LATEST NEWS
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REEBOK UNVEILS NEW NANO X FRONING COLORWAY
Reebok and Rich Froning Jr. pay tribute to Mayhem Nation in upcoming Nano X Froning limited release BOSTON, Mass. – December 1, 2020 - Building off its sold-out debut from earlier this summer,...
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REEBOK DEBUTS “ALTERNATES” HERITAGE BASKETBALL PACK NODDING RARE UNIFORMS, AVAILABLE BEGINNING NOVEMBER 20
StandUp for Kids partnership alongside pro basketball player “Ty” Young supports homeless youth in recognition of National Homeless Youth Awareness Month (BOSTON) November 18, 2020 –Reebok has...
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The Second Reebok x Tom & Jerry Collection Invites Droopy into the Rivalry
Boston, Mass. – November 12, 2020 – Today Reebok, in partnership with Warner Bros. Consumer Products, unveils its second collaboration with beloved television cartoon series, Tom & Jerry. This...
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Reebok and Kanghyuk Repurpose Airbags for Latest Footwear Collaboration
November 10, 2020 – Boston, MA – After being teased during KANGHYUK’s “COLLECTION 8” preview earlier this year, today Reebok and the South Korean label announce the official release of the Reebok...
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JJ Watt’s New “His & Her” Reebok Collection Celebrates His Wedding Day
Inspired by His Wife and Female Athletes Around the World, JJ Watt Announces First JJ Training Shoe Specifically Designed for a Woman’s Foot as part of Latest JJ IV Release Boston, MA – November...
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Reebok and MISBHV Celebrate the 80s Fitness Era with Sportswear Capsule Collection
Boston, Mass. – October 26, 2020 – Today Reebok is announcing an apparel capsule collection with Polish streetwear brand, MISBHV. The line is a celebration of Reebok’s 80s fitness era and features...
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Ubisoft and Reebok Announce Partnership and Reveal Capsule Collection
ASSASSIN’S CREED® VALHALLA x REEBOK Capsule Collection Infuses Reebok’s Street Style With An Assassin’s Creed Valhalla Inspired Viking Fantasy Boston, Mass. – October 22, 2020 – Today, Ubisoft and...
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Reebok Unveils Line Inspired by Liquid Magma & the Deep Sea for October
Boston, Mass. – October 9 – Today Reebok announces its newest fashion inline collection – Liquify. The collection is inspired by hot and cold liquid and features four of Reebok’s most...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok