LATEST NEWS
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Shaquille O’Neal x Damian Lillard: Hip Hop and Hoops Collide in Epic Reebok x adidas “Damenosis” Collaboration, October 19
(BOSTON) October,2021-Today, Reebok and adidas have confirmed the official release of their highly anticipated “Damenosis” collaboration, bringing together the worlds of hip hop and basketball...
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Reebok Builds Upon Refreshed Brand Direction with Debut of “RADICALM”
Reebok Showcases its FW21 Women’s Collection with anUnexpected Narrative in New Film Release Boston, MA – October 19, 2021 – Following the debut of Reebok’s new brand direction revealed earlier...
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Reebok x PaperBoy Paris x BEAMS Join Forces for Club C Legacy Refresh
BOSTON, MASS. / OCTOBER 19, 2021 – Today, Reebok, PaperBoy Paris and BEAMS announce their first collective collaboration to reimagine the Club C Legacy and Club C 85. Reebok teamed up with the...
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Reebok Releases Its Spookiest Training Shoe Yet: The Nano X1 Halloween Pack
The ‘Official Shoe of Fitness’ Is Now The ‘Official Shoe of Spooky Season’ Boston, MA – October 13th, 2021: Today, Reebok debuts the latest iteration of its award-winning Nano X1 franchise with...
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Reebok Introduces THERMOWARM+GRAPHENE Apparel Collection
Featuring Technology Using the Most Heat Conductive Material on Earth: Graphene Boston, Mass. – October 13, 2021: Today Reebok announces the launch of the THERMOWARM+GRAPHENE apparel collection,...
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Reebok Unveils Keith Haring Collection
BOSTON, MASS. / OCTOBER 12, 2021 – Today, Reebok announces the Keith Haring Collection, bringing to life the art of Keith Haring through five different sneakers across the Classic Leather, Classic...
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Reebok’s PrimaLoft Beatnik Is the Warmest & Most Comfortable Version Yet
Boston, MA – October 8, 2021 – Today Reebok officially announces the fifth and final Beatnik launch of the FW21 season – the Beatnik “PrimaLoft Pack.” As with previous drops, the PrimaLoft Pack...
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Reebok Introduces First-Ever UNLOCKED Week with Exclusive Drops for Loyal Fans
Members of brand’s loyalty program will receive access to live Q&A featuring world’s best athletes, signature collaborations, and exclusive sneaker drops (New York) October 7, 2021 - Today, Reebok...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
VP, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Kerby Jean-Raymond
VP, Creative Direction
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
ABOUT REEBOK
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/.
Discover Reebok at the following locations: https://www.instagram.com/reebok; http://twitter.com/reebok; and http://youtube.com/reebok