Adsum and Reebok Reimagine the Iconic Club C Revenge Plus
Today Adsum and Reebok reveal that they have once again come together to reimagine one of Reebok’s most iconic shoe styles, the Club C Revenge Plus.
The original Club Champion (Club C) was born in the 80’s as a durable tennis shoe with minimalist design – a perfect canvas for Adsum aesthetics. With the intention of staying true to the core tenets of the original highly wearable and subtle design, Adsum kept the monotone look of the traditionally all white color palette but flipped it to a deep earth tone brown for the quick approaching fall season. Paying homage to the great gum soles of the 70’s and 80’s, the Adsum Club C features a dark semi-translucent rubber outsole that strongly anchors the shoe to the ground.
Material and design choices were made to provide continuity from their last collaboration on the Pyro. The same suede spec on the heel tab and interior branding on the footbed creates a lineage between Adsum’s 2019 Pyro and the 2020 Club C. A custom perforation pattern can be found on the medial side of the shoe, and an extra set of insoles is included with purchase.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425