LATEST NEWS
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REEBOK AND BA&SH UNVEIL NEW PAS DE DEUX COLLECTION ROOTED IN DANCE
The brands’ first collaboration combines sports engineering with contemporary elegance Boston, MA – June 1, 2020: Today, Reebok has announced a partnership with luxury womenswear brand ba&sh on an...
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Reebok Celebrates LGBTQ+ Community Pride with “All Types of Love” Collection and “Proud Notes” Campaign
“ Proud Notes" film highlights the love and lives of LGBTQ+ activists, while product collection encourages self-expression through a wide range of footwear, apparel, and accessories (BOSTON) MAY...
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The Reebok x Chromat Zig Kinetica Explores Space, Gender and Identity In Latest Campaign
Today Reebok is releasing its latest collaboration with Chromat after first debuting during Chromat’s SS20 presentation at New York Fashion Week: the Reebok x Chromat Zig Kinetica . Drawing...
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REEBOK CELEBRATES TIMELESS VERSATILITY OF CLUB C WITH 35th ANNIVERSARY COLOR PACK, EXCLUSIVELY FOR EVERYONE
BOSTON – MAY 11, 2020 – Today, Reebok reveals the next instalment of its year-long Club C 35th anniversary celebration with the Club C 35th Anniversary Color Pack , available on Reebok.com and...
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BOKS and Special Olympics Announce Partnership to Enhance Physical Activity for Children of All Abilities
BOKS deepens its commitment to inclusive movement for children and communities across the globe by enriching its curriculum with help from Special Olympics BOSTON, MA, May 7, 2020 – BOKS, an...
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REEBOK X KOHEI OKITA DROP SECOND INSTALLATION OF 2020 ‘REEBOK EIGHTYONE’ COLLECTION
VAINYL ARCHIVE designer brings distinctive color pallet to Reebok archive through Instapump Fury and unisex apparel range BOSTON, MASS. – May 4, 2020 — Today, in collaboration with Japanese...
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Reebok Reissues Question Low “Oatmeal” For First Time Since 1999 Debut
For the first time since its 1999 debut, Reebok is officially reissuing the Question Low “Oatmeal” ($120), paying homage to Allen Iverson’s everlasting impact on the sport of basketball and its...
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Reebok x Victoria Beckham’s Latest Release is a Nod to Retro Basketball
BOSTON, MA - May 1, 2020 - Today, Reebok and Victoria Beckham announce the newest release in their latest collection– the VB Dual Court Mid II . Inspired by retro '80s and '90s basketball styles,...
BRAND PARTNERS
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Allen Iverson
Allen Iverson
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Cardi B
Cardi B
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Conor McGregor
Conor McGregor
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J.J. Watt
J.J. Watt
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Khalid
Khalid
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Nathalie Emmanuel
Nathalie Emmanuel
EXECUTIVE BIOS
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Matt O'Toole
President, Reebok Brand
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Matthew B. Blonder
Vice President, Marketing & Digital Brand Commerce, Reebok
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Chris Froio
Senior Vice President, GM, North America, Reebok
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Todd Krinsky
Senior Vice President, GM, Product, Reebok
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Brendan Melly
Vice President, Product Operations, Reebok
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Kristen Moss
Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
ABOUT REEBOK
Reebok International Ltd., headquartered in Canton, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming which enable movement and is committed to accompanying people on their journey to fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s training, running, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. A subsidiary of the adidas Group, Reebok operates under the multiple divisions of the Reebok brand, Reebok-CCM Hockey and the Sports Licensed Division. Reebok is the exclusive outfitter of CrossFit and the CrossFit Games, the official title sponsor of the Reebok Spartan Race; the exclusive authentic global outfitter of UFC, and exclusive apparel provider for Les Mills. For more information, visit Reebok at www.reebok.com or, for the latest news at http://news.reebok.com/. Or, discover Reebok at the following locations: http://facebook.com/reebok http://twitter.com/reebok; and http://youtube.com/reebok