LATEST NEWS
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Reebok and Jelly Belly Deliver Some Serious Eye Candy with a Line of Bold Sneakers
(BOSTON) September 16, 2021 – Today Reebok and renowned candy company, Jelly Belly, unveil a sweet surprise – the Reebok x Jelly Belly footwear collection. Featuring silhouettes for both adults...
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Reebok x Très Rasché Drop Second Club C Collaboration
BOSTON, MASS. / SEPTEMBER 13, 2021 – Today, Reebok and nonbinary fashion label Très Rasché announce their newest drop: the Reebok x Très Rasché Club C Legacy Anahata Heart Chakra, available...
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Reebok Debuts National Geographic Collection Inspired by the Natural World
Brought to life through Explorers, Dr. Rae Wynn-Grant and Matthieu Paley, the Reebok andNational Geographic Collection Encourages Wearers to Take Their Explorations Further Boston, MA – September...
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Reebok’s “Outdoors” Beatnik Collection Continues to Pull Material Details from Classic Outerwear
BOSTON, MA – September 1, 2021 – Today Reebok officially announces the launch of the “Outdoors” Beatnik line which is comprised of three distinct colorways. This is the fourth Beatnik collection...
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Reebok vs. Prince Announce New Collaboration
A tennis-inspired footwear and apparel collection BOSTON, MASS. – August 30, 2021 – Today, Reebok vs. Prince debut a new footwear and apparel collaboration inspired by the tennis court and the...
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Cardi B x Reebok Introduce Second Apparel Collection
Latest Capsule, ‘Let Me Be… In My World’ Inspired by Cardi’s Hometown of NYC BOSTON, MA – AUGUST 20, 2021 – Following the mass success of her first apparel collection, Reebok and Cardi B are...
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Reebok Reveals New Classic Leather Legacy AZ Silhouette
BOSTON, MASS. / August 18, 2021 – Today, Reebok unveils the new Classic Leather Legacy AZ, a silhouette inspired by the archival AZTEC II. The Classic Leather Legacy AZ is a re-imagined take on...
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The New Collaboration from Reebok and Rothco is the Ultimate Blend of Performance and Style
(BOSTON) AUGUST 16, 2021 –Today Reebok announces a collaboration with tactical and outdoor clothing brand, Rothco. This limited collection reimagines one of Reebok’s most iconic fitness...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
VP, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Kerby Jean-Raymond
VP, Creative Direction
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok