LATEST NEWS
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REEBOK TO RELEASE THE NANO X FRONING
REEBOK AND FITNESS ICON, RICH FRONING TEAM UP TO CREATE THE ULTIMATE TRAINING SHOE BOSTON, Mass. – July 14, 2020 – Today, Reebok unveils the newest addition to its iconic training shoe franchise...
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Reebok Launches Collection Inspired by The Fitness Community
BOSTON, Mass. – July 1 , 2020 – Today Reebok debuts United By Fitness – a range of products designed specifically for the fitness community to help them reach the pinnacle of performance. Each...
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Reebok and Charli Cohen Explore the Intersection of Technology and Humanity in Latest Collaboration
Technology can’t emulate what makes us human, but that doesn’t mean that humanity can’t be upgraded by technology. Today Reebok unveils its latest collaboration with Charli Cohen that explores the...
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A Legend Reborn: Reebok Turns The Clocks Back to ’95 With Montrezl Harrell for the 25th Anniversary of Kamikaze II, Dropping June 25
Today, Reebok , alongside rising basketball star Montrezl Harrell (aka Trezz), reintroduces Shawn Kemp’s historic signature shoe from 1995, Kamikaze II , in a premium 25th Anniversary OG execution...
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Be Unapologetically You with Reebok’s Latest Collection
BOSTON, Mass. – June 22 , 2020 – Today Reebok unveils Unapologetically You – a collection celebrating independent women and female pioneers who are redefining femininity. The ten-piece line has a...
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Reebok Shares Official Details For Question Low “Summer” Dropping June 18th
Today, Reebok officially debuts its Question Low “Summer” Pack , featuring two new seasonal executions of Allen Iverson’s iconic retro basketball sneaker. On the heels of the first reissue this...
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REEBOK AND BA&SH UNVEIL NEW PAS DE DEUX COLLECTION ROOTED IN DANCE
The brands’ first collaboration combines sports engineering with contemporary elegance Boston, MA – June 1, 2020: Today, Reebok has announced a partnership with luxury womenswear brand ba&sh on an...
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Reebok Celebrates LGBTQ+ Community Pride with “All Types of Love” Collection and “Proud Notes” Campaign
“ Proud Notes" film highlights the love and lives of LGBTQ+ activists, while product collection encourages self-expression through a wide range of footwear, apparel, and accessories (BOSTON) MAY...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Conor McGregor
Conor McGregor
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Nathalie Emmanuel
Nathalie Emmanuel
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Matthew B. Blonder
Vice President, Marketing & Digital Brand Commerce, Reebok
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok