Mita Sneakers Continues Its Legacy With Reebok for all-new Zig Kinetica
Boston, Mass. – March 30, 2020: Today, Reebok and Mita Sneakers, announce the release of the Mita x Reebok Zig Kinetica, the latest disruptive design collaboration from Reebok for the transformative Zig Kinetica energy return shoe. Available in April, the Mita x Reebok Zig Kinetica has been designed with an out-of-this-world outer space aesthetic showcasing the silhouette’s bold creative energy.
Located just outside central Tokyo, Mita Sneakers is unlike any other modern boutique. Distinguished by their piles of shrink-wrapped kicks that line the walls, Mita is most famous for their long history of standout sneaker collaborations. With a cult-like following in Japan, Mita Sneakers continues its legacy with the Reebok x Mita Sneakers Zig Kinetica.
Drawing on the distinctive shape, design and functionality of the Zig, the collaborative sneaker features a unique design, with a distinctive orange color palette inspired by the iconic architecture in Tokyo.
Consumers can look forward to more of the highly anticipated Zig Kinetica collaborations throughout the year as the brand continues to showcase the transformative power of the energy return silhouette.
The Reebok Zig Kinetica x Mita Sneakers will be available on April 3rd for $130 at Reebok.com.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425