• 17-FEB-2016

Free Your Fury: Reebok Classic Introduces SS16 Furylite Collection with Dynamic Moving Campaign


Today, Reebok Classic celebrates the release of the dual gender Furylite SS16 collection with a series of moving and stills images shot by internationally renowned photographer Warwick Saint.

The theme of the shoot is ‘Free Your Fury', conveying a feeling of escape, adventure and limitless potential. Shot on location in Mexico’s Tulum and featuring epic landscapes and vibrant colours, the shots showcase the Furylite’s sleek, stylish silhouette paired with fashion-forward looks for the Spring/Summer season. Read on for the full release.

Reebok Classic releases the Spring/Summer 2016 collection of the dual gender Furylite, a bold, stylish sneaker fusing stand-out fashion with technologically advanced architectural features. The dynamic new campaign, ‘Free Your Fury,’ shot by Warwick Saint, tells a story of freedom and escape while showcasing the shoe’s fashion credentials by pairing it with a series of upscale yet wearable looks.

Inspired by daring adventures and escaping normality to uncover limitless potential, the campaign is an expression of Reebok’s fierce, fearless attitude. Epic landscapes, striking skies and tropical backdrops provide the environment against which powerful fashion looks, striking poses and a theme of movement celebrate the new collection.

One of Reebok Classic’s most fashion forward styles, the Furylite’s architectural, molded details are juxtaposed by a sleek silhouette and finished with premium materials and on-trend colors. For SS16, monochrome styles provide a chic and stylized look while multi-color executions offer a powerful, tropical feel. The design ingenuity and fashion versatility of the shoe are brought to life through styling with some key fashion looks for SS16, showing that the Furylite can be paired with any look.

A dual gender sneaker with subtle design cues taken from the iconic Reebok Instapump Fury, the slimline Furylite features a molded quarter panel, unique open side panel cutout for breathability, easy on/off lacing construction, and added comfort through Ortholite sockliner and 3D Ultralite bottom foam. The SS16 Furylite range has been designed to offer something for everyone, through a truly thought-out color selection and material application. An intricate custom jacquard upper is specifically designed for the men’s rendition, while a clean and classic woven pattern features on the women’s sneaker, adding visual interest to the otherwise minimalistic design. The Furylite arrives in SS16 with another season of eye-catching sneakers that deliver on both style and substance.

To see the new campaign in action head to Reebok.com/Furylitelookbook

The Furylite Spring Summer 2016 collection is available at Reebok.com​ and select retailers worldwide  


  • Michèle Barmash
    Reebok Global
    United States
  • Dan Sarro
    Corporate Communications
    United States
    +1 781 401 4443