MOUNTAIN RESEARCH Tears Down REEBOK’s DMX Trail Shadow
As Subject of Next Backcountry Study
BOSTON – April 10, 2020 – Today, Reebok and Japanese fashion label Mountain Research debut their first collaboration, resulting in a stripped-down utilitarian-style take on Reebok’s DMX Trail Shadow - a product of Mountain Research’s special backcountry design study. The Mountain Research x Reebok DMX Trail Shadow becomes available exclusively through Mountain Research on April 17, before launching globally and on Reebok.com on April 24.
Stripped down to provide a traditional hiking-boot look and feel, the Mountain Research x Reebok DMX Trail Shadow “Camel” ($180) is left with its iconic crampon-inspired cage, but removed of all reflective weldings, meshes and embosses, and reconstructed entirely of nubuck in a traditional camel colorway. The vector logo on the side of the shoe has been replaced by a perforation and Mountain Research’s iconic slogan “civil disobedience anarchists mountaineers saunterer + punks.” is labeled underneath the tongue. While the traditional DMX carries a multi-color upper, Mountain Research has executed its design with a single color titled “O-DO IRO”, meaning “Yellow Soil”, a traditional Japanese color from nature.
“This collaboration is a true marriage of Reebok’s technology and heritage with traditional Japanese elements, realized through a backcountry lens,” said Setsumasa Kobayashi, founder of Mountain Research. “As a historic trail sneaker, Reebok’s DMX Trail Shadow offers a perfect opportunity to launch the partnership.”
The Mountain Research x Reebok DMX Trail Shadow becomes available exclusively through Mountain Research on April 17, before launching globally and on Reebok.com on April 24. To view product imagery and visual content, visit HERE.
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Jason SilvaManager, Global PR & Brand MarketingUnited StatesJason.Silva@reebok.com-
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