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REEBOK DOES THE 'UNEXPECTED' WITH NEW GLOBAL CAMPAIGN
BOSTON, Mass. – March 11, 2019 – Today, Reebok launches ‘ Sport the Unexpected,’ a bold and irreverent campaign celebrating those who defy convention and challenge the status quo – those who are...
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Cardi B vs. The 90s
February 25, 2019 – Reebok Classic and Cardi B bring it back to the ‘90s with an all new video, celebrating the iconic decade that brought us Queen Cardi herself. Repping the all-new burnt orange...
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Future vs. Hndrxx
February 25, 2019 – Reebok Classic brings you a double dose of rap royalty with the launch of an all new video fronted by Future and his alter ego, Hndrxx. Known as distinct individual personas,...
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‘Alter the Icons’ Encourages You to Write Your Own Version of Sneaker History
February 19, 2019 – “Pay homage, look at the old stuff. Then put your twist on it.” — Rejjie Snow Remixing the past in order to imagine bold new possibilities for the future, Reebok Classic’s...
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Reebok x Gigi Hadid Capsule Launch
February 4, 2019 – Reebok and long-standing brand partner, Gigi Hadid , are taking their unstoppable partnership to new heights! On the heels of their capsule collection released in 2018, the two...
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UNITING FASHION AND PERFORMANCE, REEBOK & VICTORIA BECKHAM LAUNCH INAUGURAL COLLECTION FOR SPRING 19
January 22, 2019 – Global fitness and lifestyle brand Reebok launches the debut collection from its pivotal partnership with fashion powerhouse Victoria Beckham. The Reebok x Victoria Beckham...
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REEBOK’S PUREMOVE BRA IS THE MOST AWARDED SPORTS BRA OF 2018
Reebok’s PureMove Bra disrupts the sportswear industry in debut season with its reactive technology; Honored by TIME, Popular Science and more Available now in new colorways for SS19 on Reebok.com...
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REEBOK SPLITS FROM THE PACK WITH RELEASE OF SOLE FURY
Brand Assembles Partners, Conor McGregor, Nathalie Emmanuel, Future and Lil Baby, for Bold New Campaign BOSTON, Mass. – November 8, 2018 – Today marks the release date of the Reebok Sole Fury, a...
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REEBOK APPOINTS KELLY HIBLER TO LEAD CLASSICS BUSINESS
INDUSTRY VETERAN BRINGS EXCEPTIONAL CREDENTIALS TO REEBOK’S STYLE-DRIVEN HERITAGE BUSINESS UNIT BOSTON, Mass. – August 16, 2018 – Today, Reebok announced the appointment of Kelly Hibler as General...
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REEBOK RELEASES FIRST ITERATION OF REVOLUTIONARY PLANT-BASED FOOTWEAR
Brand’s first “Cotton + Corn” sneakers will be released August 14 Learn more about the Cotton + Corn program here Boston, Mass. – August 14, 2018 – Today, global fitness brand Reebok launched the...
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REEBOK RELEASES FIRST OF ITS KIND SPORTS BRA FEATURING NEW REACTIVE TECHNOLOGY
Reebok’s PureMove Bra Debuts Brand’s Proprietary Motion Sense Technology, Providing Customized Support and Control BOSTON, Mass. – August 6, 2018 – Reebok made waves in the sports bra industry...
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REEBOK INTRODUCES THE REEBOK BOSTON TRACK CLUB
Former Syracuse Cross Country Coach Chris Fox Named Head Coach, and Former Syracuse All-American Justyn Knight is First Founding Member of New Elite Track Club BOSTON, Mass. – July 23, 2018 –...
