Reebok by Pyer Moss | Experiment 4 "Emergency Orange" Colorway Arrives on Reebok.com On November 27th
Reebok by Pyer Moss will release the Experiment 4 in "Emergency Orange" on Reebok.com beginning Saturday, November 27th at 12pm EST.
The design of the Experiment 4 "Emergency Orange" was created in three layers. The first section is the lower area of the shoe that extends from the trail bottom. The mudguard utilizes rubberized leather and hard protective TPU to shield the rest of the shoe. The second section consists of the heel, toe, lateral and medial sides, and made up of a luxurious knit with molded containment. The third and final section is represented by the contained area of the shoe that sits beneath its other two layers. It features deconstructed and soft materials for the inner tongue, the outer tongue, and the lining – all the parts that make contact with the wearer.
The unisex Experiment 4 "Emergency Orange" sneaker will retail for $250 USD.
About Pyer Moss:
Pyer Moss was founded in 2013 by Kerby Jean-Raymond who describes the brand as an “art project” or “a timely social experiment” at times. Pyer Moss aims to use its voice and platform in the fashion industry to challenge social narratives and evoke dialogue. Pyer Moss continues to redefine itself every season with collections and runways that combine storytelling, activism, debate, theatre and social commentary; all while using collaboration with artists and brands as a medium to further the dialogue around seasonal themes. The Pyer Moss collections are produced in New York City, Italy and Portugal. Pyer Moss is sold limitedly and in no particular schedule at exclusive high-end boutiques worldwide.
Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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