Reebok and Collina Strada reveal first collaboration during New York Fashion Week
BOSTON, MASS. / NEW YORK, N.Y.– February 17, 2021 — Today, Reebok and NYC based social issues/awareness platform and fashion brand, Collina Strada, announce and reveal their first collaboration: the “Call Mom” product capsule. The capsule is introduction to a series of designs that will be revealed in future seasons. The “Call Mom” product capsule is a bold, unique twist on the Reebok Classic Leather and Classic Leather Legacy that embody the iconic Collina Strada flair. The product will be available to buy on CollinaStrada.com March 31 and Reebok.com April 2.
The inspiration for the collaboration came to Collina Strada Founder Hillary Taymour years ago during one of her shows, “I was so busy, I kept forgetting to call my mom back. I had notes all around my apartment to ‘Call Mom’ and then it just stuck.”
Taymour hopes that this drop serves as a reminder, “…to check in with your loved ones during this time. Everyone’s going through problems… just make sure you write everyone to let them know you’re safe.” In tandem, the sustainable textiles in the designs also remind us we are never too busy to care for our environment. Reebok x Collina Strada are committed to incorporating sustainable materials into their future collaborations; both the Classic Leather models in the capsule feature at least 30% recycled materials on the upper.
The Classic Leather Legacy ($100) comes in Core Black with a Luminous Lilac overlay brush stroke detail, while the Classic Leather ($100) features Stucco brush strokes one foot and Digital Glow brush strokes on the other. Both don a “Call Mom” detail written on the heel and Collina Strada logo in the window box. The product will be available to buy on CollinaStrada.com stating March 31 and Reebok.com on April 2, ranging in Women’s sizes US 5-11.
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Olivia ConnorsGlobal Corporate CommunicationsUnited StatesOlivia.Connors@reebok.com603-318-5430
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