustrating the company’s unique fitness culture, which has been an important business catalyst since the brand shifted to focus 100% on fitness. ]]> 8/16/2016 1:36:00 PM 4f9b7df9-f522-402c-a434-34a054d5c5d0/'It's a Nice Day for a WOD Wedding;' Reebok Makes CrossFit Couple's Dream Come True https://news.reebok.com/global/latest-news/-it-s-a-nice-day-for-a-wod-wedding---reebok-makes-crossfit-couple-s-dream-come-true/s/4f9b7df9-f522-402c-a434-34a054d5c5d0 'It's a Nice Day for a WOD Wedding;' Reebok Makes CrossFit Couple's Dream Come True Kettlebells AND wedding bells rang at the 2016 Reebok CrossFit Games As Couple Marries Inside Arena Carson, California – July 23, 2016: The 2016 Reebok CrossFit Games hosted a beautiful, albeit... ]]> 7/28/2016 5:36:00 PM 41f920d0-ee16-4ad0-9d33-eb8757747e48/Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season https://news.reebok.com/global/latest-news/reebok-and-kendrick-lamar-release-classic-leather-for-fall-winter-2016-season/s/41f920d0-ee16-4ad0-9d33-eb8757747e48 Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season Reebok Classics continues its collaboration with multi-platinum selling artist Kendrick Lamar with the Fall / Winter 2016 release of Lamar's take on one of Reebok's most iconic shoes, the Classic... ]]> 7/28/2016 5:34:00 PM d48922dd-9087-46f0-b68f-a3d27af906ef/Reebok and FACE Stockholm Release Bold Sneaker Collection for Fall/Winter 2016 Season https://news.reebok.com/global/latest-news/reebok-and-face-stockholm-release-bold-sneaker-collection-for-fall-winter-2016-season/s/d48922dd-9087-46f0-b68f-a3d27af906ef Reebok and FACE Stockholm Release Bold Sneaker Collection for Fall/Winter 2016 Season For Fall / Winter 2016 Reebok Classic continues its successful partnership with FACE Stockholm , pairing a modern, bold color palette with iconic Reebok Classic silhouettes for the boldest of finishes ]]> 7/26/2016 7:14:00 PM 7ebfa81f-7038-4726-9594-3e34a4483faa/Reebok Collaborates with Renowned Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel https://news.reebok.com/global/latest-news/reebok-collaborates-with-renowned-street-artist--tristan-eaton-to-create-street-inspired-yoga-appare/s/7ebfa81f-7038-4726-9594-3e34a4483faa Reebok Collaborates with Renowned Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel Canton, MA - Reebok has teamed up with acclaimed street artist, Tristan Eaton to create a unique street art inspired print yoga apparel collection for FW16. Tristan Eaton is a multifaceted... ]]> 7/26/2016 6:25:00 PM e7f16b21-0c3a-4eb5-ab88-154d5271c05e/Reebok Launches CrossFit Nano 6.0 https://news.reebok.com/global/latest-news/reebok-launches-crossfit-nano-6.0/s/e7f16b21-0c3a-4eb5-ab88-154d5271c05e Reebok Launches CrossFit Nano 6.0 FITTED FOR ATHLETES, BY ATHLETES: INNOVATION CONTINUES WITH REEBOK CROSSFIT® NANO 6.0 Reebok, the leading global provider of CrossFit® apparel and footwear, today unveiled the latest iteration of... ]]> 7/12/2016 9:57:00 PM b68f49a4-ba61-4e79-b1f5-93c7e50b3a0b/Reebok Launches New Phase of its Be More Human Campaign Featuring Ronda Rousey https://news.reebok.com/global/latest-news/reebok-launches-new-phase-of-its-be-more-human-campaign-featuring-ronda-rousey/s/b68f49a4-ba61-4e79-b1f5-93c7e50b3a0b Reebok Launches New Phase of its Be More Human Campaign Featuring Ronda Rousey One of the world’s most inspirational women celebrates the perfection of imperfection in the fight against complacency, through the #PERFECTNEVER movement New York, USA – July 12, 2016: Today,... ]]> 7/12/2016 4:28:00 PM df03993d-616b-4a1a-af75-afc948b5dcce/Reebok is expanding the brand's network of global talent with the appointment of international style pioneer and music artist, Future https://news.reebok.com/global/latest-news/reebok-is-expanding-the-brand-s-network-of-global-talent-with-the-appointment-of-international-style/s/df03993d-616b-4a1a-af75-afc948b5dcce Reebok is expanding the brand's network of global talent with the appointment of international style pioneer and music artist, Future Saturday July 9, 2016 - Future has joined Reebok's like-minded collective of innovative and inspirational creators. The American hip-hop superstar hailing from Atlanta, Georgia, is a true... ]]> 7/11/2016 8:08:00 PM 2a549770-b083-4492-a3c4-2eafa41e095c/REEBOK AND JJ WATT HUNT GREATNESS WITH JJ I LAUNCH https://news.reebok.com/global/latest-news/reebok-and-jj-watt-hunt-greatness-with-jj-i-launch/s/2a549770-b083-4492-a3c4-2eafa41e095c REEBOK AND JJ WATT HUNT GREATNESS WITH JJ I LAUNCH ULTIMATE TRAINING SHOE IS BUILT WITH THE WORLD’S MOST EXPLOSIVE ATHLETE Canton, MA – June 23, 2016 – Today, Reebok and J.J. Watt announced the release of the JJ I, the the ultimate training shoe... ]]> 6/23/2016 5:25:00 PM db94ac90-4ebc-485d-a02e-5d478c03e3db/Reebok Thanks Fitness Trainers Around the World With Touching New Tribute https://news.reebok.com/global/latest-news/reebok-thanks-fitness-trainers-around-the-world-with-touching-new-tribute/s/db94ac90-4ebc-485d-a02e-5d478c03e3db Reebok Thanks Fitness Trainers Around the World With Touching New Tribute CANTON, Mass. – June 8, 2016 – They see our potential before we’ve even opened the door. They support our loftiest goals and ambitions. They inspire us to honor the bodies we’re given. They are... ]]> 6/8/2016 3:27:00 PM 5c9c47c7-c3d1-43d5-b231-d0691df26622/Reebok Launches "Hunt Greatness" with J.J. Watt https://news.reebok.com/global/latest-news/reebok-launches--hunt-greatness--with-j.j.-watt/s/5c9c47c7-c3d1-43d5-b231-d0691df26622 Reebok Launches "Hunt Greatness" with J.J. Watt BRAND CAMPAIGN CELEBRATES WHAT IT TAKES TO PURSUE GREATNESS EVERY DAY Canton, MA – May 23, 2016 – Today, Reebok launches “Hunt Greatness,” the campaign and platform created by the global fitness... ]]> 5/23/2016 3:33:00 PM ead87826-00d7-47ed-bac8-f8869d2a6428/Reebok Unveils Question Mid 'Practice' https://news.reebok.com/global/latest-news/reebok-unveils-question-mid--practice-/s/ead87826-00d7-47ed-bac8-f8869d2a6428 Reebok Unveils Question Mid 'Practice' The Question Mid 'Practice' release celebrates Allen Iverson's infamous "Practice" rant from May 7, 2002. This mainstream sports moment went viral when Iverson said "practice" over 20 times and... ]]> 5/13/2016 8:59:00 PM e7c3a97d-baea-4747-b4bf-ec2d44e8efbf/Reebok and Ragnar Relay Announce Global Partnership https://news.reebok.com/global/latest-news/reebok-and-ragnar-relay-announce-global-partnership/s/e7c3a97d-baea-4747-b4bf-ec2d44e8efbf Reebok and Ragnar Relay Announce Global Partnership Reebok launches new running partnership celebrating running at the core of fitness Canton, Mass – May 12, 2016: Global fitness brand Reebok and Ragnar Relay , the largest overnight running relay... ]]> 5/12/2016 2:30:00 PM 5080be01-a1c7-49df-9479-540eab535c42/Kendrick Lamar Drops New Spoken Word Video https://news.reebok.com/global/latest-news/kendrick-lamar-drops-new-spoken-word-video/s/5080be01-a1c7-49df-9479-540eab535c42 Kendrick Lamar Drops New Spoken Word Video For Spring/Summer 2016, Reebok Classic and Grammy Award-Winning Top Dawg Entertainment artist Kendrick Lamar continue to celebrate the iconic Classic Leather, releasing a compelling video that... ]]> 5/10/2016 5:18:00 PM aaf2c121-6889-40fd-a0dc-ba64b64cc85a/Reebok Survey: Humans Spend Less Than One Percent of Life on Physical Fitness https://news.reebok.com/global/latest-news/reebok-survey--humans-spend-less-than-one-percent-of-life-on-physical-fitness/s/aaf2c121-6889-40fd-a0dc-ba64b64cc85a Reebok Survey: Humans Spend Less Than One Percent of Life on Physical Fitness Global survey reveals how little fitness the average person will undertake in a lifetime, and opportunities to make positive changes Canton, Mass – May 3, 2016: Despite the wide-ranging physical,... ]]> 5/3/2016 5:29:00 PM 355d0fbc-5db6-4008-8faa-0f6b5de60d74/Reebok Releases the 'Reebok Alien Stomper' to Honor the 30th Anniversary of the Film 'ALIEN' https://news.reebok.com/global/latest-news/reebok-releases-the--reebok-alien-stomper--to-honor-the-30th-anniversary-of-the-film--alien-/s/355d0fbc-5db6-4008-8faa-0f6b5de60d74 Reebok Releases the 'Reebok Alien Stomper' to Honor the 30th Anniversary of the Film 'ALIEN' In honor of the 30th anniversary of the James Cameron film, ALIENS , Reebok and Fox Consumer Products have teamed up to give fans a chance to own a piece of history by recreating the legendary... ]]> 5/3/2016 4:02:00 PM 8680ea92-6432-466e-9851-9f3c6653de91/Reebok Partners with Running Icon Kathrine Switzer https://news.reebok.com/global/latest-news/reebok-partners-with-running-icon-kathrine-switzer/s/8680ea92-6432-466e-9851-9f3c6653de91 Reebok Partners with Running Icon Kathrine Switzer Global Fitness Brand Forms New Ties in Women’s Running; Marathon Legend Kathrine Switzer and the 261® Fearless Global Running Movement CANTON, Mass. – April 20, 2016 – Reebok, a global leader in... ]]> 5/2/2016 6:38:00 PM 5c9ddb3f-995d-4f1d-996b-89c06999cda0/Bold New Reebok Campaign Inspires People To Honor Their Bodies https://news.reebok.com/global/latest-news/bold-new-reebok-campaign-inspires-people-to-honor-their-bodies/s/5c9ddb3f-995d-4f1d-996b-89c06999cda0 Bold New Reebok Campaign Inspires People To Honor Their Bodies CANTON, Mass. – April 28, 2016 – Today global fitness leader Reebok launches '25,915 Days', a striking and provocative campaign reminding people that they have, on average, 25,915 days to live – a... ]]> 4/28/2016 7:10:00 PM fcebcb65-62ef-47d8-8912-e43bc2b05c05/Reebok Partners with Bkstg to Connect Artists and Fans Around the Globe https://news.reebok.com/global/latest-news/reebok-partners-with-bkstg-to-connect-artists-and-fans-around-the-globe/s/fcebcb65-62ef-47d8-8912-e43bc2b05c05 Reebok Partners with Bkstg to Connect Artists and Fans Around the Globe April 6, 2016 -- Reebok and Bkstg launched a new content series featuring upcoming Atlanta rapper K Camp, exploring his journey and fearlessness. Reebok recently re-launched its Classic Leather... ]]> 4/11/2016 7:14:00 PM 7f68c267-c3bd-4daf-821c-dc05f11086e8/Reebok Unveils Question Mid ‘Misunderstood' https://news.reebok.com/global/latest-news/reebok-unveils-question-mid--misunderstood-/s/7f68c267-c3bd-4daf-821c-dc05f11086e8 Reebok Unveils Question Mid ‘Misunderstood' The Question Mid 'Misunderstood' is the latest release in the 20th Anniversary of the Reebok Question Mid celebration, honoring the great Allen Iverson.It’s a widely accepted truth that every... ]]> 4/1/2016 6:27:00 PM 03316c00-a4ed-4b01-a257-6a42ce5937d0/20th Anniversary of the Question Mid Celebration Continues with Release of MAJOR x Reebok Question https://news.reebok.com/global/latest-news/20th-anniversary-of-the-question-mid-celebration-continues-with-release-of-major-x-reebok-question/s/03316c00-a4ed-4b01-a257-6a42ce5937d0 20th Anniversary of the Question Mid Celebration Continues with Release of MAJOR x Reebok Question The latest release from Reebok's 20th Anniversary of the Question Mid - one of Allen Iverson's on-court sneakers that debuted in 1996 - is the MAJOR x Reebok Question collaboration.To honor the... ]]> 3/31/2016 5:32:00 PM 4ecba4d0-d2ee-4137-9494-f32b8d0a225a/Reebok Releases Two New Classic Leather Packs- Reebok Classic x FACE Stockholm and Classic Leather "Color Pack" https://news.reebok.com/global/latest-news/reebok-releases-two-new-classic-leather-packs--reebok-classic-x-face-stockholm-and-classic-leather--/s/4ecba4d0-d2ee-4137-9494-f32b8d0a225a Reebok Releases Two New Classic Leather Packs- Reebok Classic x FACE Stockholm and Classic Leather "Color Pack" Reebok Classic continues its partnership with FACE Stockholm, pairing the modern, bold colors in FACE Stockholm’s on-trend make-up palettes with iconic Reebok Classic silhouettes for your boldest... ]]> 3/31/2016 3:06:00 PM f82d64d8-c1cf-48dc-bc59-5e42bab143db/REEBOK SAYS SEE YA SODA https://news.reebok.com/global/latest-news/reebok-says-see-ya-soda/s/f82d64d8-c1cf-48dc-bc59-5e42bab143db REEBOK SAYS SEE YA SODA BRAND KICKS SUGAR FROM GLOBAL HQ; CONDUCTS SURVEY REVEALING STAGGERING LENGTHS AMERICANS GO TO FOR A SODA FIXCANTON, Mass. – March 10, 2016 – Added sugar, the inescapable staple of American life, is t ]]> 3/10/2016 9:48:00 PM 24ef9158-d036-4c89-a795-bfda44e24260/Reebok Lanches its Spring/Summer 2016 Women's Classic Line https://news.reebok.com/global/latest-news/reebok-lanches-its-spring-summer-2016-women-s-classic-line/s/24ef9158-d036-4c89-a795-bfda44e24260 Reebok Lanches its Spring/Summer 2016 Women's Classic Line Reebok Classic releases its Spring/Summer 2016 Women’s Classic Apparel line. The line features a collection of its Court Classic crew neck sweatshirt, sweatpants and a Classic windbreaker. Court... ]]> 3/1/2016 6:20:00 PM b3d6714b-c87a-44b0-b674-cc4dd42d64d9/Reebok Releases its Spring/Summer 2016 Studio Line https://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-studio-line/s/b3d6714b-c87a-44b0-b674-cc4dd42d64d9 Reebok Releases its Spring/Summer 2016 Studio Line Reebok announces its Studio Mashup collection, featuring thirteen different apparel lines in a variety that includes the Dance Varsity Tee, Muscle Tee, Fitted Capri, Mesh Graphic Tank, Pinnacle... ]]> 3/1/2016 6:20:00 PM cb976966-43db-4b41-9974-e7612ffe4938/Reebok Releases its Spring/Summer 2016 Running Line https://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-running-line/s/cb976966-43db-4b41-9974-e7612ffe4938 Reebok Releases its Spring/Summer 2016 Running Line Reebok launches its Spring/Summer 2016 Running line, featuring ActivChill and Speedwick technology to offer consumers the ultimate running experience in all conditions. One Series Running Apparel:... ]]> 3/1/2016 6:20:00 PM 6233acc4-6c16-49d6-ad85-2f13fa103895/Reebok Launches its 2016 Spring/Summer Training Line https://news.reebok.com/global/latest-news/reebok-launches-its-2016-spring-summer-training-line/s/6233acc4-6c16-49d6-ad85-2f13fa103895 Reebok Launches its 2016 Spring/Summer Training Line Reebok launches its new Spring/Summer 2016 Training line, featuring best in class functional training apparel and footwear. Notable additions include the ActivChill line, Disrupt Training line,... ]]> 3/1/2016 6:19:00 PM e5567796-52b8-4311-b1da-5a3e038c16b4/Reebok Releases its Spring/Summer 2016 Combat Line https://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-combat-line/s/e5567796-52b8-4311-b1da-5a3e038c16b4 Reebok Releases its Spring/Summer 2016 Combat Line Reebok’s Spring/Summer 2016 Combat line features new combat apparel with revolutionary performance features and a unique style. The new collection has the latest in Speedwick moisture management... ]]> 3/1/2016 6:00:00 AM 241ec0b7-44f3-4c46-a6a6-24e7d03734d4/Reebok Celebrates 20th Anniversary of the Question Mid with the Release of The Question Mid "Unworn" https://news.reebok.com/global/latest-news/reebok-celebrates-20th-anniversary-of-the-question-mid-with-the-release-of-the-question-mid--unworn-/s/241ec0b7-44f3-4c46-a6a6-24e7d03734d4 Reebok Celebrates 20th Anniversary of the Question Mid with the Release of The Question Mid "Unworn" To celebrate the 20th Anniversary of one of the most iconic sneakers of all-time, the Question, Reebok is releasing 20 different colorways throughout the year to commemorate the shoe and the man... ]]> 2/22/2016 4:58:00 PM b044400a-229b-4998-aca8-c39433a40229/Free Your Fury: Reebok Classic Introduces SS16 Furylite Collection with Dynamic Moving Campaign https://news.reebok.com/global/latest-news/free-your-fury--reebok-classic-introduces-ss16-furylite-collection-with-dynamic-moving-campaign/s/b044400a-229b-4998-aca8-c39433a40229 Free Your Fury: Reebok Classic Introduces SS16 Furylite Collection with Dynamic Moving Campaign Today, Reebok Classic celebrates the release of the dual gender Furylite SS16 collection with a series of moving and stills images shot by internationally renowned photographer Warwick Saint.The... ]]> 2/17/2016 7:01:00 PM bfb4bbe8-9663-4c8c-8720-0f1d70f2ce22/Reebok Adds Another Trophy to its "Be More Human" Campaign Collection with 2016 ISPO Award https://news.reebok.com/global/latest-news/reebok-adds-another-trophy-to-its--be-more-human--campaign-collection-with-2016-ispo-award/s/bfb4bbe8-9663-4c8c-8720-0f1d70f2ce22 Reebok Adds Another Trophy to its "Be More Human" Campaign Collection with 2016 ISPO Award CANTON, Mass. – January 25, 2016 – Today, Reebok and partner agency Venables Bell & Partners are proud to announce that the brand’s “Be More Human” campaign received an ISPO Gold Winner Award in... ]]> 1/27/2016 2:36:00 PM a3ce3159-4355-44ff-8506-bb9c47c74d3e/RoundHouse Named Global Agency of Record for Reebok Classic https://news.reebok.com/global/latest-news/roundhouse-named-global-agency-of-record-for-reebok-classic/s/a3ce3159-4355-44ff-8506-bb9c47c74d3e RoundHouse Named Global Agency of Record for Reebok Classic January 5, 2015 (Portland, OR) – Roundhouse has announced that it is the Global Agency of Record for Reebok Classic, the brand’s heritage lifestyle category. The Portland, Oregon creative agency... ]]> 1/5/2016 3:14:00 PM 5392957a-9b2f-4265-a6f1-ebee7154c931/The US Team Crowned 2015 Reebok CrossFit Invitational Champions https://news.reebok.com/global/latest-news/the-us-team-crowned-2015-reebok-crossfit-invitational-champions/s/5392957a-9b2f-4265-a6f1-ebee7154c931 The US Team Crowned 2015 Reebok CrossFit Invitational Champions Memorable performances from Froning, Bailey, Cho and Alvarez lead America to victory in MadridDecember 6, 2015 – Madrid, Spain – The US Team were today crowned Champions at the 2015 Reebok... ]]> 12/8/2015 7:26:00 PM 9a38f2dc-d0c8-45c3-9d3f-f21dd0205d19/REEBOK CLASSIC X BAIT X TED 2 DROP "HAPPY TED" FOR FW15 https://news.reebok.com/global/latest-news/reebok-classic-x-bait-x-ted-2-drop--happy-ted--for-fw15/s/9a38f2dc-d0c8-45c3-9d3f-f21dd0205d19 REEBOK CLASSIC X BAIT X TED 2 DROP "HAPPY TED" FOR FW15 What if Ted were a Sneakerhead?BAIT teams up with TED 2 and Reebok Classics to launch a special collaboration prior to the upcoming holiday Ted 2 DVD/BLU-Ray release by Universal Pictures.BAIT... ]]> 11/13/2015 2:19:00 PM 8934e41c-3d65-40f6-9fbb-65101bed3dc1/Reebok brings Pump back to its basketball roots with ZPump Rise https://news.reebok.com/global/latest-news/reebok-brings-pump-back-to-its-basketball-roots-with-zpump-rise/s/8934e41c-3d65-40f6-9fbb-65101bed3dc1 Reebok brings Pump back to its basketball roots with ZPump Rise The iconic Reebok Pump technology debuted in basketball in the 80s and was reintroduced in running last spring. On October 15, though, the Pump innovation returned to its basketball roots with the... ]]> 11/5/2015 7:24:00 PM 737a59a3-8deb-4c73-b748-74410883dcce/Boston Bruins Foundation Partner with BOKS Program Encouraging Kids to get Active Before School https://news.reebok.com/global/latest-news/boston-bruins-foundation-partner-with-boks-program-encouraging-kids-to-get-active-before-school/s/737a59a3-8deb-4c73-b748-74410883dcce Boston Bruins Foundation Partner with BOKS Program Encouraging Kids to get Active Before School Funding to Support Physical Activity Program that Helps Build Healthy Bodies and Healthy MindsOctober 28, 2015 (Canton, Massachusetts) – BOKS (Build Our Kids’ Success) and Boston Bruins Foundation... ]]> 10/29/2015 6:07:00 PM ffc0d896-fc3b-4eb5-beca-dacd76b1b4ce/ACE Study Examines Effects of BOKS Before-School Physical Activity Program https://news.reebok.com/global/latest-news/ace-study-examines-effects-of-boks-before-school-physical-activity-program/s/ffc0d896-fc3b-4eb5-beca-dacd76b1b4ce ACE Study Examines Effects of BOKS Before-School Physical Activity Program SAN DIEGO, Oct. 22, 2015 (GLOBE NEWSWIRE) -- Today, approximately one in three elementary school students in the United States is classified as overweight or obese, according to the Journal of the... ]]> 10/27/2015 10:05:00 PM 07866233-cce9-45ef-967f-3b235f0f6f13/Reebok Partners with Undefeated UFC® Middleweight Champion Chris Weidman https://news.reebok.com/global/latest-news/reebok-partners-with-undefeated-ufc-middleweight-champion-chris-weidman/s/07866233-cce9-45ef-967f-3b235f0f6f13 Reebok Partners with Undefeated UFC® Middleweight Champion Chris Weidman October 19, 2015 - Canton, MA – Continuing its passionate commitment to the growth and support of mixed martial arts (MMA) around the world, Reebok today announced its newest partnership with... ]]> 10/19/2015 8:18:00 PM 17d2bce9-9e29-4d89-9f33-2e49fbb9cfa7/Zuzana Kocumova and Robert Killian Crowned 2015 Reebok Spartan Race World Champions https://news.reebok.com/global/latest-news/zuzana-kocumova-and-robert-killian-crowned-2015-reebok-spartan-race-world-champions/s/17d2bce9-9e29-4d89-9f33-2e49fbb9cfa7 Zuzana Kocumova and Robert Killian Crowned 2015 Reebok Spartan Race World Champions Proud Partner of Spartans Everywhere, Reebok Provides Industry-Leading Apparel and Footwear at World Championship Race Olympic Valley, CA – October 3, 2015 – After enduring a grueling,... ]]> 10/6/2015 5:39:00 PM a29899f4-8b97-4961-9aee-9f0413e924d1/New Reebok ZigKick Tactical line re-engineers elite fitness technology in tactical footwear https://news.reebok.com/global/latest-news/new-reebok-zigkick-tactical-line-re-engineers-elite-fitness-technology-in-tactical-footwear/s/a29899f4-8b97-4961-9aee-9f0413e924d1 New Reebok ZigKick Tactical line re-engineers elite fitness technology in tactical footwear St. Louis, MO (September, 2015) Warson Brands, official licensee of Reebok tactical footwear, introduces the new Reebok ZigKick Tactical line of 8-inch and 6-inch boots. Built to meet the extreme... ]]> 10/1/2015 6:05:00 PM d6696601-6a1c-4ab6-be6a-cd38bae19328/2015 REEBOK CROSSFIT® GAMES CROWNS THREE NEW CHAMPIONS https://news.reebok.com/global/latest-news/2015-reebok-crossfit-games-crowns-three-new-champions/s/d6696601-6a1c-4ab6-be6a-cd38bae19328 2015 REEBOK CROSSFIT® GAMES CROWNS THREE NEW CHAMPIONS Ben Smith and Katrin Davidsdottir Crowned Fittest on Earth™ along with team from CrossFit Mayhem FreedomCarson, Calif. – July 27, 2015 – After a dramatic four days of tough CrossFit competition,... ]]> 7/30/2015 7:42:00 PM cce97a0d-e825-499f-b343-42b4f0e9493f/REEBOK PARTNERS WITH UFC® FIGHTER RORY MACDONALD https://news.reebok.com/global/latest-news/reebok-partners-with-ufc-fighter--rory-macdonald/s/cce97a0d-e825-499f-b343-42b4f0e9493f REEBOK PARTNERS WITH UFC® FIGHTER RORY MACDONALD Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces its partnership with Canadian UFC® Welterweight Rory MacDonald. The announcement... ]]> 7/17/2015 12:19:00 AM 7b41a2da-1654-4a90-887a-6524153633ba/FIVE YEARS OF INNOVATION IN REEBOK CROSSFIT® NANO 5.0 https://news.reebok.com/global/latest-news/five-years-of-innovation-in-reebok-crossfit-nano-5.0/s/7b41a2da-1654-4a90-887a-6524153633ba FIVE YEARS OF INNOVATION IN REEBOK CROSSFIT® NANO 5.0 Reebok celebrates five years of CrossFit® partnership and innovation with highly anticipated Reebok CrossFit Nano 5.0Reebok, the leaders in CrossFit® product innovation and engineering, has marked... ]]> 7/10/2015 8:52:00 PM 86e68b05-46a5-48ac-908f-c2d4610012fe/REEBOK AWARDED SIX CLIO SPORTS AWARDS https://news.reebok.com/global/latest-news/reebok-awarded-six-clio-sports-awards/s/86e68b05-46a5-48ac-908f-c2d4610012fe REEBOK AWARDED SIX CLIO SPORTS AWARDS GLOBAL FITNESS BRAND RECOGNIZED FOR EXCELLENCE IN SPORTS ADVERTISING & MARKETINGJuly 10, 2015 - Canton, MA – Global fitness leader Reebok has received six CLIO Sports Awards at a ceremony in New... ]]> 7/10/2015 8:02:00 PM 39594f08-53d9-4c82-adb5-f127ea77c4b1/The Bold Finish To Every Look; Ashley Madekwe Shows How To Style The Sneakers Of The Summer https://news.reebok.com/global/latest-news/the-bold-finish-to-every-look-ashley-madekwe-shows-how-to-style-the-sneakers-of-the-summer/s/39594f08-53d9-4c82-adb5-f127ea77c4b1 The Bold Finish To Every Look; Ashley Madekwe Shows How To Style The Sneakers Of The Summer Actress and blogger stars in new 'Your Bold Finishes' campaign for Reebok Classic X FACE Stockholm collaborationThis summer it's all about colorful kicks and the Reebok Classic X FACE Stockholm... ]]> 7/2/2015 7:23:00 PM 0637e12e-9a48-4008-80d5-254965a0f628/Reebok Awarded Two Silver Cannes Lions https://news.reebok.com/global/latest-news/reebok-awarded-two-silver-cannes-lions/s/0637e12e-9a48-4008-80d5-254965a0f628 Reebok Awarded Two Silver Cannes Lions GLOBAL FITNESS BRAND RECOGNIZED FOR ONLINE BE MORE HUMAN DIGITAL EXPERIENCEJuly 2, 2015 - Canton, MA – Global fitness leader Reebok received two Silver Cannes Lions at the 62nd Annual Cannes Lions... ]]> 7/2/2015 5:42:00 PM 749ab65e-9371-4182-bd87-beddf42bca81/UFC® and Reebok Elevate Sport of MMA with First-Ever UFC Fight Kit https://news.reebok.com/global/latest-news/ufc-and-reebok-elevate-sport-of-mma-with-first-ever-ufc-fight-kit/s/749ab65e-9371-4182-bd87-beddf42bca81 UFC® and Reebok Elevate Sport of MMA with First-Ever UFC Fight Kit Apparel Engineered for Ultimate PerformanceJune 30, 2015 (New York City, NY): UFC® and Reebok today unveiled the first-ever UFC Fight Kit. Built for high-performance athleticism, the UFC Fight Kit... ]]> 6/30/2015 2:07:00 PM b3a0e3ef-1488-4755-b890-c3aeaa9776d8/Reebok Partners with UFC® World Champion Joanna Jędrzejczyk https://news.reebok.com/global/latest-news/reebok-partners-with-ufc-world-champion-joanna-jdrzejczyk/s/b3a0e3ef-1488-4755-b890-c3aeaa9776d8 Reebok Partners with UFC® World Champion Joanna Jędrzejczyk Warsaw, 24th June 2015, Reebok today announced its partnership with Joanna Jędrzejczyk, fresh off her defense of the UFC women’s strawweight championship. One of the most talented Polish mixed... ]]> 6/26/2015 2:18:00 PM 3fd84b6a-c7a8-42ce-9625-341f5957dbd4/Reebok Celebrates the Magic of Cinderella with a Dazzling Instapump Fury Release https://news.reebok.com/global/latest-news/reebok-celebrates-the-magic-of-cinderella-with-a-dazzling-instapump-fury-release/s/3fd84b6a-c7a8-42ce-9625-341f5957dbd4 Reebok Celebrates the Magic of Cinderella with a Dazzling Instapump Fury Release Reebok Classic gives the beloved fairy tale a contemporary fashion revamp to coincide with the “Cinderella” film releaseLondon, England /Boston, MA June 3, 2015- Reebok Classic announces a magical... ]]> 6/3/2015 9:06:00 PM 11f9710d-4553-4311-8622-a464d7f67c2e/Reebok Takes Home 2014 Digital Marketer of the Year at the Footwear Industry Achievement Awards https://news.reebok.com/global/latest-news/reebok-takes-home-2014-digital-marketer-of-the-year-at-the-footwear-industry-achievement-awards/s/11f9710d-4553-4311-8622-a464d7f67c2e Reebok Takes Home 2014 Digital Marketer of the Year at the Footwear Industry Achievement Awards - Annual Achievement Award Winners Honored at Last Week’s Footwear Innovation Summit - Reebok was recognized for excellence in engaging consumers through innovative digital marketing, including... ]]> 5/15/2015 6:03:00 PM 2798ab7c-00e4-4567-94de-6500f19eb7a5/DuPont and Reebok Collaborate on New Reebok CrossFit Collection: Apparel and Footwear Line to 'Dare Bigger' with DuPont Kevlar https://news.reebok.com/global/latest-news/dupont-and-reebok-collaborate-on-new-reebok-crossfit-collection-apparel-and-footwear-line-to-dare-bi/s/2798ab7c-00e4-4567-94de-6500f19eb7a5 DuPont and Reebok Collaborate on New Reebok CrossFit Collection: Apparel and Footwear Line to 'Dare Bigger' with DuPont Kevlar WILMINGTON, Del., May 11, 2015 – Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of... ]]> 5/11/2015 8:49:00 PM 79816411-73d1-48ab-89b8-24cd8b7fb31d/JJ Watt Reaches New Heights With Reebok https://news.reebok.com/global/latest-news/jj-watt-reaches-new-heights-with-reebok/s/79816411-73d1-48ab-89b8-24cd8b7fb31d JJ Watt Reaches New Heights With Reebok Today, global fitness leader Reebok announces a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of the brand's "Be More Human"... ]]> 4/13/2015 3:37:00 PM 07486ed2-ad62-4b82-8726-e496df4a3f0b/Reebok Classic Presents: Be Ventilated Featuring Kendrick Lamar https://news.reebok.com/global/latest-news/reebok-classic-presents-be-ventilated-featuring-kendrick-lamar/s/07486ed2-ad62-4b82-8726-e496df4a3f0b Reebok Classic Presents: Be Ventilated Featuring Kendrick Lamar REEBOK AND KENDRICK LAMAR CONTINUE TO SPREAD THE WORD OF INSPIRATION WITH NEW FILMAPRIL 6, 2015, CANTON, MA- Today, Reebok Classic unveils an inspiring film featuring Top Dawg Entertainment... ]]> 4/7/2015 8:16:00 PM 177a4d01-9c71-4ea1-9a5e-ab8d011341e2/Reebok ZPump Fusion Revolutionizes Running With New Custom Fit Technology The Shoe That Adapts To You https://news.reebok.com/global/latest-news/reebok-zpump-fusion-revolutionizes-running-with-new-custom-fit-technology-the-shoe-that-adapts-to-yo/s/177a4d01-9c71-4ea1-9a5e-ab8d011341e2 Reebok ZPump Fusion Revolutionizes Running With New Custom Fit Technology The Shoe That Adapts To You New York, United States – Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely... ]]> 3/5/2015 3:32:00 PM 2ce70a5b-f9f3-461d-bc3a-e106ad072cbd/New England Toyota Dealerships Drive Active Kids Initiative with New BOKS Partnership https://news.reebok.com/global/latest-news/new-england-toyota-dealerships-drive-active-kids-initiative-with-new-boks-partnership/s/2ce70a5b-f9f3-461d-bc3a-e106ad072cbd New England Toyota Dealerships Drive Active Kids Initiative with New BOKS Partnership February 9, 2015 (Canton, Massachusetts) – BOKS (Build Our Kids' Success) and Toyota dealerships throughout New England today announced that they will jointly award $50,000 in grants to activate... ]]> 2/11/2015 2:21:00 PM 47377c4e-0eb6-451e-966e-7029cb41ed9a/Reebok Challenges the World to "Be More Human" with New Brand Campaign https://news.reebok.com/global/latest-news/reebok-challenges-the-world-to-be-more-human-with-new-brand-campaign/s/47377c4e-0eb6-451e-966e-7029cb41ed9a Reebok Challenges the World to "Be More Human" with New Brand Campaign REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to... ]]> 1/28/2015 6:54:00 PM b59e6d56-a381-453f-8601-47b529bdbee1/Reebok Partners with One of the Most Inspiring Athletes in the UFC: Featherweight Contender Conor McGregor https://news.reebok.com/global/latest-news/reebok-partners-with-one-of-the-most-inspiring-athletes-in-the-ufc-featherweight-contender-conor-mcg/s/b59e6d56-a381-453f-8601-47b529bdbee1 Reebok Partners with One of the Most Inspiring Athletes in the UFC: Featherweight Contender Conor McGregor Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC Featherweight Contender, Conor McGregor. The signing... ]]> 1/15/2015 7:54:00 PM afaa8698-2f27-441d-ae39-6f78fe68f53e/Reebok Says Humans and Chickens Should Live Free Range: New Film Promotes the Benefits of a Free Range Lifestyle https://news.reebok.com/global/latest-news/reebok-says-humans-and-chickens-should-live-free-range-new-film-promotes-the-benefits-of-a-free-rang/s/afaa8698-2f27-441d-ae39-6f78fe68f53e Reebok Says Humans and Chickens Should Live Free Range: New Film Promotes the Benefits of a Free Range Lifestyle CANTON, Mass. – January 12 2015 – Today, Reebok challenged the fitness culture status quo with the release of “Free Range” – a captivating video starring a chicken that encourages people to escape... ]]> 1/12/2015 10:12:00 PM cf1217b2-6862-4b23-9259-e76c502f4dee/Reebok Delivers One-Two Punch Signing UFC Champions Ronda Rousey and Jon Jones https://news.reebok.com/global/latest-news/reebok-delivers-one-two-punch-signing-ufc-champions-ronda-rousey-and-jon-jones/s/cf1217b2-6862-4b23-9259-e76c502f4dee Reebok Delivers One-Two Punch Signing UFC Champions Ronda Rousey and Jon Jones December 16, 2014 - Canton, MA – Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC® World Champions Jon Jones and Ronda Rousey. The... ]]> 12/16/2014 7:40:00 PM 70dfc71b-5042-4391-9c64-23effe7cc8a9/Reebok Steps into the Octagon: Global Fitness Brand and MMA Giant UFC® Enter into Long-Term Partnership https://news.reebok.com/global/latest-news/reebok-steps-into-the-octagon-global-fitness-brand-and-mma-giant-ufc--enter-into-long-term-partnersh/s/70dfc71b-5042-4391-9c64-23effe7cc8a9 Reebok Steps into the Octagon: Global Fitness Brand and MMA Giant UFC® Enter into Long-Term Partnership December 2, 2014 - Canton, MA – Global fitness leader Reebok today announced a groundbreaking partnership with UFC®, the world's leading mixed martial arts organization. Under the long-term deal,... ]]> 12/2/2014 8:36:00 PM 4f521460-72ff-46c2-b66c-74ef077ec033/Reebok Acquires Luta Sportswear and Announces Long-Term Partnership with Boxing and Martial Arts NGO Fight for Peace https://news.reebok.com/global/latest-news/reebok-acquires-luta-sportswear-and-announces-long-term-partnership-with-boxing-and-martial-arts-ngo/s/4f521460-72ff-46c2-b66c-74ef077ec033 Reebok Acquires Luta Sportswear and Announces Long-Term Partnership with Boxing and Martial Arts NGO Fight for Peace 25th November 2014 - London, UK – Reebok International has announced the acquisition of U.K.-based, boxing and martial arts brand, LUTA, and a long-term alliance with Fight for Peace, a non-profit... ]]> 11/25/2014 9:00:00 AM 6794205d-2181-437c-bd53-8035849a89f9/Reebok Brings its Holistic Fitness Message to Life in California Through Targeted Retail Expansion https://news.reebok.com/global/latest-news/reebok-brings-its-holistic-fitness-message-to-life-in-california-through-targeted-retail-expansion/s/6794205d-2181-437c-bd53-8035849a89f9 Reebok Brings its Holistic Fitness Message to Life in California Through Targeted Retail Expansion NEW YORK (November 2014) – Reebok is set to open four new retail locations in Southern California throughout November, with the mission of helping consumers to become their best selves through... ]]> 11/12/2014 4:23:00 PM 5c10b357-6540-46cb-a871-ef9055177eee/Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards https://news.reebok.com/global/latest-news/reebok---checklight.-winner-best-new-product-at-the-2014-corporate-entrepreneur-awards/s/5c10b357-6540-46cb-a871-ef9055177eee Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards More than 125 business leaders and entrepreneurs gathered at 7 World Trade Centre, NYC last night to celebrate the best of large business innovation and entrepreneurship.The Corporate Entrepreneur... ]]> 11/10/2014 3:35:00 PM 1487ce21-b8b2-436f-b56e-e3d658437f4e/Reebok Checklight Wins Fast Company Innovation By Design Award https://news.reebok.com/global/latest-news/reebok-checklight-wins-fast-company-innovation-by-design-award/s/1487ce21-b8b2-436f-b56e-e3d658437f4e Reebok Checklight Wins Fast Company Innovation By Design Award Reebok has received further industry recognition for its groundbreaking sports activity impact indicator, CHECKLIGHT™, with a prestigious Fast Company Innovation By Design Award.Over 1,500... ]]> 10/16/2014 8:22:00 PM 6f7eda32-4fb7-42cb-a397-84ce0e0fa246/Special Edition “Breast Cancer Awareness” Kamikaze II https://news.reebok.com/global/latest-news/special-edition-breast-cancer-awareness-kamikaze-ii/s/6f7eda32-4fb7-42cb-a397-84ce0e0fa246 Special Edition “Breast Cancer Awareness” Kamikaze II This October, when Isaiah Thomas returns to the court, he will sport the special edition Kamikaze II Mid, dialed up in honor of Breast Cancer Awareness Month. For a limited time only, the classic... ]]> 9/23/2014 5:16:00 PM c14896b6-f11e-497b-9110-89a2b8fcf693/BOKS Kicks Off Activation Grant Program By Offering $300,000 To New Schools To Activate The Program In Their Community https://news.reebok.com/global/latest-news/boks-kicks-off-activation-grant-program-by-offering-300000-to-new-schools-to-activate-the-program-in/s/c14896b6-f11e-497b-9110-89a2b8fcf693 BOKS Kicks Off Activation Grant Program By Offering $300,000 To New Schools To Activate The Program In Their Community CANTON, Mass., Aug 1, 2014 /PRNewswire/ -- Today, BOKS (Build Our Kids' Success) is proud to announce that Reebok and The Reebok Foundation are awarding up to $300,000 in school grants around the... ]]> 8/26/2014 2:00:00 PM