Global Creative Director, Reebok
Karen leads Reebok’s global design strategy and implementation across every consumer touch point. She reports directly to Reebok President Matt O’Toole.
Karen is charged with creating the best product in the market, merging the brand’s strong heritage, including some of the most iconic footwear silhouettes in the industry, with the authenticity in fitness it stands for today. As Global Creative Director, she is responsible for Reebok’s design excellence, delivering innovative, performance-led products for the consumer who is both fitness and style obsessed.
Previously, Karen served multiple clients as Creative Director and Brand Psychologist at Cast Collective, a Boston-based collective of consultants working in the areas of design, innovation and technology. Earlier in her career, Karen led global design strategies as Global Creative Director at Nike.
Karen holds a Bachelor of Arts in Industrial Design from Purdue University and an MBA from Lesley University. She is a frequent speaker and lecturer at universities and events, including TED Talks.