LATEST NEWS
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REEBOK DOES THE 'UNEXPECTED' WITH NEW GLOBAL CAMPAIGN
BOSTON, Mass. – March 11, 2019 – Today, Reebok launches ‘ Sport the Unexpected,’ a bold and irreverent campaign celebrating those who defy convention and challenge the status quo – those who are...
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Cardi B vs. The 90s
February 25, 2019 – Reebok Classic and Cardi B bring it back to the ‘90s with an all new video, celebrating the iconic decade that brought us Queen Cardi herself. Repping the all-new burnt orange...
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Future vs. Hndrxx
February 25, 2019 – Reebok Classic brings you a double dose of rap royalty with the launch of an all new video fronted by Future and his alter ego, Hndrxx. Known as distinct individual personas,...
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‘Alter the Icons’ Encourages You to Write Your Own Version of Sneaker History
February 19, 2019 – “Pay homage, look at the old stuff. Then put your twist on it.” — Rejjie Snow Remixing the past in order to imagine bold new possibilities for the future, Reebok Classic’s...
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Reebok x Gigi Hadid Capsule Launch
February 4, 2019 – Reebok and long-standing brand partner, Gigi Hadid , are taking their unstoppable partnership to new heights! On the heels of their capsule collection released in 2018, the two...
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UNITING FASHION AND PERFORMANCE, REEBOK & VICTORIA BECKHAM LAUNCH INAUGURAL COLLECTION FOR SPRING 19
January 22, 2019 – Global fitness and lifestyle brand Reebok launches the debut collection from its pivotal partnership with fashion powerhouse Victoria Beckham. The Reebok x Victoria Beckham...
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REEBOK’S PUREMOVE BRA IS THE MOST AWARDED SPORTS BRA OF 2018
Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology; Honored by TIME, Popular Science and more Available now in new colorways for SS19 on Reebok.com...
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REEBOK SPLITS FROM THE PACK WITH RELEASE OF SOLE FURY
Brand Assembles Partners, Conor McGregor, Nathalie Emmanuel, Future and Lil Baby, for Bold New Campaign BOSTON, Mass. – November 8, 2018 – Today marks the release date of the Reebok Sole Fury, a...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Conor McGregor
Conor McGregor
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Danai Gurira
Danai Gurira
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Future
Future
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Gal Gadot
Gal Gadot
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok