Reebok Celebrates Individuality in Latest It’s A Man’s World Collection for International Women’s Day
Boston, Mass. – March 1, 2021 – Today Reebok unveils its latest
It’s A Man’s World campaign brought to life by MADWOMEN, an all-female creative collective. The campaign features two collections comprised of four iconic sneakers – Club C Double, Classic Leather Double, Legacy 83 and Zig Kinetica – to celebrate every individual style.
“Each installation of the
It’s A Man’s World campaign has been dedicated to celebrating female trailblazers,” said Caroline Machen, VP of Global Marketing. “We are thrilled to be continuing this legacy by working with MADWOMEN, an organization dedicated to changing the ways we think and redefining the perspective of women in the creative industries.”
The first collection in this
It’s A Man’s World campaign features all four silhouettes with a mixture of color and materials that represent how the different facets of her come together to create something beautiful. These bold, colorful elements pay tribute to her commitment to be her unique individual self, regardless of traditional labels.
The second collection further amplifies her individuality by featuring footwear appearing in a neutral toned color palette. The simplicity of the design offers a clean slate on which to emphasize her own uniqueness while the neutral tones create a platform to highlight the wearer’s presence and power, shining a light on her inner and outer beauty.
It’s A Man’s World campaign is accompanied by content featuring three individuals from MADWOMEN. All three contributors featured are based in Berlin and include Isi Ahmed (@isiqu), a model and stylist; Aennikin (@aennikin), a makeup artist and photographer and Elli Drake (@ellidrake), a freelance fashion stylist who styled the It’s A Man’s World campaign shoot.
The first collection will be globally available beginning March 8th and the second collection will be globally available beginning April 1st, both on Reebok.com starting at $90.
Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425