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Reebok Challenges the World to "Be More Human" with New Brand Campaign
REEBOK CELEBRATES PEOPLE THAT PUSH THEMSELVES OUT OF THEIR COMFORT ZONES TO FULFILL THEIR HUMAN POTENTIAL CANTON, Mass. – January 28, 2015 – Today, Reebok issued a bold challenge to the world to...
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Reebok Partners with One of the Most Inspiring Athletes in the UFC: Featherweight Contender Conor McGregor
Continuing to empower fitness enthusiasts around the world through its tough fitness approach, Reebok announces today its partnership with UFC Featherweight Contender, Conor McGregor. The signing...
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Reebok Says Humans and Chickens Should Live Free Range: New Film Promotes the Benefits of a Free Range Lifestyle
CANTON, Mass. – January 12 2015 – Today, Reebok challenged the fitness culture status quo with the release of “Free Range” – a captivating video starring a chicken that encourages people to escape...
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Reebok Delivers One-Two Punch Signing UFC Champions Ronda Rousey and Jon Jones
December 16, 2014 - Canton, MA – Reebok today announced partnerships with two of the top Mixed Martial Arts (MMA) athletes in the world, UFC® World Champions Jon Jones and Ronda Rousey. The...
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Reebok Steps into the Octagon: Global Fitness Brand and MMA Giant UFC® Enter into Long-Term Partnership
December 2, 2014 - Canton, MA – Global fitness leader Reebok today announced a groundbreaking partnership with UFC®, the world's leading mixed martial arts organization. Under the long-term deal,...
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Reebok Acquires Luta Sportswear and Announces Long-Term Partnership with Boxing and Martial Arts NGO Fight for Peace
25th November 2014 - London, UK – Reebok International has announced the acquisition of U.K.-based, boxing and martial arts brand, LUTA, and a long-term alliance with Fight for Peace, a non-profit...
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Reebok Brings its Holistic Fitness Message to Life in California Through Targeted Retail Expansion
NEW YORK (November 2014) – Reebok is set to open four new retail locations in Southern California throughout November, with the mission of helping consumers to become their best selves through...
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Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards
More than 125 business leaders and entrepreneurs gathered at 7 World Trade Centre, NYC last night to celebrate the best of large business innovation and entrepreneurship.The Corporate Entrepreneur...
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Reebok Checklight Wins Fast Company Innovation By Design Award
Reebok has received further industry recognition for its groundbreaking sports activity impact indicator, CHECKLIGHT™, with a prestigious Fast Company Innovation By Design Award.Over 1,500...
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Special Edition “Breast Cancer Awareness” Kamikaze II
This October, when Isaiah Thomas returns to the court, he will sport the special edition Kamikaze II Mid, dialed up in honor of Breast Cancer Awareness Month. For a limited time only, the classic...
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BOKS Kicks Off Activation Grant Program By Offering $300,000 To New Schools To Activate The Program In Their Community
CANTON, Mass., Aug 1, 2014 /PRNewswire/ -- Today, BOKS (Build Our Kids' Success) is proud to announce that Reebok and The Reebok Foundation are awarding up to $300,000 in school grants around the...
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BOKS Teams Up With The American Council On Exercise (ACE) To Offer BOKS Trainers National Certificate For Getting Kids Physically Active
CANTON, Mass., Aug. 20, 2014 /PRNewswire-USNewswire/ -- Today, BOKS (Build Our Kids' Success), announces their partnership with the American Council on Exercise (ACE), the largest provider of...
