Reebok brings Pump back to its basketball roots with ZPump Rise
The iconic Reebok Pump technology debuted in basketball in the 80s and was reintroduced in running last spring. On October 15, though, the Pump innovation returned to its basketball roots with the launch of the Reebok ZPump Rise.
The shoe is comprised of three parts: a fusion compression sleeve, an internal mesh bootie and the Pump Air-Cage that provides a custom locked-in fit. The ZPump Rise launched in two cloudy graphic editions, available in either blue or gray tones.
The Cloud Pack launched at both Reebok.com and Finish Line. Stay tuned for more releases in the very category where the Pump began.
Dan SarroCorporate CommunicationsUnited Statesdaniel.firstname.lastname@example.org+1 781 401 4443