Independent San Francisco advertising agency Venables Bell & Partners announced it has been assigned lead global agency for Reebok.

"Reebok represents exactly the kind of opportunity that excites us most: an iconic brand led by a brave client with a genuine desire to challenge category conventions," said Will McGinness, Executive Creative Director, Venables Bell & Partners. "Throughout the pitch we truly lived, ate and sweat the fitness lifestyle of the Reebok consumer. We share our client's belief in Reebok's potential and look forward to accomplishing great things together."   

VB&P won the assignment after a review conducted by SRI. The Reebok news comes on the heels of VB&P winning SKYY Vodka and reporting 23% organic revenue growth in 2013 thanks to existing clients Intel and Audi.

"VB&P demonstrated a deep understanding of our brand purpose and culture and developed thinking and creative that excited everyone involved in the process," said Yan Martin, Head of Global Brand Marketing at Reebok. "We're confident that VB&P will help maintain the brand's forward momentum and raise the strategic and creative bar for the Reebok brand."