Reebok Drops a Special Edition Ghost Smasher to Celebrate the Home Entertainment Release of Ghostbusters: Afterlife
(BOSTON) March 8, 2022 – In celebration of the digital debut on January 4th and 4K Ultra HD™, Blu-ray™ and DVD debut of Ghostbusters: Afterlife on February 1st, Reebok, in collaboration with Sony Pictures Consumer Products, announces the release of a special edition Ghost Smasher (Ectoplasm). This launch follows two Reebok x Ghostbusters collections, the first of which was unveiled in late 2020 and the second of which dropped in late 2021.
In parallel with the discoveries made in Ghostbusters: Afterlife, Reebok and Sony Pictures Consumer Products uncovered a variant to the original Ghost Smasher, which was part of the first 2020 collection. The “Ectoplasm” version (GX1648) of the Ghost Smasher features a glow in the dark iteration of the detachable proton pack, glow in the dark tongue detailing and a more distressed treatment on the upper. Similarly to the first Ghost Smasher, named after the film’s original title before it was officially released as Ghostbusters, the Ghost Smasher (Ectoplasm) reflects a 1980s lab design look.
The new iteration of the Ghost Smasher will ship in repurposed OG Pump packaging from the ‘80s, as did the first version of the silhouette. On the box “Less talk... ...more busting” is written over the classic Reebok logo while “This is how it ends” nods to the ominous Ghostbusters theme.
About Sony Pictures Consumer Products
Sony Pictures Consumer Products (SPCP) is the licensing and merchandising division of Sony Pictures’ Motion Picture Group and Sony Pictures Television for Sony Pictures Entertainment (SPE), a subsidiary of Tokyo-based Sony Group Corporation. SPE's global operations encompass motion picture production, acquisition, and distribution; television production, acquisition, and distribution; television networks; digital content creation and distribution; operation of studio facilities; and development of new entertainment products, services and technologies. Sony Pictures Television operates dozens of wholly-owned or joint-venture production companies around the world. SPE’s Motion Picture Group production organizations include Columbia Pictures, Screen Gems, TriStar Pictures, 3000 Pictures, Sony Pictures Animation, Stage 6 Films, AFFIRM Films, Sony Pictures International Productions, and Sony Pictures Classics. For additional information, visit http://www.sonypictures.com/corp/divisions.html
Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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