INTRODUCING DROP FOUR FROM REEBOK x VICTORIA BECKHAM
Fashion designer Victoria Beckham and fitness and lifestyle brand Reebok have collaborated once again on a new collection of sportswear for the street and the gym, Drop Four.
In line with previous seasons, each style in Drop Four is vetted and worn by Victoria herself, ensuring it reflects her vision of style, love of sportswear, and many hours spent in the gym. This approach is then fused with Reebok’s technology and innovation. The result: high-performance pieces that go from the gym to the street to the school run – and beyond.
“Reebok x Victoria Beckham is about clothes that make me feel confident, but that I don’t have to think too much about. I want true performance pieces for the gym, that have been thoughtfully and meticulously designed to be adaptable, and to move with me for all facets of my life.” — Victoria Beckham, Creative Director
Scarlet red and burgundy are highlight colours, while soft camel and alabaster offer a sophisticated touch. Rounding out the palette is crisp, classic black, which is given a new, unexpected touch with high-contrast, graphic yellow branding.
Bold silhouettes set the tone for the season and Drop Four sees the introduction of more body-conscious styles with sharp yet subtle touches of branding, including the Logo Crop Top, with its flattering cutout detail, and the 7/8 Logo Tight – both with a luxurious matte finish.
The Seamless Crop Top and Seamless Tight are personal favourites of Victoria’s thanks to their flattering shape and performance-level comfort; each garment is knitted in one piece to avoid any seams disrupting a workout. For Drop Four, the range has been pushed even further with new ribbing that evokes the trims on vintage pieces.
Inspired by Victoria's online community, the bestselling Japanese terrycloth Cowl-neck Jumper has returned and the Travel Hoodie and Tight has been updated with a more relaxed, loungewear feel to suit a wider range of lifestyles. An outdoor sports-inspired collection wouldn’t be complete without a puffer jacket, and the down-filled thermal Cropped Puffer, merino-blend Neck Warmer, Gloves and Beanie are perfect for taking your workout outdoors.
Accessories include a utilitarian, convertible Tote Bag-Backpack and the new Mini Bag, another favourite of Victoria’s. For footwear, the focus is firmly on the Rapide, available in different colour combinations, including a bold red, white and blue and a vintage-inspired stucco, field and tan. As with previous collections, the Rapide complements the Bolton – available in black or white leather and red knitted fabric, to match the apparel – and the basketball-inspired Dual Court sneaker, bringing updated archive pieces to new light.
ABOUT VICTORIA BECKHAM LIMITED
Victoria Beckham founded her eponymous fashion label in 2008. It has since become the voice of modern minimalism, celebrated for its versatility, strong sense of sophistication, and effortless approach to wardrobing women for every part of their lives. Developed at Victoria’s London studio, the collection began with a series of form-fitting dresses and has expanded to include two ready-to-wear lines, footwear, and accessories, as well as a long-term partnership with fitness and lifestyle brand Reebok. Bold, intuitive and refined, each collection features the finest craftsmanship and materials, and is an adaptation of Victoria’s own personal style to the needs and desires of the international women who swear by the brand’s distinctive, luxurious garments. In 2019, Victoria Beckham Beauty was launched, featuring clean formulations and high-performance solutions for dynamic individuals everywhere.
With offices in London and New York, a flagship store in Mayfair and another store in central Hong Kong, the brand has won critical acclaim alongside multiple industry awards, including Best Designer Brand and Brand of the Year at the British Fashion Awards. In addition to victoriabeckham.com, the Victoria Beckham brand is carried in more than 450 stores in 50 countries worldwide.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425