• 10-NOV-2014

Reebok - Checklight. WINNER “Best New Product” at the 2014 Corporate Entrepreneur Awards

Corporate Entrepreneur Award

More than 125 business leaders and entrepreneurs gathered at 7 World Trade Centre, NYC last night to celebrate the best of large business innovation and entrepreneurship.

The Corporate Entrepreneur Awards, hosted by Market Gravity, recognize game changing innovation and entrepreneurship from within large companies. The corporate entrepreneur is often an unsung hero in the business and the corporate entrepreneur awards provide a much-deserved platform for celebrating the hard work individuals and teams have done to deliver fundamental business and customer changes, often against all odds.

Reebok Checklight seeks to address the issue of concussion in impact sports, through an impact indicator worn on the head with or without a helmet. The checklight sensor continuously measures the impact the athlete experiences and provides a simple visual display when the device has received an impact above a certain threshold.

What the judges said about the Reebok entry:

"An impressive innovation that is particularly topical, given that the issue has been recently highlighted in the press."

More than 40 multinational organizations submitted nominations for the awards across five categories. Now in its fifth year, the Corporate Entrepreneur Awards, recognized winners in five categories:

Best New Product – A product innovation that has redefined its industry or category
Best New Service – A service innovation that has redefined its industry or category
Beyond the Core – An innovation that has taken a company into a new market or category
Social Impact – An innovation that has had a positive social or environmental impact
People's Choice Award - Voted for by attendees at the event

The Finalists in each category demonstrated innovative thinking in their approaches, along with the resilience and agility needed to make new things happen – a facet of corporate entrepreneurship echoed by the evening's host, Dan Taylor – Managing Director at Market Gravity.

All Finalists (Winners Indicated In Bold)

Best New Product

Blackberry - Passport
Moleskine - Livescribe
Nissan - NV200 Taxi

Best New Service

3M - Post-it Note App
Assurant - Protect Your Bubble
Braintree - v.Zero SDK
IHG - EVEN Hotels
Thomson Reuters - Social Media Monitor

Beyond the Core

ATB Financial - Alberta BoostR
Citibank - Citi Mobile Challenge
General Electric - GE & Quirky
L'Oreal - Make Up Genius
Marriott - #TravelBrilliantly

Social Impact

Barclays - Extending Access to Financial Services
Citi - Citi Bike
Harvard Pilgrim Healthcare - EatRight Rewards
Nike - Making App
United Health Group -Not Me

People's Choice Award

ATB Financial - Alberta BoostR

For further information, contact: Victoria Taylor at Market Gravity. Victoria.Taylor@marketgravity.com or (917) 691- 2721


  • Dan Sarro
    Corporate Communications
    United States
    +1 781 401 4443
  • Andrea Nirsimloo
    M&C Saatchi Sport & Ent.
    United States