LATEST NEWS
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Adsum and Reebok Reimagine the Iconic Club C Revenge Plus
Today Adsum and Reebok reveal that they have once again come together to reimagine one of Reebok’s most iconic shoe styles, the Club C Revenge Plus. The original Club Champion (Club C) was born in...
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Maison Margiela and Reebok Announce Official Partnership
The anticipated debut collaboration between the pioneer Sportswear Brand and the French Haute Couture House is available worldwide starting September 23 September 14, 2020 – Boston, MA – Today,...
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Reebok Zig Kinetica Edge
Find Your Edge on and off the Trail with Energy Amplified Reebok has expanded its Zig Kinetica collection with the debut of the Zig Kinetica Edge. This reimagined version of Reebok’s Zig Kinetica...
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‘80s Legends Reebok and Warner Bros. Consumer Product Announce New Collection Inspired by DC’s Wonder Woman™ 1984
Boston, Mass. – August 21, 2020 – Today, Reebok announces the Reebok x WONDER WOMAN™ 1984 collection in partnership with Warner Bros. Consumer Products and DC. The footwear and apparel collection...
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Reebok Announces Partnership with A$AP Nast Following “Write Your Legacy” Campaign
Boston, Mass. – August 18, 2020 – Today Reebok unveils its latest partnership with rapper and style icon A$AP Nast off the heels of his recently released track “Designer Boi.” This announcement is...
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Reebok Celebrates 25th Anniversary of Question Mid OG Red Toe with ‘Beyond Question’ Magazine Profiling Iverson’s Legacy and First Signature Sneaker
25 th Anniversary brings back original limited-run suede-toe design from ’96; Magazine features exclusive content, insights and interviews with Allen Iverson, Eric Emanuel, Todd Krinsky, Quil...
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Reebok and The Great Khalid Foundation provide young aspiring artists an opportunity to be mentored by Khalid
In honor of the brand’s newest sillhoute: the Classic Leather Legacy Boston, Mass. – August 4, 2020 – In tandem with the launch of the Classic Leather Legacy, today Reebok announces the “Write...
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Reebok Debuts ‘First Pitch’ Digital Platform Where Consumers Determine Sneaker Production
On Friday, July 31, Reebok officially announced First Pitch , a waste-minimizing digital platform enabling consumers to collectively determine whether or not a sneaker enters production. Helping...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok