REEBOK´S INNOVATION OF THE PLANT-BASED RUNNING SHOE CONTINUES
The Floatride Energy GROW: high-performance sustainable footwear made withcastor beans, eucalyptus, BLOOM algae and natural rubber.
March 31st , 2021 – Reebok releases the new version of its innovation in running footwear: Floatride Energy GROW, the plant-based running shoe for high-performance. It combines the award-winning Forever Floatride Energy model with the commitment and responsibility to protect the environment and strive to create a fitter planet.
Floatride Energy GROW is an industry leading shoe within Reebok´s [REE]GROW category which guarantees at least 50% of the used materials are plant-based. To keep the high-performance standards of the best-in-class running shoe, each component was researched and tested to deliver this innovative product. Key features include:
- Full performance running feel expected from the Forever Floatride Energy 3 model
- Castor bean midsole delivers responsive and lightweight cushioning
- Comfort flared heel collar and natural rubber outsole is durable and flexible
- BLOOM algae sockliner is molded for increased support and cushioning
- Eucalyptus upper is durable and breathable
- Total weight of 8.1 oz/230g women; 9.7 oz/275g men
"Running in the Reebok Floatride Energy GROW has been an eye-opener in seeing what's possible when you switch from traditional materials to plant-based,” said Joel Charley, COO Midnight Runners UK. “As far as I can tell, there is no sacrifice in performance, and certainly not in style. This no-compromise, sustainable approach is wonderful to experience as Reebok takes steps (no pun intended) towards doing their part for the future of our planet."
The World Earth Day is coming up on April 22nd and everyone has the power to inspire positive change. Reebok believes “what we´re made of matters” and adapts this to its products without sacrificing performance.
Reebok is focusing sustainability efforts under two pillars: [REE]GROW, which focuses on the creation of products from natural materials; and [REE]CYCLED, which focuses on creating products using recycled or repurposed materials. Reebok is committed to reducing virgin polyester from its material mix and eliminating it altogether by 2024. Find all information about Reebok´s sustainability mission and goals on the new platform: www.reebok.com/sustainability
The Floatride Energy GROW will be available April 15th for $120 on reebok.com
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KELLY CORINNASr. Manager Brand Comms & PR/SocialGermanyCorinna.Kelly@reebok.com+49 151 10900986
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