REEBOK DEBUTS “ALTERNATES” HERITAGE BASKETBALL PACK NODDING RARE UNIFORMS, AVAILABLE BEGINNING NOVEMBER 20
StandUp for Kids partnership alongside pro basketball player “Ty” Young supports homeless youth in recognition of National Homeless Youth Awareness Month
(BOSTON) November 18, 2020 –Reebok has officially unveiled its Alternates” basketball pack featuring three special takes on heritage models including the Kamikaze II and two iterations of Question Mid, each paying homage to historic alternate uniforms of the ‘90s, ‘00s and today. In recognition of National Homeless Youth Awareness Month, Reebok has also partnered with non-profit StandUp for Kids to help provide funding, support and resources to at-risk homeless youth.
Across sport, alternate uniforms represent a defining moment in any team’s legacy, moments on court where history meets newness, moments where over the years Reebok’s basketball partners have been front and center:
- Question Mid “Black/Gold” (H00847): Executed with an old school black, beige and red color blocking, commemorates Allen Iverson’s revamped team look from ’97 and the new era of swagger ushered in by The Answer. Available November 20.
- Kamikaze II “Black/Red” (FZ4006): Previewed on court by Montrezl Harrell during the 2020 playoffs, this high-contrast red and black iteration nods those controversial rare alternates of the late ‘90s worn by Shawn Kemp and team. Available November 20.
- Question Mid “Yellow Toe” (FX4278): Debuted on court by pro point guard Quinn Cook during the 2020 playoffs, pays homage to the team’s special all-white alternates typically worn on Sundays and for holiday games. Availability to be confirmed.
Each year, an estimated 4.2 million youth and young adults experience homelessness, 700,000 of which are unaccompanied minors. In 2019 alone, through tactical street outreach, mentoring, in-bound counseling and housing support, StandUp for Kids executed more than 45,000 instances of youth service, provided nearly 23,000 meals and housed over 284 youth across the country.
In honor of the November program and in recognition of National Homeless Youth Awareness Month, Reebok, alongside professional basketball player Tamera “Ty” Young, will provide sneakers and funding to StandUp for Kids in support of the organization’s efforts. On Tuesday, November 17, Young will visit StandUp for Kids’ Atlanta Chapter where she’ll meet with high school athlete volunteers to donate and sort pairs of Reebok footwear for the program’s street outreach initiatives.
Reebok’s “Alternates” basketball pack is available globally from Reebok.com and select local retailers beginning November 20, with the Question Mid “Yellow Toe” dropping at a later date.
About StandUp for Kids
StandUp for Kids is a national non-profit organization dedicated to ending the cycle of youth homelessness in local communities like yours. Since 1990, they have cared for unaccompanied homeless and at-risk youth – and young parents with children of their own – by transitioning them from crisis to connection, and now have programs operating in eighteen locations around the country. They give their youth a sense of safety, hope, and belonging through housing support, mentoring, drop-in centers, and street outreach. You can learn more at www.standupforkids.org.
Reebok International Ltd., headquartered in Boston, MA, USA, is a leading worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment. An American-inspired global brand, Reebok is a pioneer in the sporting goods industry with a rich and storied fitness heritage. Reebok develops products, technologies and programming that enable movement so people can fulfill their potential. Reebok connects with the fitness consumer wherever they are and however they choose to stay fit – whether it’s functional training, running, combat training, walking, dance, yoga or aerobics. Reebok Classics leverages the brand’s fitness heritage and represents the roots of the brand in the sports lifestyle market.
Jason SilvaManager, Global PR & Brand MarketingUnited StatesJason.Silva@reebok.com-
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