LATEST NEWS
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REEBOK BREAKS GROUND ON ITS FIRST-EVER PLANT-BASED PERFORMANCE RUNNING SHOE
REEBOK BREAK S GROUND ON ITS FIRST-EVER PLANT-BASED PERFORMANCE RUNNING SHOE The Forever Float r ide GROW is m ade with Castor Beans, Algae, Eucalyptus Trees and Natural Rubber December 3 , 2019...
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REEBOK UNIFIES UNDER ONE LOGO, ONE WORDMARK
The new Vector logo and wordmark reflect the intersection of fitness and fashion November 6, 2019 (BOSTON, MA) – Today, Reebok announced that beginning in 2020, it will unify under one brand logo...
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REEBOK AND ADIDAS TAP ICONIC INSTAPUMP FURY AND ADIDAS’ REVOLUTIONARY BOOST™ TECHNOLOGY TO FORM THE ALL-NEW INSTAPUMP FURY BOOST™
BOSTON, Mass. - September 26, 2019 - In a groundbreaking celebration of innovation, Reebok and adidas have combined the audacious futurism of the Instapump with the breakthrough performance power...
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Reebok x Chromat: Chromat Spotlights Reebok’s New “Energy Return” Sole at New York Fashion Week
First Seen on the Runways of Paris Fashion Week, Chromat is the Latest Label to Put its Spin on Reebok’s Provocative New Silhouette Coming out of New York Fashion Week’s SS20 presentations,...
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Reebok to Release Drop 2 of FW19 Reebok x Victoria Beckham Collection
New Seasonal Styles and Colorways of Reebok x Victoria Beckham FW19 Collection Dropping September 6 th Boston, MA – September 5, 2019 – Today, global fitness and lifestyle brand Reebok unveils the...
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REEBOK DROPS LIMITED EDITION CLUB C THROUGH FIRST-OF-ITS-KIND SKILL VIA AMAZON AND GOOGLE HOME
Brand’s award-winning Sport The Unexpected campaign levels up with unconventional sneaker drop Enable the Reebok Shoe Drop Skill for the chance to win “Crystal Coated” Club C inspired by Reebok’s...
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Reebok x Victoria Beckham Unveil FW19 Collection
Beckham’s Newest Collaboration with Reebok is Inspired by her Daily No-Compromise Workout Boston, MA – July 24, 2019 – Today, global fitness and lifestyle brand Reebok launches the second...
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Cardi B and her showstopping Nails star in new Reebok campaign
The next chapter in the brand’s award-winning “Sport The Unexpected” story brings together Cardi’s iconic nail art and the classic Club C sneaker BOSTON, Mass. – July 16, 2019 – Reebok’s “Sport...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Conor McGregor
Conor McGregor
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Danai Gurira
Danai Gurira
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Future
Future
EXECUTIVE BIOS
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Chris Froio
Vice President, General Manager Reebok America
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Karen Reuther
Global Creative Director, Reebok
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Lenka Patten
Vice President, HR, Reebok
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Matthew B. Blonder
Vice President, Global Digital, Reebok
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Matt O'Toole
President, Reebok Brand
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok