LATEST NEWS
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REEBOK SPLITS FROM THE PACK WITH RELEASE OF SOLE FURY
Brand Assembles Partners, Conor McGregor, Nathalie Emmanuel, Future and Lil Baby, for Bold New Campaign BOSTON, Mass. – November 8, 2018 – Today marks the release date of the Reebok Sole Fury, a...
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REEBOK APPOINTS KELLY HIBLER TO LEAD CLASSICS BUSINESS
INDUSTRY VETERAN BRINGS EXCEPTIONAL CREDENTIALS TO REEBOK’S STYLE-DRIVEN HERITAGE BUSINESS UNIT BOSTON, Mass. – August 16, 2018 – Today, Reebok announced the appointment of Kelly Hibler as General...
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REEBOK RELEASES FIRST ITERATION OF REVOLUTIONARY PLANT-BASED FOOTWEAR
Brand’s first “Cotton + Corn” sneakers will be released August 14 Learn more about the Cotton + Corn program here Boston, Mass. – August 14, 2018 – Today, global fitness brand Reebok launched the...
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REEBOK RELEASES FIRST OF ITS KIND SPORTS BRA FEATURING NEW REACTIVE TECHNOLOGY
Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control BOSTON, Mass. – August 6, 2018 – Reebok made waves in the sports bra industry...
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REEBOK INTRODUCES THE REEBOK BOSTON TRACK CLUB
Former Syracuse Cross Country Coach Chris Fox Named Head Coach, and Former Syracuse All-American Justyn Knight is First Founding Member of New Elite Track Club BOSTON, Mass. – July 23, 2018 –...
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REEBOK CELEBRATES STRONG WOMEN INSPIRING OTHERS TO BE THEIR BEST SELVES
New Campaign Spotlights Women who are Transforming Themselves - and the World Around Them BOSTON, Mass. – July 16, 2018 – Today, global fitness leader Reebok launches a multi-faceted campaign...
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Danai Gurira and Reebok to Empower Women Across the Globe with New Partnership
Boston, Mass. – July 13, 2018 – Today, Reebok announces a new partnership with one of the most powerful paragons of women’s strength, award-winning playwright / actor Danai Gurira. The global...
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REEBOK AND CFDA PARTNER TO SPOTLIGHT AMERICA’S FASHION FUTURE
Union between the two will fulfill collective purpose to nurture tomorrow’s style leaders BOSTON, USA – July 11, 2018: Global fitness and lifestyle brand Reebok today announces its partnership...
BRAND PARTNERS
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Cardi B
Rapper
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Brent Fikowski
CrossFit Athlete
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Patrick Vellner
CrossFit Athlete
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Scott Panchik
CrossFit Athlete
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Tia Clair Toomey
CrossFit Athlete
ABOUT REEBOK
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of adidas, Reebok is the exclusive outfitter of CrossFit and the CrossFit Games; the exclusive authentic global outfitter of UFC; the title sponsor of the Reebok Ragnar Relay series; and exclusive apparel provider for Les Mills.