• 04-FEB-2019

Reebok x Gigi Hadid Capsule Launch

Gigi Hadid Launch
February 4, 2019 – Reebok and long-standing brand partner, Gigi Hadid, are taking their unstoppable partnership to new heights! On the heels of their capsule collection released in 2018, the two are proud to unveil the full Reebok x Gigi Hadid clothing collection, now officially available on Reebok.com.
 
An exploration of the past and present, this collection combines Reebok’s authentic heritage with Gigi’s unique background in both fashion and sport. As a former volleyball player and equestrian, sports are near and dear to Hadid’s heart. Featuring bold stripes, color-blocked patterns and 90s-inspired designs, Gigi made sure to have her love of volleyball come through in each element of the collection.
 
To celebrate the launch of her collection, Gigi hosted an intimate volleyball and design workshop at the DREAM Charter School in East Harlem. Joining Gigi onsite were her very own volleyball coaches and teammates from high school, as well as the current DREAM student volleyball team and coaches. Guests were treated to a hands-on volleyball lesson, as well as an educational workshop with Reebok designers who helped create the one-of-a-kind collection with Gigi at Reebok HQ in Boston.

CONTACTS

  • Dan Sarro
    Reebok - GLOBAL
    United States
    +1 781 401 4443
  • Media Contact
    M&C Saatchi Sport & Entertainment
    United States
    -