Going forward, we can do better. We will be better.

  • 12-JUN-2020

Thank you to our Reebok BIPOC community for allowing us the opportunity to progress. 

These actions will begin to move us forward to a better tomorrow:


  • We will invest $15 million over the next five years into Black communities and organizations focused on ending racial injustice.
  • We commit to funding and re-launching our Human Rights initiative that will support and honor the activists fighting racial injustice.
  • We will invest in university scholarships for Black students.
  • We will increase the focus of our non-profit school exercise program, BOKS, to Black communities.


  • We are developing a program to ensure fair and equitable hiring across Reebok.
    • We will ensure bias-free hiring, increase representation and create more accountability and oversight.
    • We are making a commitment to accelerate a program that redefines the way we interview in North America to ensure equity and increase diversity.
  • In the United States, we are changing our talent hiring practices, and by the end of 2021:
    • 30% of all open positions (internal & external) will be filled with Black & Latinx talent .
    • 50% of  all open positions will be filled with diverse talent (inclusive of all diverse categories, gender, sexual orientation, disability, veteran).
  • As part of our process for setting these targets, we are bringing on external consultants.


  • We have a Zero Tolerance Policy. Any violation will result in discipline up to termination.
    • To ensure fairness and safety we are putting in place a third-party investigator to govern our policy and keep us accountable.
  • We are creating a global taskforce of internal and external partners from the BIPOC community to help ensure that we are holding ourselves accountable to these actions and goals.
  •  We ask the public and our followers to do the same.