LATEST NEWS
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Reebok x Daniel Moon Reveal New Collaboration Inspired by the Power of Color
BOSTON, MASS. / June 18, 2021 – Today, Daniel Moon and Reebok announce and reveal their first collaboration: Major Reebok. The brands’ first collection together is inspired by the power of color...
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Reebok Unveils First Look at New Brand Aesthetic with Video Series Centered on Sports and Community
Vice President of Creative Direction, Kerby Jean-Raymond Enlists Fellow Creative and Designer, Jide Osifeso, to Create the First Manifestation of Reebok’s Refreshed Brand Direction Boston, MA –...
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Alive with Color: Reebok Debuts New Floatride Energy 3 and Nano X1 Colorways
The new performance silhouettes are inspired by human movement Boston, MA – June 15, 2021: Today, Reebok debuts the latest iteration of its award-winning Floatride Energy 3 and Nano X1 franchises...
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Danielle Guizio x Reebok Reveal First Collaboration Inspired by Women Empowerment
BOSTON, MASS. / June 7, 2021 – Today, Danielle Guizio and Reebok announce and reveal their first collaboration: a re-imagined Club C. The namesake womenswear designer and Reebok have teamed up to...
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NERF x Reebok Retro Basketball Collection is for Hoop Dreamers Everywhere, Available June 25
(BOSTON) June 3, 2021 – Today, joining forces for a second time in 2021, Hasbro and Reebok have come together to present NERF x Reebok, a nostalgic basketball collaboration rooted in hoop dreams....
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REEBOK’S UNITED AGAINST RACISM COMMITMENTS: ONE YEAR PROGRESS REPORT
June 2, 2021 - One year ago, Reebok made a commitment to stand united against racism and strengthen our diversity and inclusion efforts. In partnership with adidas, we set out to not only make...
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Reebok and JJ Watt Honor the Legacy of Pat Tillman in Latest JJ IV Offering
The JJ IV Valor Pays Tribute to One of Watt’s Personal Heroes Boston, MA — May 25, 2021: Today, Reebok and JJ Watt unveil the fifth - and arguably, most meaningful - installment to the JJ IV...
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Reebok Confirms 20th Anniversary Revival of Iconic Answer IV “Stepover”, Available June 4
(BOSTON) May 19, 2021 – Today, following the revival of is coveted OG predecessor, Reebok has confirmed the official 20th Anniversary rerelease of Allen Iverson’s Answer IV “Stepover” (G55111,...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
VP, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Kerby Jean-Raymond
VP, Creative Direction
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok