Senior Director, Global Corporate Communications and Brand Newsroom, Reebok
As head of Global Corporate Communications and Brand Newsroom, Kristen is responsible for leading and executing communication strategies that strengthen and protect Reebok’s reputation globally. This includes authenticating Reebok through owned and earned media, increasing brand awareness and improving public perception with a multi-layered reach and always-on approach to consumer. A member of both the adidas corporate communications senior leadership team and Reebok’s senior leadership team, Kristen is a trusted advisor and provides best-in-class communications counsel.
Kristen joined the organization in January 2018 to strengthen the brand’s corporate reputation globally and increase employee engagement among Reebok employees. Prior to joining Reebok, Kristen held Corporate Communication, Media Relations and Internal Communication roles in various positions of increasing responsibility at Liberty Mutual in Boston, media communications agency MediaVest in New York, Condé Nast Publications, corporate PR agency FTI Consulting, and Polo Ralph Lauren.
Before moving to Boston with her husband and two children, Kristen spent many years in New York City and also lived in Florida, Ireland, Puerto Rico, and Ohio. She holds a bachelor’s degree in Telecommunication from the University of Florida. A fitness enthusiast, she is a three-time NYC marathon finisher, has completed 15+ half marathons and a Reebok Ragnar Relay.