LATEST NEWS
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Reebok and Kanghyuk Repurpose Car Airbags for Latest Classic Leather
Boston, MASS. / AUGUST 3, 2021 – After being teased during Kanghyuk’s COLLECTION 10 preview earlier this year, today Reebok and the South Korean label announce the official release of the Reebok x...
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Reebok Athletes and Inaugural Bonus Program Make Big Impact in Madison
Reebok’s Rich Froning Jr. and Mayhem Freedom Continue Reign in Team’s Division, while Pat Vellner, Brent Fikowski and Annie Thorisdottir Make Heroic Returns to the Podium Boston, Mass. – August 2,...
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The Beloved Reebok Beatnik “Cordura Pack” Returns
Boston, MA – August 2, 2021 – Today Reebok re-releases the Reebok Beatnik “Cordura Pack” following its original debut in July 2020. Paired with this re-released pack is campaign imagery that was...
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Reebok’s “Courting Greatness” AR Tool, Campaign Empowers Players to Create Basketball Courts Anywhere
Local artist installations offer creative inspiration, tipped off in NYC by New York Sunshine for Question Mid “Iverson Four” (BOSTON) July 29, 2021 -- Today, Reebok officially launches “Courting...
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Reebok Brings Back Iconic AZ II as Part of Reebok Reserve Collection
BOSTON, MA / July 28, 2021 – Reebok reveals one of its first silhouettes of the Reebok Reserve, a collection inspired by the Reebok Archive. This Reebok Reserve launch includes the re-release of...
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Reebok x Bodega Announce Newest Collaboration featuring a Club C Legacy Refresh
BOSTON, MASS. / JULY 26, 2021 – Today, Reebok and Bodega reveal their latest product collaboration: a refresh of Reebok’s Club C Legacy and Club C 85 silhouettes. The streetwear boutique and...
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REEBOK ANNOUNCES BONUS PROGRAM FOR ATHLETES COMPETING IN MADISON
As part of its continued commitment to the fitness community, Reebok is unveiling a new bonus program for athletes competing in Madison, WI later this month that will help further increase payout...
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Reebok’s Latest Beatnik Is Modeled Off Quilted Parkas
Boston, MA – July 21, 2021 – Following the debut of the “Natural Dye” Beatnik earlier this month, today Reebok officially announces the “Quilted Canvas” Beatnik pack. This pack draws inspiration...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
VP, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Kerby Jean-Raymond
VP, Creative Direction
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok