LATEST NEWS
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Low Lights and High Energy: Reebok Celebrates Studio Fitness in Latest Nano X1 Collection
Boston, MA – April 21, 2021: Today, Reebok debuts the latest iteration to its leading training shoe franchise with the release of the Nano X1 Studio Lights pack. Inspired by the energy of the...
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REEBOK, HASBRO AND BOYS & GIRLS CLUBS BRING ‘CANDY LAND’ TO THE BLACKTOP FOR KIDS IN METRO ATLANTA
Resurfacing by non-profit Project Backboard gives back to communities; Furthers Reebok, Boys & Girls Clubs of America and Hasbro’s shared mission to provide children with access to movement and...
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Cardi B Launches First Apparel Collection in Partnership with Reebok
BOSTON, MA April 12, 2021 – Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially dropping on April 23, will...
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Maison Margiela x Reebok Bring Back Classic Leather Tabi in Bianchetto
BOSTON, MA – April 7, 2021 - Today Maison Margiela and Reebok announce the re-release of the Classic Leather Tabi in bianchetto as part of their ongoing collaboration. Drawing on codes evolved by...
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Iverson’s Reebok “Answer IV” Celebrates 20 Years Since 2000-2001 MVP Season Debut, Dropping April 15
(BOSTON) April 1, 2020 – Today, Reebok has confirmed the official 20th Anniversary bring back of Allen Iverson’s Answer IV OG debuted by the brand and 6-foot guard during his historic 2000-2001...
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Reebok Partners with Consumers to Create Expressive Apparel Collection
Boston, Mass. – April 1, 2021 – Today Reebok launches the latest installation of the Meet You There franchise with an apparel collection designed to help you express yourself: MYT x MEMENTO. The...
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Reebok Delivers Sustainable Performance with New Nano X1 Vegan
Made of 100% Animal-Free Materials, the ‘Official Shoe of Fitness’ Goes Vegan with Latest Offering BOSTON, MA – March 31, 2021: Building off its initial debut from earlier this year, Reebok’s...
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REEBOK´S INNOVATION OF THE PLANT-BASED RUNNING SHOE CONTINUES
The Floatride Energy GROW: high-performance sustainable footwear made withcastor beans, eucalyptus, BLOOM algae and natural rubber. March 31st , 2021 – Reebok releases the new version of its...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
VP, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
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Brendan Melly
Vice President, Product Operations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok