Maison Margiela and Reebok Announce Official Partnership

  • 14-SEP-2020

  • Boston, MA

The anticipated debut collaboration between the pioneer Sportswear Brand and the French Haute Couture House is available worldwide starting September 23  

September 14, 2020 – Boston, MA – Today, global sportswear brand Reebok and French haute couture house Maison Margiela announce their partnership, set to span several seasons with a focus on pushing the boundaries of footwear and inspiring a collaboration devoted to expert and progressive craftsmanship.

Reebok and Maison Margiela will release their first collaborative shoe, the Tabi Instapump Fury, from September 23, with additional new styles planned for release in 2021. The Tabi Instapump Fury first debuted on the runway at Maison Margiela’s Spring-Summer 2020 Artisanal show in Paris in January 2020 and draws on themes key from the show: a re-evaluation of the values of bourgeois dressing exercised through the codes that define it.

John Galliano uses the conscious codes and science of today in a dialogue between Reebok’s revolutionary Instapump Fury sneaker and the French fashion house’s legendary split-toed shoe. The Tabi Instapump Fury is a statement shoe for the age of the cyber-industrial revolution and builds on Maison Margiela’s analyses of the conversation between humanity and technology in the digital era. The Tabi’s split-toed upper creates the foundation for the new shoe, which morphs with Reebok’s pump mechanism, an inflation technology originally developed one year after the Tabi in 1989.  

The Tabi Instapump Fury will release in both heeled (Tabi Instapump Fury Hi) and flat (Tabi Instapump Fury Lo) versions. The flat is reminiscent of the sole design of the Retro Fit, the sneaker launched by Maison Margiela in 2018, while the 10cm heel version is an interpretation of the Instapump Fury’s sole design. This is the first time that Reebok has produced a heeled version of the Instapump Fury. Imagery of both the Tabi Instapump Fury Hi and Lo can be found here.

The Tabi Instapump Fury will be available exclusively at the Maison Margiela Crosby Street Concept Store in New York City on September 22, and from September 23 on, and in select Maison Margiela stores. For more information on the partnership between Reebok and Maison Margiela, please visit or


About Reebok

Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market. 

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About Maison Margiela

Maison Margiela is a fashion house founded in Paris in 1988 by Belgian designer Martin Margiela. Iconoclast and irreverent, the Maison presents Haute Couture, women’s and men’s ready-to-wear, its contemporary line MM6, accessories, fine jewellery, fragrances and interior design. In 2014, John Galliano took over the creative direction of the Maison. Mysterious and unconventional, a radical core intertwined with a non-standard elegance, Maison Margiela remains classic yet visionary, daring yet ambiguous.