Senior Director, Global Corporate Communications and Brand Public Relations, Reebok
As Senior Director, Global Corporate Communications and Brand Public Relations, Kristen is responsible for leading Reebok’s communication strategy and execution globally, including increasing brand heat and improving public perception through earned media. As a member of the adidas corporate communications senior leadership team, Kristen also works closely with Reebok’s leadership team to provide best-in-class communications counsel. She reports directly to Jan Runau, Chief Communications Officer adidas, and Matt Blonder, Vice President Marketing and Digital Brand Commerce.
Kristen joined the organization in January 2018 to strengthen the brand’s corporate reputation globally and increase employee engagement among Reebok employees. Prior to joining Reebok, Kristen held Corporate Communication, Media Relations and Internal Communication roles in various positions of increasing responsibility at Liberty Mutual in Boston, media communications agency MediaVest in New York, Condé Nast Publications, corporate PR agency FTI Consulting, and Polo Ralph Lauren.
Before moving to Boston with her husband and two children, Kristen spent many years in New York City and also lived in Florida, Ireland, Puerto Rico, and Ohio. She holds a bachelor’s degree in Telecommunication from the University of Florida. A fitness enthusiast, she is a three-time NYC marathon finisher, has completed 15+ half marathons and a Reebok Ragnar Relay.