Reebok and Iconic Ballroom House of Ninja Show Fierceness Isn’t Born. It’s Made. to Celebrate Pride 2021
BOSTON, MASS. / May 15, 2021— Today, Reebok releases their 2021 Pride campaign film, “Fierceness Isn’t Born. It’s Made.” starring Iconic Ballroom House of Ninja in tandem with the launch of this year’s All Types of Love Pride collection. The collection was designed by Reebok’s LGBTQIA+ employee community, Colorful Soles, who partnered with House of Ninja to amplify the collection through their own legendary ballroom perspective and history.
With this year’s collection, Colorful Soles wanted to pay homage to ballroom culture and what it has brought to not only the LGBTQIA+ community, but humanity on a global scale. The culture has inspired so many trends of colloquialisms, fashion, art, music, and most importantly advocacy, which is why Willi Ninja created House of Ninja in the 1980’s to be a safe-house for members of the LGBTQIA+ community.
In the campaign film, House of Ninja’s Archie Burnett, Javier Madrid, Aisha Murray, and Elizabeth Rivera illustrate the craft of movement that makes up ballroom culture which continues to be a safe haven for many of the LGBTQIA+ community. “It is easy to walk on the dark side, you have to fight for the light. And that takes work. Fierceness isn’t born, it’s made,” said Archie Burnett.
This unisex sized collection includes Pride flag inspired design details as well as a Progress Pride Flag product tag. Each of the shoes in the range includes the All Types of Love manifesto on the tongue or sock liner. The footwear collection features: Classic Leather ($85), Club-C ($85), InstaPump Fury OG ($170), Zig Kinetica II ($120), Nano X1 ($130), and Floatride Energy 3.0 ($100). The Pride flag inspired apparel collection includes: Oversized Tee with reactive UV color changing ink ($35), Crop workout Tank ($35), Bike shorts ($40), and Hoodie ($55) all featuring the Progress Pride Flag and All Types of Love manifesto on the product label.
As part of its ongoing mission to create an inclusive community of acceptance, Reebok continues to support the LGBTQIA+ community both internally and externally and recognizes that it must start with the youth. So, in addition to a full unisex adult size range, this year’s collection also includes unisex kids Pride Classic Leather for two size ranges: Children ($55) and Infant ($40)!
And, to honor, uplift, and affirm the TGNCI community, Reebok is donating $75,000 to the Sylvia Rivera Law Project, an organization working to guarantee that all people are free to self-determine their gender identity and expression, regardless of income or race, and without facing harassment, discrimination, or violence.
The full collection is now available to purchase on Reebok.com.
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Olivia ConnorsGlobal Corporate CommunicationsUnited StatesOlivia.Connors@reebok.com603-318-5430