REEBOK INTRODUCES ITS MOST VERSATILE TRAINER YET: THE NANO X

  • 14-APR-2020

  • BOSTON, Mass.

The Tenth Iteration of the Reebok Nano Delivers Peak Performance

for the Evolving Fitness Community

BOSTON, Mass. – April 14, 2020 – Reebok is celebrating the 10th anniversary of its iconic franchise by unveiling the Nano X, the most versatile Nano yet.

Over the past decade, Reebok has listened to their community and adapted alongside the ever-changing fitness space to deliver the best performance shoe on the market. With the Nano X, Reebok is raising the standards of how versatile a training shoe can and should be, inside and outside of the box.

The Nano franchise evolved through ten years of innovation alongside increasing demands of the competitive fitness community. The all new Reebok Nano X embodies that commitment to innovation. The shoe not only outperforms its competitors in the box, but delivers against the demands of all functional training regimes that incorporate the fusion of lifting, running, and jumping.

The elite shoe arrives with a contemporary design in nine different colorways, providing ideal options for all levels of training and personal style preferences. With enhanced technology, unparalleled stability, runnability, and high density foam comfort, the Nano X supports various movements and moments for all those seeking to reach their highest potentional during their workout.

“We’ve innovated the Nano for ten years to reach the standards set by the loyal Nano community. We listened to athletes of all levels from around the world for guidance throughout the Nano X creation process,” said Tal Short, Senior Product Manager of Training Footwear at Reebok. “The result is a shoe that represents a decade of dedication that we are excited to offer to a fitness community well beyond just the box.”

Advanced features of the Nano X include:

  • Elevated tech: Lightweight, premium upper material with Flexweave provides durability and breathability
  • Enhanced comfort: High-density foam collar construction dials up overall performance comfort
  • Unparalleled stability: Traction on sole provides sure-footed feel for a range of movements
  • Runnability: Decoupled midsole provides a smoother stride and added cushioning

The Reebok Nano X will be globally available on May 5th in nine intro colorways on reebok.com/Nano and at select footwear retailers worldwide, with an MSRP of $130.  Reebok UNLOCKED members will have early access to purchase the new release and have the opportunity to earn points with their purchase that can be redeemed for special rewards. To learn more, visit: https://www.reebok.com/us/reebokunlocked-rewards.

For those looking to stay active during this period of social distancing, Reebok has also recently launched its Home Fitness Hub, offering consumers free at home workouts.  For a range of workouts ranging from yoga and kid-friendly offerings to functional training workouts  that pair perfectly with the Nano X, visit: https://www.reebok.com/us/home_workouts  For additional updates relating to Reebok’s efforts to support the global community during this time, please click here.