Reebok News Stream > LATEST NEWS > ALL http://news.reebok.com/global/latest-news/all 8a1239cc-c1e6-4b3e-bf62-3117c7ca3f14/FASHION, FUTURE FORGE FOUNDATION OF REEBOK AND HUNTSMAN & SONS COLLABORATION http://news.reebok.com/global/latest-news/fashion--future-forge-foundation-of-reebok-and-huntsman---sons-collaboration/s/8a1239cc-c1e6-4b3e-bf62-3117c7ca3f14 FASHION, FUTURE FORGE FOUNDATION OF REEBOK AND HUNTSMAN & SONS COLLABORATION ↵ Reebok to collaborate with Huntsman and Sons to cut prototype suit made entirely from latest innovation in footwear material, Reebok Flexweave Boston, MA - September 19, 2017: Reebok today... ]]> 9/19/2017 7:20:00 PM 843300ee-25ed-434f-b51b-69c29c5af4a0/Reebok Creates Revolutionary Space Boot for Astronauts http://news.reebok.com/global/latest-news/reebok-creates-revolutionary-space-boot-for-astronauts/s/843300ee-25ed-434f-b51b-69c29c5af4a0 Reebok Creates Revolutionary Space Boot for Astronauts Reebok Introduces the Space Boot SB-01 w ith Latest Floatride Foam Technology Canton, MA – July 18, 2017 Reebok has used its revolutionary Floatride Foam technology to create an extremely... ]]> 7/19/2017 8:55:00 PM 0cd4ff7e-6cde-42a1-b3ca-d7dbd355f46f/Reebok Appoints Chris Froio as General Manager, Reebok America http://news.reebok.com/global/latest-news/reebok-appoints-chris-froio-as-general-manager--reebok-america/s/0cd4ff7e-6cde-42a1-b3ca-d7dbd355f46f Reebok Appoints Chris Froio as General Manager, Reebok America LONGTIME REEBOK EXECUTIVE LED BRAND IN WESTERN EUROPE FOR PAST TWO YEARS CANTON, Mass. - May 30, 2017 - Today, Reebok International announced the appointment of Chris Froio as General Manager,... ]]> 5/30/2017 5:06:00 PM 2ab78d03-d9c3-46cc-9186-5cc72c74db77/Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide http://news.reebok.com/global/latest-news/reebok-floatride-run-named--best-debut--in-runner-s-world-2017-summer-shoe-guide/s/2ab78d03-d9c3-46cc-9186-5cc72c74db77 Reebok Floatride Run Named “Best Debut” In Runner’s World 2017 Summer Shoe Guide CANTON, Mass. – May 16, 2017 – Today global fitness leader Reebok is proud to announce that the Reebok Floatride Run, the brand’s most technically-advanced running shoe to date, has been named... ]]> 5/19/2017 3:12:00 PM e5200577-477d-43b0-8974-44c5e145524e/Feel the Floatride http://news.reebok.com/global/latest-news/feel-the-floatride/s/e5200577-477d-43b0-8974-44c5e145524e Feel the Floatride Reebok Launches Floatride: An Innovative Cushioning Technology That Does Not Compromise Comfort Or Responsiveness – So You Can Float Through Your Run. Canton, MA – April 1, 2017, Reebok, a global... ]]> 4/7/2017 7:14:00 PM 54c1159d-d6df-4964-82d1-4f39d8495adf/Reebok "Growing" Plant-Based Footwear http://news.reebok.com/global/latest-news/reebok--growing--plant-based-footwear/s/54c1159d-d6df-4964-82d1-4f39d8495adf Reebok "Growing" Plant-Based Footwear Brand’s “Cotton + Corn” initiative created to bring plant-based footwear to the market in 2017 CANTON, Mass. – April 4, 2017 – Today, global fitness brand Reebok announced its “Cotton + Corn”... ]]> 4/4/2017 2:42:00 PM 6cc93ad9-77d6-49d9-bbb2-a4003a4928e7/Reebok Harmony Road Named "Best Debut" In Runner's World 2017 Spring Shoe Guide http://news.reebok.com/global/latest-news/reebok-harmony-road-named--best-debut--in-runner-s-world-2017-spring-shoe-guide/s/6cc93ad9-77d6-49d9-bbb2-a4003a4928e7 Reebok Harmony Road Named "Best Debut" In Runner's World 2017 Spring Shoe Guide CANTON, Mass. – February 14, 2016 – Today global fitness leader Reebok is proud to announce that the Harmony Road, the brand’s newly released long distance running shoe, has been named “Best... ]]> 2/14/2017 2:43:00 PM 788602b6-832a-4861-96ea-b789bd56ab41/REEBOK LAUNCHES NEW NANO 7, THE RECORD HOLDER... FOR WORLD RECORDS http://news.reebok.com/global/latest-news/reebok-launches-new-nano-7--the-record-holder...-for-world-records/s/788602b6-832a-4861-96ea-b789bd56ab41 REEBOK LAUNCHES NEW NANO 7, THE RECORD HOLDER... FOR WORLD RECORDS Athletes wearing the new Reebok CrossFit Nano 7, Reebok’s most versatile training shoe, break 44 GUINNESS WORLD RECORDS™ titles in 24 hours in cities across the globe. ]]> 2/9/2017 9:45:00 PM 20111edd-3192-4000-870c-807cf6c16da9/Teyana Taylor Steps Forward with Reebok Classic http://news.reebok.com/global/latest-news/teyana-taylor-steps-forward-with-reebok-classic/s/20111edd-3192-4000-870c-807cf6c16da9 Teyana Taylor Steps Forward with Reebok Classic Taylor Officially Announces Long-Term Partnership With Launch of Freestyle Campaign Canton, MA – January 25, 2017 - Today, Reebok proudly announces the newest member of the Reebok family with the... ]]> 1/25/2017 4:09:00 PM 784e6e30-8dc8-4676-a86c-634a663222d4/Reebok Launches Compelling New Campaign Celebrating Physicality and Human Connection http://news.reebok.com/global/latest-news/reebok-launches-compelling-new-campaign-celebrating-physicality-and-human-connection/s/784e6e30-8dc8-4676-a86c-634a663222d4 Reebok Launches Compelling New Campaign Celebrating Physicality and Human Connection Brand launches new campaign, ‘HANDS’, the latest evolution of Be More Human; makes thousands of top trainers available for free in key cities across the U.S. this week CANTON, Mass. – JANUARY 17,... ]]> 1/17/2017 5:05:00 PM 6c802ddb-00f5-4f6a-9ea0-7c57c56d76c6/In 2017 Unlock Your Potential with the Reebok CrossFit Nano 7 http://news.reebok.com/global/latest-news/in-2017-unlock-your-potential-with-the-reebok-crossfit-nano-7/s/6c802ddb-00f5-4f6a-9ea0-7c57c56d76c6 In 2017 Unlock Your Potential with the Reebok CrossFit Nano 7 Canton, MASS - January 4 th 2017 - Reebok today launched the Reebok CrossFit Nano 7 training shoe, upholding its legacy as one of the leading footwear brands in the CrossFit community. As Reebok... ]]> 1/4/2017 5:40:00 PM b3f52de0-8ecc-457e-a44f-0d4130a47adc/REEBOK AND GIGI HADID HOST THE #PERFECTNEVER REVOLUTION, UNITING WOMEN TO CONFRONT THE NOTION OF PERFECTION http://news.reebok.com/global/latest-news/reebok-and-gigi-hadid-host-the--perfectnever-revolution--uniting-women-to-confront-the-notion-of-per/s/b3f52de0-8ecc-457e-a44f-0d4130a47adc REEBOK AND GIGI HADID HOST THE #PERFECTNEVER REVOLUTION, UNITING WOMEN TO CONFRONT THE NOTION OF PERFECTION Powerful event, hosted by Gigi, honors the next chapter in Reebok’s “Be More Human” brand campaign with a series of physically, mentally, and socially empowering activities Aly Raisman, Lena... ]]> 12/8/2016 4:39:00 PM 8a87d7f7-8a93-49d2-9ddd-efee2d588b76/REEBOK INTRODUCES NEW LIQUID FACTORY http://news.reebok.com/global/latest-news/reebok-introduces-new-liquid-factory/s/8a87d7f7-8a93-49d2-9ddd-efee2d588b76 REEBOK INTRODUCES NEW LIQUID FACTORY ‘3D DRAWING’ BRINGS SNEAKER CREATION BACK TO THE U.S. ]]> 10/24/2016 4:46:00 PM 2400d25d-4cb4-4dd8-91a7-6fb018e21733/REEBOK APPOINTS FASHION INDUSTRY VETERAN AS NEW CREATIVE DIRECTOR http://news.reebok.com/global/latest-news/reebok-appoints-fashion-industry-veteran-as-new-creative-director/s/2400d25d-4cb4-4dd8-91a7-6fb018e21733 REEBOK APPOINTS FASHION INDUSTRY VETERAN AS NEW CREATIVE DIRECTOR THOMAS STEINBRUCK, FORMER PORSCHE DESIGN, ELIE SAAB, KENNETH COLE CREATIVE JOINS GLOBAL FITNESS BRAND IN LEADERSHIP ROLE ]]> 10/24/2016 1:23:00 PM f6409274-ccb3-4ce4-ad68-b4f7534fc759/REEBOK PARTNERS WITH GLOBAL FITNESS ICON EMILY SKYE http://news.reebok.com/global/latest-news/reebok-partners-with-global-fitness-icon-emily-skye/s/f6409274-ccb3-4ce4-ad68-b4f7534fc759 REEBOK PARTNERS WITH GLOBAL FITNESS ICON EMILY SKYE Reebok, Skye to collaborate on motivating and unique international fitness initiatives including a first-ever ‘crowd-sourced’ training shoe in 2017 ]]> 10/11/2016 9:48:00 PM d467d9c9-601f-4209-ad4a-a88f3bfb5531/Gigi Hadid Joins Forces with Reebok to Tell Next Phase of Be More Human Campaign http://news.reebok.com/global/latest-news/gigi-hadid-joins-forces-with-reebok-to-tell-next-phase-of-be-more-human-campaign/s/d467d9c9-601f-4209-ad4a-a88f3bfb5531 Gigi Hadid Joins Forces with Reebok to Tell Next Phase of Be More Human Campaign Global icon stands behind brand platform to reject expectations of perfection through #PerfectNever movement Boston, USA – October 4 th , 2016: Gigi Hadid , style icon, fitness advocate and... ]]> 10/4/2016 3:19:00 PM 0f3f3d94-dabc-4301-8dce-2e4a88b8549e/Reebok Launches New "Humans of Reebok" Film http://news.reebok.com/global/latest-news/reebok-launches-new--humans-of-reebok--film/s/0f3f3d94-dabc-4301-8dce-2e4a88b8549e Reebok Launches New "Humans of Reebok" Film Reebok just released a new film, Humans of Reebok, illustrating the company’s unique fitness culture, which has been an important business catalyst since the brand shifted to focus 100% on fitness. ]]> 8/16/2016 1:36:00 PM 4f9b7df9-f522-402c-a434-34a054d5c5d0/'It's a Nice Day for a WOD Wedding;' Reebok Makes CrossFit Couple's Dream Come True http://news.reebok.com/global/latest-news/-it-s-a-nice-day-for-a-wod-wedding---reebok-makes-crossfit-couple-s-dream-come-true/s/4f9b7df9-f522-402c-a434-34a054d5c5d0 'It's a Nice Day for a WOD Wedding;' Reebok Makes CrossFit Couple's Dream Come True Kettlebells AND wedding bells rang at the 2016 Reebok CrossFit Games As Couple Marries Inside Arena Carson, California – July 23, 2016: The 2016 Reebok CrossFit Games hosted a beautiful, albeit... ]]> 7/28/2016 5:36:00 PM 41f920d0-ee16-4ad0-9d33-eb8757747e48/Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season http://news.reebok.com/global/latest-news/reebok-and-kendrick-lamar-release-classic-leather-for-fall-winter-2016-season/s/41f920d0-ee16-4ad0-9d33-eb8757747e48 Reebok and Kendrick Lamar Release Classic Leather for Fall/Winter 2016 Season Reebok Classics continues its collaboration with multi-platinum selling artist Kendrick Lamar with the Fall / Winter 2016 release of Lamar's take on one of Reebok's most iconic shoes, the Classic... ]]> 7/28/2016 5:34:00 PM d48922dd-9087-46f0-b68f-a3d27af906ef/Reebok and FACE Stockholm Release Bold Sneaker Collection for Fall/Winter 2016 Season http://news.reebok.com/global/latest-news/reebok-and-face-stockholm-release-bold-sneaker-collection-for-fall-winter-2016-season/s/d48922dd-9087-46f0-b68f-a3d27af906ef Reebok and FACE Stockholm Release Bold Sneaker Collection for Fall/Winter 2016 Season For Fall / Winter 2016 Reebok Classic continues its successful partnership with FACE Stockholm , pairing a modern, bold color palette with iconic Reebok Classic silhouettes for the boldest of finishes ]]> 7/26/2016 7:14:00 PM 7ebfa81f-7038-4726-9594-3e34a4483faa/Reebok Collaborates with Renowned Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel http://news.reebok.com/global/latest-news/reebok-collaborates-with-renowned-street-artist--tristan-eaton-to-create-street-inspired-yoga-appare/s/7ebfa81f-7038-4726-9594-3e34a4483faa Reebok Collaborates with Renowned Street Artist, Tristan Eaton to Create Street Inspired Yoga Apparel Canton, MA - Reebok has teamed up with acclaimed street artist, Tristan Eaton to create a unique street art inspired print yoga apparel collection for FW16. Tristan Eaton is a multifaceted... ]]> 7/26/2016 6:25:00 PM e7f16b21-0c3a-4eb5-ab88-154d5271c05e/Reebok Launches CrossFit Nano 6.0 http://news.reebok.com/global/latest-news/reebok-launches-crossfit-nano-6.0/s/e7f16b21-0c3a-4eb5-ab88-154d5271c05e Reebok Launches CrossFit Nano 6.0 FITTED FOR ATHLETES, BY ATHLETES: INNOVATION CONTINUES WITH REEBOK CROSSFIT® NANO 6.0 Reebok, the leading global provider of CrossFit® apparel and footwear, today unveiled the latest iteration of... ]]> 7/12/2016 9:57:00 PM b68f49a4-ba61-4e79-b1f5-93c7e50b3a0b/Reebok Launches New Phase of its Be More Human Campaign Featuring Ronda Rousey http://news.reebok.com/global/latest-news/reebok-launches-new-phase-of-its-be-more-human-campaign-featuring-ronda-rousey/s/b68f49a4-ba61-4e79-b1f5-93c7e50b3a0b Reebok Launches New Phase of its Be More Human Campaign Featuring Ronda Rousey One of the world’s most inspirational women celebrates the perfection of imperfection in the fight against complacency, through the #PERFECTNEVER movement New York, USA – July 12, 2016: Today,... ]]> 7/12/2016 4:28:00 PM df03993d-616b-4a1a-af75-afc948b5dcce/Reebok is expanding the brand's network of global talent with the appointment of international style pioneer and music artist, Future http://news.reebok.com/global/latest-news/reebok-is-expanding-the-brand-s-network-of-global-talent-with-the-appointment-of-international-style/s/df03993d-616b-4a1a-af75-afc948b5dcce Reebok is expanding the brand's network of global talent with the appointment of international style pioneer and music artist, Future Saturday July 9, 2016 - Future has joined Reebok's like-minded collective of innovative and inspirational creators. The American hip-hop superstar hailing from Atlanta, Georgia, is a true... ]]> 7/11/2016 8:08:00 PM 2a549770-b083-4492-a3c4-2eafa41e095c/REEBOK AND JJ WATT HUNT GREATNESS WITH JJ I LAUNCH http://news.reebok.com/global/latest-news/reebok-and-jj-watt-hunt-greatness-with-jj-i-launch/s/2a549770-b083-4492-a3c4-2eafa41e095c REEBOK AND JJ WATT HUNT GREATNESS WITH JJ I LAUNCH ULTIMATE TRAINING SHOE IS BUILT WITH THE WORLD’S MOST EXPLOSIVE ATHLETE Canton, MA – June 23, 2016 – Today, Reebok and J.J. Watt announced the release of the JJ I, the the ultimate training shoe... ]]> 6/23/2016 5:25:00 PM db94ac90-4ebc-485d-a02e-5d478c03e3db/Reebok Thanks Fitness Trainers Around the World With Touching New Tribute http://news.reebok.com/global/latest-news/reebok-thanks-fitness-trainers-around-the-world-with-touching-new-tribute/s/db94ac90-4ebc-485d-a02e-5d478c03e3db Reebok Thanks Fitness Trainers Around the World With Touching New Tribute CANTON, Mass. – June 8, 2016 – They see our potential before we’ve even opened the door. They support our loftiest goals and ambitions. They inspire us to honor the bodies we’re given. They are... ]]> 6/8/2016 3:27:00 PM 5c9c47c7-c3d1-43d5-b231-d0691df26622/Reebok Launches "Hunt Greatness" with J.J. Watt http://news.reebok.com/global/latest-news/reebok-launches--hunt-greatness--with-j.j.-watt/s/5c9c47c7-c3d1-43d5-b231-d0691df26622 Reebok Launches "Hunt Greatness" with J.J. Watt BRAND CAMPAIGN CELEBRATES WHAT IT TAKES TO PURSUE GREATNESS EVERY DAY Canton, MA – May 23, 2016 – Today, Reebok launches “Hunt Greatness,” the campaign and platform created by the global fitness... ]]> 5/23/2016 3:33:00 PM ead87826-00d7-47ed-bac8-f8869d2a6428/Reebok Unveils Question Mid 'Practice' http://news.reebok.com/global/latest-news/reebok-unveils-question-mid--practice-/s/ead87826-00d7-47ed-bac8-f8869d2a6428 Reebok Unveils Question Mid 'Practice' The Question Mid 'Practice' release celebrates Allen Iverson's infamous "Practice" rant from May 7, 2002. This mainstream sports moment went viral when Iverson said "practice" over 20 times and... ]]> 5/13/2016 8:59:00 PM e7c3a97d-baea-4747-b4bf-ec2d44e8efbf/Reebok and Ragnar Relay Announce Global Partnership http://news.reebok.com/global/latest-news/reebok-and-ragnar-relay-announce-global-partnership/s/e7c3a97d-baea-4747-b4bf-ec2d44e8efbf Reebok and Ragnar Relay Announce Global Partnership Reebok launches new running partnership celebrating running at the core of fitness Canton, Mass – May 12, 2016: Global fitness brand Reebok and Ragnar Relay , the largest overnight running relay... ]]> 5/12/2016 2:30:00 PM 5080be01-a1c7-49df-9479-540eab535c42/Kendrick Lamar Drops New Spoken Word Video http://news.reebok.com/global/latest-news/kendrick-lamar-drops-new-spoken-word-video/s/5080be01-a1c7-49df-9479-540eab535c42 Kendrick Lamar Drops New Spoken Word Video For Spring/Summer 2016, Reebok Classic and Grammy Award-Winning Top Dawg Entertainment artist Kendrick Lamar continue to celebrate the iconic Classic Leather, releasing a compelling video that... ]]> 5/10/2016 5:18:00 PM aaf2c121-6889-40fd-a0dc-ba64b64cc85a/Reebok Survey: Humans Spend Less Than One Percent of Life on Physical Fitness http://news.reebok.com/global/latest-news/reebok-survey--humans-spend-less-than-one-percent-of-life-on-physical-fitness/s/aaf2c121-6889-40fd-a0dc-ba64b64cc85a Reebok Survey: Humans Spend Less Than One Percent of Life on Physical Fitness Global survey reveals how little fitness the average person will undertake in a lifetime, and opportunities to make positive changes Canton, Mass – May 3, 2016: Despite the wide-ranging physical,... ]]> 5/3/2016 5:29:00 PM 355d0fbc-5db6-4008-8faa-0f6b5de60d74/Reebok Releases the 'Reebok Alien Stomper' to Honor the 30th Anniversary of the Film 'ALIEN' http://news.reebok.com/global/latest-news/reebok-releases-the--reebok-alien-stomper--to-honor-the-30th-anniversary-of-the-film--alien-/s/355d0fbc-5db6-4008-8faa-0f6b5de60d74 Reebok Releases the 'Reebok Alien Stomper' to Honor the 30th Anniversary of the Film 'ALIEN' In honor of the 30th anniversary of the James Cameron film, ALIENS , Reebok and Fox Consumer Products have teamed up to give fans a chance to own a piece of history by recreating the legendary... ]]> 5/3/2016 4:02:00 PM 8680ea92-6432-466e-9851-9f3c6653de91/Reebok Partners with Running Icon Kathrine Switzer http://news.reebok.com/global/latest-news/reebok-partners-with-running-icon-kathrine-switzer/s/8680ea92-6432-466e-9851-9f3c6653de91 Reebok Partners with Running Icon Kathrine Switzer Global Fitness Brand Forms New Ties in Women’s Running; Marathon Legend Kathrine Switzer and the 261® Fearless Global Running Movement CANTON, Mass. – April 20, 2016 – Reebok, a global leader in... ]]> 5/2/2016 6:38:00 PM 5c9ddb3f-995d-4f1d-996b-89c06999cda0/Bold New Reebok Campaign Inspires People To Honor Their Bodies http://news.reebok.com/global/latest-news/bold-new-reebok-campaign-inspires-people-to-honor-their-bodies/s/5c9ddb3f-995d-4f1d-996b-89c06999cda0 Bold New Reebok Campaign Inspires People To Honor Their Bodies CANTON, Mass. – April 28, 2016 – Today global fitness leader Reebok launches '25,915 Days', a striking and provocative campaign reminding people that they have, on average, 25,915 days to live – a... ]]> 4/28/2016 7:10:00 PM fcebcb65-62ef-47d8-8912-e43bc2b05c05/Reebok Partners with Bkstg to Connect Artists and Fans Around the Globe http://news.reebok.com/global/latest-news/reebok-partners-with-bkstg-to-connect-artists-and-fans-around-the-globe/s/fcebcb65-62ef-47d8-8912-e43bc2b05c05 Reebok Partners with Bkstg to Connect Artists and Fans Around the Globe April 6, 2016 -- Reebok and Bkstg launched a new content series featuring upcoming Atlanta rapper K Camp, exploring his journey and fearlessness. Reebok recently re-launched its Classic Leather... ]]> 4/11/2016 7:14:00 PM 7f68c267-c3bd-4daf-821c-dc05f11086e8/Reebok Unveils Question Mid ‘Misunderstood' http://news.reebok.com/global/latest-news/reebok-unveils-question-mid--misunderstood-/s/7f68c267-c3bd-4daf-821c-dc05f11086e8 Reebok Unveils Question Mid ‘Misunderstood' The Question Mid 'Misunderstood' is the latest release in the 20th Anniversary of the Reebok Question Mid celebration, honoring the great Allen Iverson.It’s a widely accepted truth that every... ]]> 4/1/2016 6:27:00 PM 03316c00-a4ed-4b01-a257-6a42ce5937d0/20th Anniversary of the Question Mid Celebration Continues with Release of MAJOR x Reebok Question http://news.reebok.com/global/latest-news/20th-anniversary-of-the-question-mid-celebration-continues-with-release-of-major-x-reebok-question/s/03316c00-a4ed-4b01-a257-6a42ce5937d0 20th Anniversary of the Question Mid Celebration Continues with Release of MAJOR x Reebok Question The latest release from Reebok's 20th Anniversary of the Question Mid - one of Allen Iverson's on-court sneakers that debuted in 1996 - is the MAJOR x Reebok Question collaboration.To honor the... ]]> 3/31/2016 5:32:00 PM 4ecba4d0-d2ee-4137-9494-f32b8d0a225a/Reebok Releases Two New Classic Leather Packs- Reebok Classic x FACE Stockholm and Classic Leather "Color Pack" http://news.reebok.com/global/latest-news/reebok-releases-two-new-classic-leather-packs--reebok-classic-x-face-stockholm-and-classic-leather--/s/4ecba4d0-d2ee-4137-9494-f32b8d0a225a Reebok Releases Two New Classic Leather Packs- Reebok Classic x FACE Stockholm and Classic Leather "Color Pack" Reebok Classic continues its partnership with FACE Stockholm, pairing the modern, bold colors in FACE Stockholm’s on-trend make-up palettes with iconic Reebok Classic silhouettes for your boldest... ]]> 3/31/2016 3:06:00 PM f82d64d8-c1cf-48dc-bc59-5e42bab143db/REEBOK SAYS SEE YA SODA http://news.reebok.com/global/latest-news/reebok-says-see-ya-soda/s/f82d64d8-c1cf-48dc-bc59-5e42bab143db REEBOK SAYS SEE YA SODA BRAND KICKS SUGAR FROM GLOBAL HQ; CONDUCTS SURVEY REVEALING STAGGERING LENGTHS AMERICANS GO TO FOR A SODA FIXCANTON, Mass. – March 10, 2016 – Added sugar, the inescapable staple of American life, is t ]]> 3/10/2016 9:48:00 PM 24ef9158-d036-4c89-a795-bfda44e24260/Reebok Lanches its Spring/Summer 2016 Women's Classic Line http://news.reebok.com/global/latest-news/reebok-lanches-its-spring-summer-2016-women-s-classic-line/s/24ef9158-d036-4c89-a795-bfda44e24260 Reebok Lanches its Spring/Summer 2016 Women's Classic Line Reebok Classic releases its Spring/Summer 2016 Women’s Classic Apparel line. The line features a collection of its Court Classic crew neck sweatshirt, sweatpants and a Classic windbreaker. Court... ]]> 3/1/2016 6:20:00 PM b3d6714b-c87a-44b0-b674-cc4dd42d64d9/Reebok Releases its Spring/Summer 2016 Studio Line http://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-studio-line/s/b3d6714b-c87a-44b0-b674-cc4dd42d64d9 Reebok Releases its Spring/Summer 2016 Studio Line Reebok announces its Studio Mashup collection, featuring thirteen different apparel lines in a variety that includes the Dance Varsity Tee, Muscle Tee, Fitted Capri, Mesh Graphic Tank, Pinnacle... ]]> 3/1/2016 6:20:00 PM cb976966-43db-4b41-9974-e7612ffe4938/Reebok Releases its Spring/Summer 2016 Running Line http://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-running-line/s/cb976966-43db-4b41-9974-e7612ffe4938 Reebok Releases its Spring/Summer 2016 Running Line Reebok launches its Spring/Summer 2016 Running line, featuring ActivChill and Speedwick technology to offer consumers the ultimate running experience in all conditions. One Series Running Apparel:... ]]> 3/1/2016 6:20:00 PM 6233acc4-6c16-49d6-ad85-2f13fa103895/Reebok Launches its 2016 Spring/Summer Training Line http://news.reebok.com/global/latest-news/reebok-launches-its-2016-spring-summer-training-line/s/6233acc4-6c16-49d6-ad85-2f13fa103895 Reebok Launches its 2016 Spring/Summer Training Line Reebok launches its new Spring/Summer 2016 Training line, featuring best in class functional training apparel and footwear. Notable additions include the ActivChill line, Disrupt Training line,... ]]> 3/1/2016 6:19:00 PM e5567796-52b8-4311-b1da-5a3e038c16b4/Reebok Releases its Spring/Summer 2016 Combat Line http://news.reebok.com/global/latest-news/reebok-releases-its-spring-summer-2016-combat-line/s/e5567796-52b8-4311-b1da-5a3e038c16b4 Reebok Releases its Spring/Summer 2016 Combat Line Reebok’s Spring/Summer 2016 Combat line features new combat apparel with revolutionary performance features and a unique style. The new collection has the latest in Speedwick moisture management... ]]> 3/1/2016 6:00:00 AM 241ec0b7-44f3-4c46-a6a6-24e7d03734d4/Reebok Celebrates 20th Anniversary of the Question Mid with the Release of The Question Mid "Unworn" http://news.reebok.com/global/latest-news/reebok-celebrates-20th-anniversary-of-the-question-mid-with-the-release-of-the-question-mid--unworn-/s/241ec0b7-44f3-4c46-a6a6-24e7d03734d4 Reebok Celebrates 20th Anniversary of the Question Mid with the Release of The Question Mid "Unworn" To celebrate the 20th Anniversary of one of the most iconic sneakers of all-time, the Question, Reebok is releasing 20 different colorways throughout the year to commemorate the shoe and the man... ]]> 2/22/2016 4:58:00 PM b044400a-229b-4998-aca8-c39433a40229/Free Your Fury: Reebok Classic Introduces SS16 Furylite Collection with Dynamic Moving Campaign http://news.reebok.com/global/latest-news/free-your-fury--reebok-classic-introduces-ss16-furylite-collection-with-dynamic-moving-campaign/s/b044400a-229b-4998-aca8-c39433a40229 Free Your Fury: Reebok Classic Introduces SS16 Furylite Collection with Dynamic Moving Campaign Today, Reebok Classic celebrates the release of the dual gender Furylite SS16 collection with a series of moving and stills images shot by internationally renowned photographer Warwick Saint.The... ]]> 2/17/2016 7:01:00 PM bfb4bbe8-9663-4c8c-8720-0f1d70f2ce22/Reebok Adds Another Trophy to its "Be More Human" Campaign Collection with 2016 ISPO Award http://news.reebok.com/global/latest-news/reebok-adds-another-trophy-to-its--be-more-human--campaign-collection-with-2016-ispo-award/s/bfb4bbe8-9663-4c8c-8720-0f1d70f2ce22 Reebok Adds Another Trophy to its "Be More Human" Campaign Collection with 2016 ISPO Award CANTON, Mass. – January 25, 2016 – Today, Reebok and partner agency Venables Bell & Partners are proud to announce that the brand’s “Be More Human” campaign received an ISPO Gold Winner Award in... ]]> 1/27/2016 2:36:00 PM a3ce3159-4355-44ff-8506-bb9c47c74d3e/RoundHouse Named Global Agency of Record for Reebok Classic http://news.reebok.com/global/latest-news/roundhouse-named-global-agency-of-record-for-reebok-classic/s/a3ce3159-4355-44ff-8506-bb9c47c74d3e RoundHouse Named Global Agency of Record for Reebok Classic January 5, 2015 (Portland, OR) – Roundhouse has announced that it is the Global Agency of Record for Reebok Classic, the brand’s heritage lifestyle category. The Portland, Oregon creative agency... ]]> 1/5/2016 3:14:00 PM 5392957a-9b2f-4265-a6f1-ebee7154c931/The US Team Crowned 2015 Reebok CrossFit Invitational Champions http://news.reebok.com/global/latest-news/the-us-team-crowned-2015-reebok-crossfit-invitational-champions/s/5392957a-9b2f-4265-a6f1-ebee7154c931 The US Team Crowned 2015 Reebok CrossFit Invitational Champions Memorable performances from Froning, Bailey, Cho and Alvarez lead America to victory in MadridDecember 6, 2015 – Madrid, Spain – The US Team were today crowned Champions at the 2015 Reebok... ]]> 12/8/2015 7:26:00 PM 9a38f2dc-d0c8-45c3-9d3f-f21dd0205d19/REEBOK CLASSIC X BAIT X TED 2 DROP "HAPPY TED" FOR FW15 http://news.reebok.com/global/latest-news/reebok-classic-x-bait-x-ted-2-drop--happy-ted--for-fw15/s/9a38f2dc-d0c8-45c3-9d3f-f21dd0205d19 REEBOK CLASSIC X BAIT X TED 2 DROP "HAPPY TED" FOR FW15 What if Ted were a Sneakerhead?BAIT teams up with TED 2 and Reebok Classics to launch a special collaboration prior to the upcoming holiday Ted 2 DVD/BLU-Ray release by Universal Pictures.BAIT... ]]> 11/13/2015 2:19:00 PM 8934e41c-3d65-40f6-9fbb-65101bed3dc1/Reebok brings Pump back to its basketball roots with ZPump Rise http://news.reebok.com/global/latest-news/reebok-brings-pump-back-to-its-basketball-roots-with-zpump-rise/s/8934e41c-3d65-40f6-9fbb-65101bed3dc1 Reebok brings Pump back to its basketball roots with ZPump Rise The iconic Reebok Pump technology debuted in basketball in the 80s and was reintroduced in running last spring. On October 15, though, the Pump innovation returned to its basketball roots with the... ]]> 11/5/2015 7:24:00 PM 737a59a3-8deb-4c73-b748-74410883dcce/Boston Bruins Foundation Partner with BOKS Program Encouraging Kids to get Active Before School http://news.reebok.com/global/latest-news/boston-bruins-foundation-partner-with-boks-program-encouraging-kids-to-get-active-before-school/s/737a59a3-8deb-4c73-b748-74410883dcce Boston Bruins Foundation Partner with BOKS Program Encouraging Kids to get Active Before School Funding to Support Physical Activity Program that Helps Build Healthy Bodies and Healthy MindsOctober 28, 2015 (Canton, Massachusetts) – BOKS (Build Our Kids’ Success) and Boston Bruins Foundation... ]]> 10/29/2015 6:07:00 PM ffc0d896-fc3b-4eb5-beca-dacd76b1b4ce/ACE Study Examines Effects of BOKS Before-School Physical Activity Program http://news.reebok.com/global/latest-news/ace-study-examines-effects-of-boks-before-school-physical-activity-program/s/ffc0d896-fc3b-4eb5-beca-dacd76b1b4ce ACE Study Examines Effects of BOKS Before-School Physical Activity Program SAN DIEGO, Oct. 22, 2015 (GLOBE NEWSWIRE) -- Today, approximately one in three elementary school students in the United States is classified as overweight or obese, according to the Journal of the... ]]> 10/27/2015 10:05:00 PM 07866233-cce9-45ef-967f-3b235f0f6f13/Reebok Partners with Undefeated UFC® Middleweight Champion Chris Weidman http://news.reebok.com/global/latest-news/reebok-partners-with-undefeated-ufc-middleweight-champion-chris-weidman/s/07866233-cce9-45ef-967f-3b235f0f6f13 Reebok Partners with Undefeated UFC® Middleweight Champion Chris Weidman October 19, 2015 - Canton, MA – Continuing its passionate commitment to the growth and support of mixed martial arts (MMA) around the world, Reebok today announced its newest partnership with... ]]> 10/19/2015 8:18:00 PM 17d2bce9-9e29-4d89-9f33-2e49fbb9cfa7/Zuzana Kocumova and Robert Killian Crowned 2015 Reebok Spartan Race World Champions http://news.reebok.com/global/latest-news/zuzana-kocumova-and-robert-killian-crowned-2015-reebok-spartan-race-world-champions/s/17d2bce9-9e29-4d89-9f33-2e49fbb9cfa7 Zuzana Kocumova and Robert Killian Crowned 2015 Reebok Spartan Race World Champions Proud Partner of Spartans Everywhere, Reebok Provides Industry-Leading Apparel and Footwear at World Championship Race Olympic Valley, CA – October 3, 2015 – After enduring a grueling,... ]]> 10/6/2015 5:39:00 PM a29899f4-8b97-4961-9aee-9f0413e924d1/New Reebok ZigKick Tactical line re-engineers elite fitness technology in tactical footwear http://news.reebok.com/global/latest-news/new-reebok-zigkick-tactical-line-re-engineers-elite-fitness-technology-in-tactical-footwear/s/a29899f4-8b97-4961-9aee-9f0413e924d1 New Reebok ZigKick Tactical line re-engineers elite fitness technology in tactical footwear St. Louis, MO (September, 2015) Warson Brands, official licensee of Reebok tactical footwear, introduces the new Reebok ZigKick Tactical line of 8-inch and 6-inch boots. Built to meet the extreme... ]]> 10/1/2015 6:05:00 PM d6696601-6a1c-4ab6-be6a-cd38bae19328/2015 REEBOK CROSSFIT® GAMES CROWNS THREE NEW CHAMPIONS http://news.reebok.com/global/latest-news/2015-reebok-crossfit-games-crowns-three-new-champions/s/d6696601-6a1c-4ab6-be6a-cd38bae19328 2015 REEBOK CROSSFIT® GAMES CROWNS THREE NEW CHAMPIONS Ben Smith and Katrin Davidsdottir Crowned Fittest on Earth™ along with team from CrossFit Mayhem FreedomCarson, Calif. – July 27, 2015 – After a dramatic four days of tough CrossFit competition,... ]]> 7/30/2015 7:42:00 PM cce97a0d-e825-499f-b343-42b4f0e9493f/REEBOK PARTNERS WITH UFC® FIGHTER RORY MACDONALD http://news.reebok.com/global/latest-news/reebok-partners-with-ufc-fighter--rory-macdonald/s/cce97a0d-e825-499f-b343-42b4f0e9493f REEBOK PARTNERS WITH UFC® FIGHTER RORY MACDONALD Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces its partnership with Canadian UFC® Welterweight Rory MacDonald. The announcement... ]]> 7/17/2015 12:19:00 AM 7b41a2da-1654-4a90-887a-6524153633ba/FIVE YEARS OF INNOVATION IN REEBOK CROSSFIT® NANO 5.0 http://news.reebok.com/global/latest-news/five-years-of-innovation-in-reebok-crossfit-nano-5.0/s/7b41a2da-1654-4a90-887a-6524153633ba FIVE YEARS OF INNOVATION IN REEBOK CROSSFIT® NANO 5.0 Reebok celebrates five years of CrossFit® partnership and innovation with highly anticipated Reebok CrossFit Nano 5.0Reebok, the leaders in CrossFit® product innovation and engineering, has marked... ]]> 7/10/2015 8:52:00 PM 86e68b05-46a5-48ac-908f-c2d4610012fe/REEBOK AWARDED SIX CLIO SPORTS AWARDS http://news.reebok.com/global/latest-news/reebok-awarded-six-clio-sports-awards/s/86e68b05-46a5-48ac-908f-c2d4610012fe REEBOK AWARDED SIX CLIO SPORTS AWARDS GLOBAL FITNESS BRAND RECOGNIZED FOR EXCELLENCE IN SPORTS ADVERTISING & MARKETINGJuly 10, 2015 - Canton, MA – Global fitness leader Reebok has received six CLIO Sports Awards at a ceremony in New... ]]> 7/10/2015 8:02:00 PM 39594f08-53d9-4c82-adb5-f127ea77c4b1/The Bold Finish To Every Look; Ashley Madekwe Shows How To Style The Sneakers Of The Summer http://news.reebok.com/global/latest-news/the-bold-finish-to-every-look-ashley-madekwe-shows-how-to-style-the-sneakers-of-the-summer/s/39594f08-53d9-4c82-adb5-f127ea77c4b1 The Bold Finish To Every Look; Ashley Madekwe Shows How To Style The Sneakers Of The Summer Actress and blogger stars in new 'Your Bold Finishes' campaign for Reebok Classic X FACE Stockholm collaborationThis summer it's all about colorful kicks and the Reebok Classic X FACE Stockholm... ]]> 7/2/2015 7:23:00 PM 0637e12e-9a48-4008-80d5-254965a0f628/Reebok Awarded Two Silver Cannes Lions http://news.reebok.com/global/latest-news/reebok-awarded-two-silver-cannes-lions/s/0637e12e-9a48-4008-80d5-254965a0f628 Reebok Awarded Two Silver Cannes Lions GLOBAL FITNESS BRAND RECOGNIZED FOR ONLINE BE MORE HUMAN DIGITAL EXPERIENCEJuly 2, 2015 - Canton, MA – Global fitness leader Reebok received two Silver Cannes Lions at the 62nd Annual Cannes Lions... ]]> 7/2/2015 5:42:00 PM 749ab65e-9371-4182-bd87-beddf42bca81/UFC® and Reebok Elevate Sport of MMA with First-Ever UFC Fight Kit http://news.reebok.com/global/latest-news/ufc-and-reebok-elevate-sport-of-mma-with-first-ever-ufc-fight-kit/s/749ab65e-9371-4182-bd87-beddf42bca81 UFC® and Reebok Elevate Sport of MMA with First-Ever UFC Fight Kit Apparel Engineered for Ultimate PerformanceJune 30, 2015 (New York City, NY): UFC® and Reebok today unveiled the first-ever UFC Fight Kit. Built for high-performance athleticism, the UFC Fight Kit... ]]> 6/30/2015 2:07:00 PM b3a0e3ef-1488-4755-b890-c3aeaa9776d8/Reebok Partners with UFC® World Champion Joanna Jędrzejczyk http://news.reebok.com/global/latest-news/reebok-partners-with-ufc-world-champion-joanna-jdrzejczyk/s/b3a0e3ef-1488-4755-b890-c3aeaa9776d8 Reebok Partners with UFC® World Champion Joanna Jędrzejczyk Warsaw, 24th June 2015, Reebok today announced its partnership with Joanna Jędrzejczyk, fresh off her defense of the UFC women’s strawweight championship. One of the most talented Polish mixed... ]]> 6/26/2015 2:18:00 PM 3fd84b6a-c7a8-42ce-9625-341f5957dbd4/Reebok Celebrates the Magic of Cinderella with a Dazzling Instapump Fury Release http://news.reebok.com/global/latest-news/reebok-celebrates-the-magic-of-cinderella-with-a-dazzling-instapump-fury-release/s/3fd84b6a-c7a8-42ce-9625-341f5957dbd4 Reebok Celebrates the Magic of Cinderella with a Dazzling Instapump Fury Release Reebok Classic gives the beloved fairy tale a contemporary fashion revamp to coincide with the “Cinderella” film releaseLondon, England /Boston, MA June 3, 2015- Reebok Classic announces a magical... ]]> 6/3/2015 9:06:00 PM 11f9710d-4553-4311-8622-a464d7f67c2e/Reebok Takes Home 2014 Digital Marketer of the Year at the Footwear Industry Achievement Awards http://news.reebok.com/global/latest-news/reebok-takes-home-2014-digital-marketer-of-the-year-at-the-footwear-industry-achievement-awards/s/11f9710d-4553-4311-8622-a464d7f67c2e Reebok Takes Home 2014 Digital Marketer of the Year at the Footwear Industry Achievement Awards - Annual Achievement Award Winners Honored at Last Week’s Footwear Innovation Summit - Reebok was recognized for excellence in engaging consumers through innovative digital marketing, including... ]]> 5/15/2015 6:03:00 PM 2798ab7c-00e4-4567-94de-6500f19eb7a5/DuPont and Reebok Collaborate on New Reebok CrossFit Collection: Apparel and Footwear Line to 'Dare Bigger' with DuPont Kevlar http://news.reebok.com/global/latest-news/dupont-and-reebok-collaborate-on-new-reebok-crossfit-collection-apparel-and-footwear-line-to-dare-bi/s/2798ab7c-00e4-4567-94de-6500f19eb7a5 DuPont and Reebok Collaborate on New Reebok CrossFit Collection: Apparel and Footwear Line to 'Dare Bigger' with DuPont Kevlar WILMINGTON, Del., May 11, 2015 – Today, DuPont Protection Technologies (DuPont) and Reebok International (Reebok) announced the signing of a multi-year trademark license agreement for the use of... ]]> 5/11/2015 8:49:00 PM 79816411-73d1-48ab-89b8-24cd8b7fb31d/JJ Watt Reaches New Heights With Reebok http://news.reebok.com/global/latest-news/jj-watt-reaches-new-heights-with-reebok/s/79816411-73d1-48ab-89b8-24cd8b7fb31d JJ Watt Reaches New Heights With Reebok Today, global fitness leader Reebok announces a breakthrough partnership with JJ Watt. Arguably the hardest training athlete in sports today, Watt is the epitome of the brand's "Be More Human"... ]]> 4/13/2015 3:37:00 PM 07486ed2-ad62-4b82-8726-e496df4a3f0b/Reebok Classic Presents: Be Ventilated Featuring Kendrick Lamar http://news.reebok.com/global/latest-news/reebok-classic-presents-be-ventilated-featuring-kendrick-lamar/s/07486ed2-ad62-4b82-8726-e496df4a3f0b Reebok Classic Presents: Be Ventilated Featuring Kendrick Lamar REEBOK AND KENDRICK LAMAR CONTINUE TO SPREAD THE WORD OF INSPIRATION WITH NEW FILMAPRIL 6, 2015, CANTON, MA- Today, Reebok Classic unveils an inspiring film featuring Top Dawg Entertainment... ]]> 4/7/2015 8:16:00 PM 177a4d01-9c71-4ea1-9a5e-ab8d011341e2/Reebok ZPump Fusion Revolutionizes Running With New Custom Fit Technology The Shoe That Adapts To You http://news.reebok.com/global/latest-news/reebok-zpump-fusion-revolutionizes-running-with-new-custom-fit-technology-the-shoe-that-adapts-to-yo/s/177a4d01-9c71-4ea1-9a5e-ab8d011341e2 Reebok ZPump Fusion Revolutionizes Running With New Custom Fit Technology The Shoe That Adapts To You New York, United States – Reebok, the global pioneer in fitness innovation, is taking another revolutionary step forward in 2015 with the launch of the ZPump Fusion - a running shoe that uniquely... ]]> 3/5/2015 3:32:00 PM 2ce70a5b-f9f3-461d-bc3a-e106ad072cbd/New England Toyota Dealerships Drive Active Kids Initiative with New BOKS Partnership http://news.reebok.com/global/latest-news/new-england-toyota-dealerships-drive-active-kids-initiative-with-new-boks-partnership/s/2ce70a5b-f9f3-461d-bc3a-e106ad072cbd New England Toyota Dealerships Drive Active Kids Initiative with New BOKS Partnership February 9, 2015 (Canton, Massachusetts) – BOKS (Build Our Kids' Success) and Toyota dealerships throughout New England today announced that they will jointly award $50,000 in grants to activate... ]]> 2/11/2015 2:21:00 PM 47377c4e-0eb6-451e-966e-7029cb41ed9a/Reebok Challenges the World to "Be More Human" with New Brand Campaign http://news.reebok.com/global/latest-news/reebok-challenges-the-world-to-be-more-human-with-new-brand-campaign/s/47377c4e-0eb6-451e-966e-7029cb41ed9a Reebok Challenges the World to "Be More Human" with New Brand Campaign REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to... ]]> 1/28/2015 6:54:00 PM b59e6d56-a381-453f-8601-47b529bdbee1/Reebok Partners with One of the Most Inspiring Athletes in the UFC: Featherweight Contender Conor McGregor http://news.reebok.com/global/latest-news/reebok-partners-with-one-of-the-most-inspiring-athletes-in-the-ufc-featherweight-contender-conor-mcg/s/b59e6d56-a381-453f-8601-47b529bdbee1 Reebok Partners with One of the Most Inspiring Athletes in the UFC: Featherweight Contender Conor McGregor Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC Featherweight Contender, Conor McGregor. The signing... ]]> 1/15/2015 7:54:00 PM afaa8698-2f27-441d-ae39-6f78fe68f53e/Reebok Says Humans and Chickens Should Live Free Range: New Film Promotes the Benefits of a Free Range Lifestyle http://news.reebok.com/global/latest-news/reebok-says-humans-and-chickens-should-live-free-range-new-film-promotes-the-benefits-of-a-free-rang/s/afaa8698-2f27-441d-ae39-6f78fe68f53e Reebok Says Humans and Chickens Should Live Free Range: New Film Promotes the Benefits of a Free Range Lifestyle CANTON, Mass. – January 12 2015 – Today, Reebok challenged the fitness culture status quo with the release of “Free Range” – a captivating video starring a chicken that encourages people to escape... ]]> 1/12/2015 10:12:00 PM cf1217b2-6862-4b23-9259-e76c502f4dee/Reebok Delivers One-Two Punch Signing UFC Champions Ronda Rousey and Jon Jones http://news.reebok.com/global/latest-news/reebok-delivers-one-two-punch-signing-ufc-champions-ronda-rousey-and-jon-jones/s/cf1217b2-6862-4b23-9259-e76c502f4dee Reebok Delivers One-Two Punch Signing UFC Champions Ronda Rousey and Jon Jones December 16, 2014 - Canton, MA – Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC® World Champions Jon Jones and Ronda Rousey. The... ]]> 12/16/2014 7:40:00 PM 537c1425-f378-4edb-a75d-28eb19c34997/Reebok Finds a New Voice with Kendrick Lamar: Lifestyle Brand and Iconic Artist Collaborate to Inspire and Empower Future Generations http://news.reebok.com/global/latest-news/reebok-finds-a-new-voice-with-kendrick-lamar-lifestyle-brand-and-iconic-artist-collaborate-to-inspir/s/537c1425-f378-4edb-a75d-28eb19c34997 Reebok Finds a New Voice with Kendrick Lamar: Lifestyle Brand and Iconic Artist Collaborate to Inspire and Empower Future Generations December 10, 2014 (Canton, MA) – The brand committed to continuously pushing boundaries through partnerships with some of the biggest names in the industry, Reebok takes the fusion of music and... ]]> 12/10/2014 1:59:00 PM 70dfc71b-5042-4391-9c64-23effe7cc8a9/Reebok Steps into the Octagon: Global Fitness Brand and MMA Giant UFC® Enter into Long-Term Partnership http://news.reebok.com/global/latest-news/reebok-steps-into-the-octagon-global-fitness-brand-and-mma-giant-ufc--enter-into-long-term-partnersh/s/70dfc71b-5042-4391-9c64-23effe7cc8a9 Reebok Steps into the Octagon: Global Fitness Brand and MMA Giant UFC® Enter into Long-Term Partnership December 2, 2014 - Canton, MA – Global fitness leader Reebok today announced a groundbreaking partnership with UFC®, the world's leading mixed martial arts organization. Under the long-term deal,... ]]> 12/2/2014 8:36:00 PM 4f521460-72ff-46c2-b66c-74ef077ec033/Reebok Acquires Luta Sportswear and Announces Long-Term Partnership with Boxing and Martial Arts NGO Fight for Peace http://news.reebok.com/global/latest-news/reebok-acquires-luta-sportswear-and-announces-long-term-partnership-with-boxing-and-martial-arts-ngo/s/4f521460-72ff-46c2-b66c-74ef077ec033 Reebok Acquires Luta Sportswear and Announces Long-Term Partnership with Boxing and Martial Arts NGO Fight for Peace 25th November 2014 - London, UK – Reebok International has announced the acquisition of U.K.-based, boxing and martial arts brand, LUTA, and a long-term alliance with Fight for Peace, a non-profit... ]]> 11/25/2014 9:00:00 AM 6794205d-2181-437c-bd53-8035849a89f9/Reebok Brings its Holistic Fitness Message to Life in California Through Targeted Retail Expansion http://news.reebok.com/global/latest-news/reebok-brings-its-holistic-fitness-message-to-life-in-california-through-targeted-retail-expansion/s/6794205d-2181-437c-bd53-8035849a89f9 Reebok Brings its Holistic Fitness Message to Life in California Through Targeted Retail Expansion NEW YORK (November 2014) – Reebok is set to open four new retail locations in Southern California throughout November, with the mission of helping consumers to become their best selves through... ]]> 11/12/2014 4:23:00 PM 5c10b357-6540-46cb-a871-ef9055177eee/Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards http://news.reebok.com/global/latest-news/reebok---checklight.-winner-best-new-product-at-the-2014-corporate-entrepreneur-awards/s/5c10b357-6540-46cb-a871-ef9055177eee Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards More than 125 business leaders and entrepreneurs gathered at 7 World Trade Centre, NYC last night to celebrate the best of large business innovation and entrepreneurship.The Corporate Entrepreneur... ]]> 11/10/2014 3:35:00 PM 1487ce21-b8b2-436f-b56e-e3d658437f4e/Reebok Checklight Wins Fast Company Innovation By Design Award http://news.reebok.com/global/latest-news/reebok-checklight-wins-fast-company-innovation-by-design-award/s/1487ce21-b8b2-436f-b56e-e3d658437f4e Reebok Checklight Wins Fast Company Innovation By Design Award Reebok has received further industry recognition for its groundbreaking sports activity impact indicator, CHECKLIGHT™, with a prestigious Fast Company Innovation By Design Award.Over 1,500... ]]> 10/16/2014 8:22:00 PM 6f7eda32-4fb7-42cb-a397-84ce0e0fa246/Special Edition “Breast Cancer Awareness” Kamikaze II http://news.reebok.com/global/latest-news/special-edition-breast-cancer-awareness-kamikaze-ii/s/6f7eda32-4fb7-42cb-a397-84ce0e0fa246 Special Edition “Breast Cancer Awareness” Kamikaze II This October, when Isaiah Thomas returns to the court, he will sport the special edition Kamikaze II Mid, dialed up in honor of Breast Cancer Awareness Month. For a limited time only, the classic... ]]> 9/23/2014 5:16:00 PM c14896b6-f11e-497b-9110-89a2b8fcf693/BOKS Kicks Off Activation Grant Program By Offering $300,000 To New Schools To Activate The Program In Their Community http://news.reebok.com/global/latest-news/boks-kicks-off-activation-grant-program-by-offering-300000-to-new-schools-to-activate-the-program-in/s/c14896b6-f11e-497b-9110-89a2b8fcf693 BOKS Kicks Off Activation Grant Program By Offering $300,000 To New Schools To Activate The Program In Their Community CANTON, Mass., Aug 1, 2014 /PRNewswire/ -- Today, BOKS (Build Our Kids' Success) is proud to announce that Reebok and The Reebok Foundation are awarding up to $300,000 in school grants around the... ]]> 8/26/2014 2:00:00 PM ae664cf8-b9c7-43df-9e48-553a159b8bfd/BOKS Teams Up With The American Council On Exercise (ACE) To Offer BOKS Trainers National Certificate For Getting Kids Physically Active http://news.reebok.com/global/latest-news/boks-teams-up-with-the-american-council-on-exercise-ace-to-offer-boks-trainers-national-certificate-/s/ae664cf8-b9c7-43df-9e48-553a159b8bfd BOKS Teams Up With The American Council On Exercise (ACE) To Offer BOKS Trainers National Certificate For Getting Kids Physically Active CANTON, Mass., Aug. 20, 2014 /PRNewswire-USNewswire/ -- Today, BOKS (Build Our Kids' Success), announces their partnership with the American Council on Exercise (ACE), the largest provider of... ]]> 8/26/2014 1:42:00 PM cff785f6-64b0-498e-b15c-f863582f56f6/The All-Terrain Series – Built Spartan Strong http://news.reebok.com/global/latest-news/the-all-terrain-series-built-spartan-strong/s/cff785f6-64b0-498e-b15c-f863582f56f6 The All-Terrain Series – Built Spartan Strong The All-Terrain Series is specifically engineered for the sport of Obstacle Racing and has been designed in partnership with the Reebok Spartan Race.Born from the trenches of Spartan Races, the... ]]> 8/20/2014 1:12:00 PM a7d520e3-708d-49bb-8f4c-f064c5ccfade/The “First Ballot” Question Mid – Launching Friday August 15 http://news.reebok.com/global/latest-news/the-first-ballot-question-mid--launching-friday-august-15/s/a7d520e3-708d-49bb-8f4c-f064c5ccfade The “First Ballot” Question Mid – Launching Friday August 15 Paying homage to the anti-gravity icon Allen Iverson, the new ‘First Ballot’ Question Mid is about standing out and stepping up your game.It’s a 90’s legend reinvented to make history all over... ]]> 8/8/2014 1:52:00 PM 1cef4043-2d64-48a7-8dac-977553e13ef2/Reebok CrossFit Nano 4.0 - The Newest Generation And The Official Shoe Of Fitness http://news.reebok.com/global/latest-news/reebok-crossfit-nano-4.0---the-newest-generation-and-the-official-shoe-of-fitness./s/1cef4043-2d64-48a7-8dac-977553e13ef2 Reebok CrossFit Nano 4.0 - The Newest Generation And The Official Shoe Of Fitness Performance, durability and comfort are packed into the latest evolution of the Nano training shoe.DuraCage technology delivers an indestructible yet lightweight upper while RopePro protection... ]]> 8/5/2014 10:45:00 AM 7e7b331e-0ff5-4122-af28-59b105e4d8bd/Reebok Continues Retail Expansion with Latest New York City FitHub http://news.reebok.com/global/latest-news/reebok-continues-retail-expansion-with-latest-new-york-city-fithub/s/7e7b331e-0ff5-4122-af28-59b105e4d8bd Reebok Continues Retail Expansion with Latest New York City FitHub NEW YORK (July 30, 2014) – Global fitness brand Reebok is extending its retail foothold in New York with a new 3,070 square foot FitHub in Union Square, one of the city's busiest intersections.... ]]> 7/30/2014 7:02:00 PM f3d34003-d106-4857-b474-a71d7a9f8b29/Rich Froning Jr. Wins 2014 Reebok CrossFit Games for Fourth Straight Year http://news.reebok.com/global/latest-news/rich-froning-jr.-wins-2014-reebok-crossfit-games-for-fourth-straight-year/s/f3d34003-d106-4857-b474-a71d7a9f8b29 Rich Froning Jr. Wins 2014 Reebok CrossFit Games for Fourth Straight Year Carson, Calif. – July 27, 2014 – After four days of tough competition, Rich Froning Jr. and Camille Leblanc-Bazinet have been crowned the Fittest Man and Woman on Earth™ at the 2014 Reebok... ]]> 7/29/2014 1:32:00 PM 8cc5cb78-1ed1-4761-b678-ab9f15e9c08a/Reebok Increases Prize Purse for CrossFit Games http://news.reebok.com/global/latest-news/reebok-increases-prize-purse-for-crossfit-games/s/8cc5cb78-1ed1-4761-b678-ab9f15e9c08a Reebok Increases Prize Purse for CrossFit Games Global fitness brand Reebok, title sponsor of the CrossFit Games, has announced that it will extend the competition's prize purse each year for the next seven years, beginning with this season's... ]]> 7/24/2014 3:19:00 PM c5740925-4187-4c8d-bf9f-1b3c1d535200/“FITTEST MAN ON EARTH” RICH FRONING SIGNS LANDMARK CONTRACT WITH REEBOK http://news.reebok.com/global/latest-news/fittest-man-on-earth-rich-froning-signs-landmark-contract-with-reebok/s/c5740925-4187-4c8d-bf9f-1b3c1d535200 “FITTEST MAN ON EARTH” RICH FRONING SIGNS LANDMARK CONTRACT WITH REEBOK CANTON, MA – July 22, 2014: Reebok today announced that three-time CrossFit® Games Champion and Fittest Man on Earth™ Rich Froning has signed a long-term contract with the brand, a deal which will... ]]> 7/24/2014 2:37:00 PM 32fdabf5-6b80-4a14-ab32-5222d59acb77/Stash x Reebok Question Mid Reveal Video http://news.reebok.com/global/latest-news/stash-x-reebok-question-mid-reveal-video/s/32fdabf5-6b80-4a14-ab32-5222d59acb77 Stash x Reebok Question Mid Reveal Video Fashion and art have always been inextricably linked in a kaleidoscope of self-expression. Perhaps the greatest intersection of the two is when they work in concert with each other, tearing down... ]]> 7/1/2014 6:30:00 PM 64c56be3-a895-4c96-bf43-c6a981feb2f2/Reebok Announces Partnership with UFC Light Weight Champion, Anthony "ShowTime" Pettis http://news.reebok.com/global/latest-news/reebok-announces-partnership-with-ufc-light-weight-champion-anthony-showtime-pettis/s/64c56be3-a895-4c96-bf43-c6a981feb2f2 Reebok Announces Partnership with UFC Light Weight Champion, Anthony "ShowTime" Pettis Today, global fitness company Reebok announces it has partnered with UFC Light Weight Champion, Anthony “ShowTime” Pettis. The brand is committed to helping some of the fittest athletes in the... ]]> 6/30/2014 7:43:00 PM ae0e3642-11bd-4542-b299-94f3924b119f/Cam'ron Hits the Blacktop in NYC http://news.reebok.com/global/latest-news/camron-hits-the-blacktop-in-nyc/s/ae0e3642-11bd-4542-b299-94f3924b119f Cam'ron Hits the Blacktop in NYC Cam'ron hits the 4th Street Courts to ball in the Reebok Blacktop Retaliate. Take your game outside and check it up with the Blacktop Retaliate, the latest performance basketball model from Reebok... ]]> 6/2/2014 9:19:00 PM d69d0174-cd36-42f0-9711-26ef21526f95/Revolutionizing Studio Fitness: Reebok and Les Mills Introduce ‘The Project: Immersive Fitness’ http://news.reebok.com/global/latest-news/revolutionizing-studio-fitness-reebok-and-les-mills-introduce-the-project-immersive-fitness/s/d69d0174-cd36-42f0-9711-26ef21526f95 Revolutionizing Studio Fitness: Reebok and Les Mills Introduce ‘The Project: Immersive Fitness’ Innovative Workout Concept Marks a New Era for StudioLONDON, MAY 28, 2014: The next level in fitness has arrived. Reebok and Les Mills today revealed The Project: IMMERSIVE FITNESS™, a totally new... ]]> 5/29/2014 8:06:00 PM ac2883d6-4a6c-4201-a1d7-3cbc14d951de/Reebok Blacktop: On-Court Technology, Off-Court Style http://news.reebok.com/global/latest-news/reebok-blacktop-on-court-technology-off-court-style/s/ac2883d6-4a6c-4201-a1d7-3cbc14d951de Reebok Blacktop: On-Court Technology, Off-Court Style Take your game outside and check it up with the Blacktop Retaliate, the latest performance basketball model from Reebok Basketball. Built to meet the demands of athletes without compromising... ]]> 5/20/2014 7:09:00 PM 2b6dd63e-377b-4ed8-ad28-48b707c9c5ec/Reebok Classic Launch The Pump Omni Zone ''Tribute Pack'' For SS14 http://news.reebok.com/global/latest-news/reebok-classic-launch-the-pump-omni-zone-tribute-pack-for-ss14/s/2b6dd63e-377b-4ed8-ad28-48b707c9c5ec Reebok Classic Launch The Pump Omni Zone ''Tribute Pack'' For SS14 The Reebok Pump Omni Zone is ready to storm the courts once again nearly 25 years after its debut. This latest set of colorways channel some instantly noticeable color palettes inspired by some of... ]]> 5/8/2014 12:27:00 PM fc4f05bc-98db-4261-9926-1834f505ce8b/Take Your Passion For Fitness on Luxury Adventure Vacations With Reebok Fitness Vacations by Austin Adventures http://news.reebok.com/global/latest-news/take-your-passion-for-fitness-on-luxury-adventure-vacations-with-reebok-fitness-vacations-by-austin/s/fc4f05bc-98db-4261-9926-1834f505ce8b Take Your Passion For Fitness on Luxury Adventure Vacations With Reebok Fitness Vacations by Austin Adventures Two leading brands in the active lifestyle and fitness worlds are teaming up to offer Reebok Fitness Vacations by Austin Adventures. This partnership sees to offer a series of vacations that... ]]> 4/30/2014 5:39:00 PM 0a2b1cba-2a39-4ede-a8b3-c448b8e4c0e4/The New Reebok Z Walk For The Athletic Minded Fitness Walker. http://news.reebok.com/global/latest-news/the-new-reebok-z-walk-for-the-athletic-minded-fitness-walker/s/0a2b1cba-2a39-4ede-a8b3-c448b8e4c0e4 The New Reebok Z Walk For The Athletic Minded Fitness Walker. The new Z Series technology features a new unique bottom geometry offering a lightweight and natural motion shoe for the active, fitness walker.The Reebok Z Walk offers maximum ground contact and... ]]> 4/28/2014 3:36:00 PM daeb3a7f-cc26-459e-9724-94b94b5c733c/London Fitness Community Helps Bring New Reebok Brand Mark To Life With Spectacular Workout At Marble Arch http://news.reebok.com/global/latest-news/london-fitness-community-helps-bring-new-reebok-brand-mark-to-life-with-spectacular-workout-at-marbl/s/daeb3a7f-cc26-459e-9724-94b94b5c733c London Fitness Community Helps Bring New Reebok Brand Mark To Life With Spectacular Workout At Marble Arch On 22nd April in London, United Kingdom, Global Fitness Brand, Reebok, brought London's fitness communities together at Marble Arch to celebrate its new brand mark – the Reebok Delta symbol.... ]]> 4/25/2014 4:05:00 PM