Reebok Unveils the Nano X1, the Official Shoe of Fitness
The most versatile, style-driven iteration of the Nano franchise, the Nano X1 unites an elite collective of global fitness partners, ranging from Rich Froning Jr. to Camille Kostek
BOSTON, Mass. – January 13th, 2021 – Today, Reebok unveils the highly anticipated Nano X1, the official shoe of fitness. Designed to be the most supportive, comfortable, and versatile training shoe the brand has ever made, the Nano X1 is ready to take on and tackle any fitness demand thrown its way.
A silhouette born more than 10 years ago that was originally created to meet the unique demands of athletes within the box, Reebok has continually evolved the Nano franchise over time to adapt with the fitness landscape and service the growing needs of the wider wellness community. The Nano X1 is the most refined iteration of the popular training shoe, designed to be as versatile as today’s passionate fitness lover it was created for.
“Just like any great athlete who’s always looking to hit their next PR, we are not going to stop trying to set a new one either when it comes to creating great product. And we’re confident, the Nano X1 is our best training shoe yet,” said Tal Short, Reebok Senior Product Manager. “During a time when fitness is so critical to not just our physical, but more importantly, our mental well-being, we’re incredibly proud to be able to support the fitness community with a product that can help individuals and athletes of all levels train at their best.”
In celebration of its launch, Reebok has enlisted an elite collective of athletes, trainers, and leaders within the wellness community from around the world to bring to life the Nano X1’s ‘Official Shoe of Fitness,’ campaign. Here, partners ranging from Rich Froning Jr., fitness legend and 4 x Fittest Man on Earth, to Camille Kostek, an advocate for self-acceptance and former professional dancer, bring to life the Nano X1’s versatility through their own playful and dynamic “Official Shoe of” adaptions based on their unique fitness passions and training demands. Additional brand partners featured throughout the campaign include the likes of Chyna Cho, Terron Beckham, Lexie Brown, Haley Adams, Jason Khalipa, Taylor Rae Almonte, TJ Watt, Kristin Holte, Erin Maw, Kenta Seki, and more.
“Whether it’s putting in the work during an intense bootcamp or just having fun trying out the latest dance craze, Reebok’s new Nano X1 gives me the support I need,” said Camille Kostek. “I love how lightweight and comfortable it is for any type of exercise, yet stylish enough for all day wearing. In a time when I’m especially missing the in-person support I rely on from my favorite group fitness classes, it’s been the training partner I’ve needed to keep me motivated and feeling my best.”
Designed to be the official shoe of fitness, the Nano X1 fuses the comfort of a running shoe while maintaining the performance credentials of a superior training shoe in order to meet the demands of the modern-day fitness landscape. Whether it’s HIIT, bootcamp, cardio, dance, boxing, or functional training, the Nano X1 was engineered to perform.
Key details include:
- Comfort: fuses Reebok’s Floatride Energy cushioning of a running shoe while maintaining the performance and stability of a training shoe
- Speed: the sleek shape and design allow for maximum speed and runnability
- Control: provides designed stability to support varied workouts
For the first time, the Nano will be available in multiple upper material options at launch - Flexweave Knit and Flexweave Grit - that consumers can choose from based on their individual training needs and preferences. The Reebok Nano X1 features Flexweave Knit, a soft yet strong, style-driven upper that consists of an all-new knitted material, providing max breathability; while the Reebok Nano X1 Flexweave Grit features an ultra-strong, lightweight and durable material that’s built to withstand the most extreme workouts.
While the Reebok Nano X1 will be available in a wide range of color selections on its global launch date of February 3rd, a limited-edition release is available today, exclusively for UNLOCKED members on Reebok.com. The “I’ll Call You Back” Nano X1 celebrates the individuals who are consistently making the time in their day to shut out the background noise and distractions and put in the work for their own personal development. Available in a sleek, triple black colorway with reflective detailing, consumers will have access in select sizes starting today for this special limited release.
On February 3rd, the all-new Reebok Nano X1 will be globally available for $130 in a wide range of colorways in men’s and women’s sizes on Reebok.com and select retailers worldwide. Reebok UNLOCKED members will be given early access for purchase, starting January 29th and receive free expedited shipping.
To learn more, visit Reebok.com/Nano.
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