LATEST NEWS
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REEBOK UNEARTHS FINAL ALIEN DAY COLLABORATION WITH U.S.C.M BUG STOMPER, INSPIRED BY 1986 FILM
Boston, MA – April 17, 2020 – Inspired by Aliens (1986), the second film in the cult-classic franchise by 20 th Century Studios, Reebok is releasing an all-new Alien Stomper just in time for Alien...
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REEBOK INTRODUCES ITS MOST VERSATILE TRAINER YET: THE NANO X
The Tenth Iteration of the Reebok Nano Delivers Peak Performance for the Evolving Fitness Community BOSTON, Mass. – April 14, 2020 – Reebok is celebrating the 10 th anniversary of its iconic...
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MOUNTAIN RESEARCH Tears Down REEBOK’s DMX Trail Shadow
As Subject of Next Backcountry Study BOSTON – April 10, 2020 – Today, Reebok and Japanese fashion label Mountain Research debut their first collaboration, resulting in a stripped-down...
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Reebok Debuts Question Mid “Respect My Shine” Nodding Allen Iverson and Enabling Wearers to Earn Their Shine
Reebok has officially unveiled its all-new Reebok Question Mid “Respect My Shine” , available on Reebok.com beginning Friday, April 10 th . While Allen Iverson’s style was prevalent throughout his...
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REEBOK ENCOURAGES YOU TO GIVE YOURSELF #PERMISSIONTOPAUSE
BOSTON, Mass. – April 6, 2020 – The world and everything around us is uncertain, overwhelming—even scary. It is more important now than ever before to remind ourselves to pause, step away from our...
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Reebok Continues to Revolutionize Women’s Gear With New PureMove+ Bra and Tight
Boston, Mass. – April 1, 2020 – Following the debut of the award-winning PureMove Bra in 2018, Reebok is continuing its innovation in the tech space even further in 2020 with the launch of the...
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Reebok Expands Their Transformative Zig Kinetica Silhouette to Reflect Worlds Unknown
Boston, Mass. – April 1 , 2020 : Today, Reebok brings fresh women’s styles to its groundbreaking Zig Kinetica line. The latest Zig Kinetica, deemed the “Space Unknown” collection, takes...
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Mita Sneakers Continues Its Legacy With Reebok for all-new Zig Kinetica
Boston, Mass. – March 30, 2020 : Today, Reebok and Mita Sneakers, announce the release of the Mita x Reebok Zig Kinetica, the latest disruptive design collaboration from Reebok for the...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Conor McGregor
Conor McGregor
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Nathalie Emmanuel
Nathalie Emmanuel
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Matthew B. Blonder
Vice President, Marketing & Digital Brand Commerce, Reebok
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok