FEB 20, 2020. Boston, MA: Ever found something you didn’t expect on your doorbell camera? Next time you check, it might be a Grammy award-winning superstar treating your driveway like a runway to deliver the newest sneaker from Reebok – the Zig Kinetica.
Reebok has collaborated with some major talent in a series of unconventional runway shows to launch its new energy-return shoe, capturing the action on doorbell cams and kicking it out to the world.
Cardi B held her own runway show (HERE
), showcasing the disruptive, dynamic side to Reebok Zig Kinetica.
“Zig the Runway is about being unexpected and unapologetic about your style. I always do me and keep people guessing and that’s what we’re showing off in this video,” said Cardi B. “Reebok Zig Kinetica isn’t like any other shoe that’s come before it and this fashion show is like nothing that has come before it. We’re breaking the mold and blazing our own trail – that’s what Reebok is about”.
Reebok is the first fashion brand to tap into this unexpected video platform and more doorbell cam runway shows are expected over the coming days and weeks from renowned creatives, musicians and athletes.
Reebok’s ZigTech technology, originally introduced on 2010’s ZigPulse silhouette, set a new standard for innovation, function and disruptive design. Transcending its performance-based origin, Zig Kinetica fuses innovative sport tech with sleek style to create a highly functional shoe that seamlessly transitions from gym to street.
Zig Kinetica is built around a distinct zigzag-shaped, energy-return sole that channels and returns kinetic energy using a three-part system:
- Floatride Fuel: Energized bouncy foam helps deliver cushioning feel for everyday needs
- Zig Energy Shell: Channels and returns kinetic energy, while providing a bold aesthetic
- Zig Energy Bands: A unique outsole that expands and contracts like a rubber band to provide spring-like response