Reebok and MISBHV Celebrate the 80s Fitness Era with Sportswear Capsule Collection
Boston, Mass. – October 26, 2020 – Today Reebok is announcing an apparel capsule collection with Polish streetwear brand, MISBHV. The line is a celebration of Reebok’s 80s fitness era and features a range of 80s themed sportswear. Paired with the collection is a three-minute long music and video documentary film hybrid that is a celebration of body, modern femininity and empowerment as well as a commentary on the current Eastern European socio-political climate.
Directed by Natalia Dołgowska and edited by Oscar-nominated Przemysław Chruścielewski, the project brings together a unique, pan-European cast of community leaders and celebrates ideas of individual freedoms expressed in primal honesty of dance under gentle guidance of renowned Polish movement director and choreographer Pat Bogusławski. Featured in the film are a number of well-known European dancers as well as Ines Rau, French model and author, and the first openly transgender Playboy playmate, and Raya Martigny, Mauritian model, performer and activist.
Products in the collection include the MISBHV Bra Top ($80), MISBHV Cropped Planet Tee ($90) and MISBHV Bike Shorts ($110). The bra top and bike shorts come in three colorways – Black, Cool Shadow and Puzzled Purple – and the tee comes in two colorways – Black and White.
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Julia Pasquale MonkAssociate PR ManagerUnited StatesJulia.Monk@reebok.com(857) 262-2425