Reebok and thredUP Announce Clean Out Partnership

  • 22-APR-2020

  • Boston, MA

Boston, MA, April 22, 2020 - Reebok today announced a partnership with the world’s largest fashion resale marketplace, thredUP, to encourage customers to turn in secondhand clothes in exchange for loyalty points towards Reebok UNLOCKED, the brand’s loyalty program.  

Reebok customers can go to www.thredup.com/reebok to request a cleanout bag or print a shipping label to affix to any shippable box they have in their home. Customers can then send in any women’s and children’s clothing and accessory items in good condition. In exchange for the items they send to thredUP, customers will earn points for Reebok UNLOCKED, Reebok’s loyalty program.  

The partnership is part of thredUP’s Resale-As-A-Service (RAAS) platform and reflects a broader and growing retail trend: As more and more consumers embrace secondhand, new resale x retail models are emerging, allowing consumers to trade-in goods for brand credit, and shop used products alongside new.

thredUP has spent the past 10 years reinventing resale, building a marketplace and infrastructure that have empowered millions of consumers to embrace secondhand. thredUP’s resale engine can price, photograph and distribute billions of unique SKUs with unmatched efficiency and to date the company has upcycled over 100M items, displacing 870K tons of C02 and $7.5B in total retail value. 

About the Resale Market:

  • Apparel resale is a $24B market, on track to double within the next five years. See more in thredUP’s Resale Report
  • Modern resale experiences like thredUP have eliminated the secondhand stigma. 63% of consumers have or would shop secondhand apparel. 56M women bought secondhand products last year, up from 12M year prior. 
  • Driven by a love of sustainability, bargains and new outfits, Gen Z & Millennials are leading the charge, adopting secondhand at the highest rates. 1 in 3 Gen Z will buy used apparel this year. 
  • thredUP pilot programs have shown lifts in loyalty, foot traffic and fashion recycling impact for partnering retailers. 


About thredUP

thredUP is the world’s largest fashion resale platform, inspiring a new generation to think secondhand first. The company has spent the past 10 years reinventing resale, building a marketplace and infrastructure now poised to power the $50B resale economy and usher in a more sustainable fashion future. Millions of consumers use thredUP as the easiest way to sell their clothes and shop over 45,000 brands at up to 90% off — online, in stores or via “try-before-you-buy” Goody Boxes. Backed by world-class investors, thredUP designed a resale engine that has redistributed over 100 million unique garments from closets across America and is now powering resale for the broader fashion industry via its Resale-As-A-Service (RAAS) platform.