LATEST NEWS
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Reebok’s “Pump Omni Zone II” Returns From Flight 30 Years After Dee Brown’s Iconic “No-Look” Dunk
(BOSTON) February 18, 2021 – Today, Reebok has confirmed the official rerelease of its Pump Omni Zone II basketball sneaker notably adorned in ’91 by rookie high-flyer Dee Brown as he soared to a...
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The New DailyFit Is Reebok’s Most Comfortable and Supportive Walking Shoe Yet
Boston, Mass. –February 11, 2021 – Today Reebok unveils its newest walking shoe: DailyFit. DailyFit was designed to meet women’s increasingly active lifestyles and further Reebok’s mission of...
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REEBOK RELAUNCHES REEBOK HUMAN RIGHTS AWARD PROGRAM TO HONOR YOUNG ACTIVISTS
Alabama State University and the ACLU partner with Reebok for return of celebrated program, which ran from 1988-2007 BOSTON, MA, February 8, 2021 – Reebok today announced the return of its...
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Reebok Releases First-Ever Kids Collaboration with Peppa Pig
Boston, Mass. – February 8, 2021 – Today Reebok unveils its first Reebok x Peppa Pig kids-only collection in partnership with Hasbro. This bold, bright capsule collection was inspired by Peppa’s...
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Spicy Meets Icy in Reebok x Hot Ones’ Epic Second Course, Serving February 18
(BOSTON) February 4, 2021 - On the heels of their acclaimed introductory collaboration in fall 2020, Reebok and Complex Networks’ hit First We Feast series Hot Ones have served up a second helping...
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Reebok’s Latest Unapologetically You Apparel Collection Celebrates Self-Expression
Boston, Mass. – February 1, 2020 – Today Reebok unveils its newest Unapologetically You women’s apparel collection. This second installment of Unapologetically You features both performance and...
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Reebok x STORY mfg. Team Up for Outdoor-Inspired Collaboration
BOSTON (MA) – January 28, 2021 – Today Reebok and apparel brand STORY mfg. announce they have collaborated to reimagine the Club C and Beatnik through an outdoor lens. This marks the first sneaker...
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Reebok introduces the Floatride Energy 3 Reflective Performance running shoe
The Forever Floatride Energy 3 is a premium running product with a 360-degree reflection January 26, 2021 – Reebok today unveils a reflective version of the FOREVER FLOATRIDE ENERGY 3 - a key...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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J.J. Watt
J.J. Watt
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Victoria Beckham
Victoria Beckham
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Tom Burrow
Vice President, Digital Brand Commerce
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Caroline Machen
VP, Global Marketing
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Brendan Melly
Vice President, Product Operations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok