LATEST NEWS
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Reebok Unveils the Nano X1, the Official Shoe of Fitness
The most versatile, style-driven iteration of the Nano franchise, the Nano X1 unites an elite collective of global fitness partners, ranging from Rich Froning Jr. to Camille Kostek BOSTON, Mass. –...
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“Master Your Own Style” With Reebok x DreamWorks Animation’s Kung Fu Panda Available Globally January 8
(BOSTON) January 6, 2020 – Today, in partnership with DreamWorks Animation and Universal Brand Development, Reebok has officially unveiled its Reebok x Kung Fu Panda full-family footwear and...
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Reebok Brings Back Beloved Black and White Premier Road Modern Colorways
Boston, Mass. – January 5, 2021 – Following the launch of the Premier Road Modern fashion inline model in August of last year, today Reebok announces that two of the most sought-after colorways of...
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INTRODUCING DROP FOUR FROM REEBOK x VICTORIA BECKHAM
Fashion designer Victoria Beckham and fitness and lifestyle brand Reebok have collaborated once again on a new collection of sportswear for the street and the gym, Drop Four. In line with...
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REEBOK UNVEILS NEW NANO X FRONING COLORWAY
Reebok and Rich Froning Jr. pay tribute to Mayhem Nation in upcoming Nano X Froning limited release BOSTON, Mass. – December 1, 2020 - Building off its sold-out debut from earlier this summer,...
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REEBOK DEBUTS “ALTERNATES” HERITAGE BASKETBALL PACK NODDING RARE UNIFORMS, AVAILABLE BEGINNING NOVEMBER 20
StandUp for Kids partnership alongside pro basketball player “Ty” Young supports homeless youth in recognition of National Homeless Youth Awareness Month (BOSTON) November 18, 2020 –Reebok has...
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The Second Reebok x Tom & Jerry Collection Invites Droopy into the Rivalry
Boston, Mass. – November 12, 2020 – Today Reebok, in partnership with Warner Bros. Consumer Products, unveils its second collaboration with beloved television cartoon series, Tom & Jerry. This...
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Reebok and Kanghyuk Repurpose Airbags for Latest Footwear Collaboration
November 10, 2020 – Boston, MA – After being teased during KANGHYUK’s “COLLECTION 8” preview earlier this year, today Reebok and the South Korean label announce the official release of the Reebok...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok