Cardi B Launches First Apparel Collection in Partnership with Reebok
BOSTON, MA April 12, 2021 – Today, Reebok is proud to announce its first-ever apparel collection with the legendary Cardi B. The Summertime Fine Collection, officially dropping on April 23, will launch alongside matching footwear colorways of the Cardi B Club C, and aims to empower women to remain true to themselves.
A collaborative effort between Reebok and Cardi B, the fabrics and detailing of the apparel collection were thoughtfully curated from the beginning design stages through the entire creation cycle. Having tried on every piece herself, nothing went to production without Cardi’s seal of approval.
The collection draws inspiration from the 90s, with nods to vintage Reebok apparel and Cardi’s distinct memories of summers spent on the Coney Island boardwalk with friends. The range also reflects her bold and transparent personality that influenced the transformation of traditional Reebok silhouettes into a collection sure to be unapologetically in your face.
“I’m so proud to announce my first apparel line with Reebok,” Cardi said on the debut collection. “This collection gives every woman the product they need to feel sexy and confident; the waist-snatching tights and curve hugging silhouettes make every body look amazing.”
Designed with the female figure in mind, the bold color combinations of pastel purple and bright red are sure to turn heads, while waist-cinching details and contouring cutlines, infused with flirtatious mesh cutouts create that iconic 90s inspired layered look that is totally and completely Cardi B. The colors and materials used in the collection play on day and night monochromatic looks so the versatility of the items can take you straight from the gym to the streets. All apparel will be available in inclusive sizing from 2XS to 4X, bringing this collection to all Cardi fans.
The Summertime Fine Collection will be available to purchase alongside matching footwear colorways of the Cardi B Club C , available in women’s and kid sizes, at 10am ET April 23 on Reebok.com.
For more information on Reebok and Cardi B’s new collection, please visit www.reebok.com/us/cardi_b.
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Olivia ConnorsGlobal Corporate CommunicationsUnited StatesOlivia.Connors@reebok.com603-318-5430
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