REEBOK AND BA&SH UNVEIL NEW PAS DE DEUX COLLECTION ROOTED IN DANCE
The brands’ first collaboration combines sports engineering with contemporary elegance
Boston, MA – June 1, 2020: Today, Reebok has announced a partnership with luxury womenswear brand ba&sh on an exclusive capsule collection Pas de Deux, meaning created as a duo. United in a mission to generate positive, creative energy, Reebok and ba&sh fuse sport with style in a collection that highlights the powerful movement of dance.
The collection combines performance engineering with contemporary elegance. Developed through a desire to tear down the wall of appearances, the collaboration boasts a more relaxed, urban approach to style, demonstrated through classic silhouettes in a sleek color palette of pink, black and beige.
“Dance is one of the most natural ways to blend the worlds of style, creativity and sports,” said Barbara Ebersberger, VP Product Apparel, Reebok. “Pas de Deux embodies the ultimate expression of movement, grace and self-expression, showcasing our two brands collaborating to the same beat.”
Featuring expert moisture-wicking Speedwick™ technology, the collection is comprised of five key pieces of apparel including the Lux All Over Print Tights and Woven Sweatshirt. The sports bra and leggings wick sweat away from the body to help the wearer stay cool and dry during any form of exercise. To round out the collection, Reebok and ba&sh have reworked a pair of the iconic Freestyle Hi silhouette with custom laces.
“To bring together our two core universes, namely fashion and sport, dance felt like the natural medium for this collaboration. Our unique collection will launch worldwide around the theme of Pas de Deux, the ultimate expression of movement of a duo’s collaboration” said Barbara Boccara and Sharon Krief, founders of ba&sh.
To celebrate the collection, Reebok and ba&sh have released a campaign launch video inspired by house music. Born from studying the most diverse forms of dance, the video demonstrates a sense of liberation, imagination and innovation by blending unique rhythms with staccato house beats.
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Julia Pasquale MonkAssociate PR ManagerUnited StatesJulia.Monk@reebok.com(857) 262-2425