Introducing: Reebok x Victoria Beckham Drop Seven
Victoria Beckham and Reebok unveil the latest capsule collection.
The final collection from Victoria Beckham and Reebok blends the worlds of sport and fashion whilst revealing a sexier silhouette with skin revealing bodysuits and high-shine fabrics taking centre stage.
“This season, I was inspired by the strength and poise of Olympic gymnasts. I wanted to reference the foundations of their athletic wardrobe, whilst staying true to my signature VB style. Feeling confident has always been important to me, and I always want to empower women to look their very best when they’re working out. For Drop Seven, we’ve worked with a new, tightly woven, matte concept fabric designed to sculpt the body in all the right places, flattering the tummy and lifting the bum.” Victoria Beckham, Creative Director
The collection sees the introduction of new classics including the VB Puffer Jacket, Track Jacket and Trouser as well as revisiting iconic pieces like the Cowl Neck Jumper which are given a seasonal refresh in new colours. The bodysuit elevates the classic leotard shape with a daring cut, creating the ultimate in sexy workout wear.
The season’s colour palette sets the signature solar orange against a dramatic black backdrop and combines contrasting highlights of icy blue and pale lipstick pink. The bold, oversized logos provide maximum impact and are inspired by the Reebok archive.
Footwear sees the return of the Victoria Beckham Club C in white premium leather with embossed vector detailing as well as the Victoria Beckham Zig Kinetica, which comes in solar orange. Both styles are given a fresh, seasonal update for Drop Seven in subtle icy blue.
NOTES TO EDITOR
- The Drop Seven collection launches in early September 2022
- Prices range from 90 USD, 80 EURO, 75 GBP –280 USD, 250 EURO 229 GBP
- Stockists: reebok.com/victoria_beckham and victoriabeckham.com
ABOUT VICTORIA BECKHAM LIMITED
Victoria Beckham founded her eponymous fashion label in 2008. Developed at her London studio, the brand launched with a series of form-fitting dresses and has expanded to include a ready-to-wear and diffusion line as well as footwear. The designs are an adaptation of Victoria’s own personal style to the needs and desires of the global audience. A true wardrobe, the distinctive pieces are bold, refined and effortlessly versatile, featuring the finest craftsmanship and materials.
In 2019 the first Victoria Beckham collection in collaboration with fitness and lifestyle brand Reebok launched and later that year Victoria Beckham Beauty was established, featuring clean formulations and high-performance solutions for dynamic individuals everywhere.
With offices in London and New York and a flagship store in Mayfair, the brand has won critical acclaim alongside multiple industry awards including Best Designer Brand and Brand of the Year at the BFC’s Fashion Awards. In addition to victoriabeckham.com the Victoria Beckham brand is carried in more than 320 stores in 40 countries worldwide.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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