Reebok Continues to Revolutionize Women’s Gear With New PureMove+ Bra and Tight
Boston, Mass. – April 1, 2020 – Following the debut of the award-winning PureMove Bra in 2018, Reebok is continuing its innovation in the tech space even further in 2020 with the launch of the PureMove+ Bra and Tight.
Women need workout gear that moves with them, supports them and doesn’t hold them back. From providing the perfect fit to unmatched comfort, the Motion Sense Technology in these latest products is designed to feel like a second-skin and adapt to your every move.
Dedicated to listening to its female consumers on what they need most from their sports bras and workout gear, Reebok has engineered the PureMove+ Bra and Tight to reflect the hours of research and consumer testing that make the perfect workout apparel. In response to consumer feedback, Reebok added adjustable straps and front closure features to make the sports bra more functional for an extended range of sizes.
Below are the key features of new PureMove+ Bra and Tight:
- Supportive Waistband – provides more security and coverage as it does not roll down even in the hardest workouts
- Freedom of Movement – helps you feel contained without being restricted, while allowing for functional performance
- Overall Good Fit – premium shaping, smoothing and slimming ensure the bra and tight are the perfect fit, all the while elevating your confidence during your workout
The new products arrive in an inclusive size range of XXS-4XL, as well as “short” sizing for the PureMove+ Tight. These additions further Reebok’s dedication to helping women of every size celebrate their body and feel confident during their workouts.
The PureMove+ Bra and Tight are now available for $65 and $95, respectively, on reebok.com.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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