Reebok Introduces the Human Rights Now! Collection, A Celebration of its Past - and Future
(BOSTON) August 13, 2021 -- Today, Reebok officially debuts the Human Rights Now! collection, a long-term product platform designed to fuel the brand’s mission to inspire human rights and human movement.
This collection, with graphics inspired by the 1988 Human Rights Now! World Tour, brings the brand back to its roots. The Reebok design team has brought back the original graphics from the 1988 Human Rights Now! World Tour, a benefit concert series to celebrate and raise awareness for the Universal Declaration of Human Rights. The 20-stop concert tour was made possible in part by a grant from the Reebok Foundation.
In conjunction with the release of the Human Rights Now! Collection, Reebok is also donating $270,000 to RISE, a non-profit that educates and empowers the sports community to eliminate racial discrimination, champion social justice and improve race relations.
The Human Rights Now! platform is just one of the Reebok’s pillars to execute its commitment to stand united against racism through creating a more inclusive environment but also contributing to and promoting Black and LatinX communities.
“Our Human Rights Now! collection is part of our commitment not just to be better as a brand, but to do better,” said Carmen Andrade Hardaway, Director, Human Rights Now! Product. “From the product to the storytelling to our contribution to RISE, this campaign sits squarely within our brand values, to inspire and defend human rights and human movement, while making sustainable contributions to Black and LatinX communities.”
The unisex Human Rights Now! collection includes footwear, apparel and accessories that feature a Human Rights Now! design detail. The footwear shows the Human Rights Now! logo on the heel counter as well as the Human Rights Now! manifesto on the back side of the tongue. It reads, “Let your voice be heard, wear this product with pride. Not just because you support the fight for human right, but because you have those rights.”
The footwear collection includes Classic Leather ($85), Club-C ($90) and the Workout Plus ($90). The vintage wash apparel collection, also in unisex sizing includes: HRN hoodie ($70), T-shirt ($35), Shorts ($40), Snap-back cap ($28) and mask ($20) all featuring the Human Rights Now! logo.
To celebrate the launch, Reebok is hosting an in-person pop-up poetry slam, headlined by rap legend Black Thought of the Roots. The event is Friday, August 13 starting at 11a.m. at MetroTech Commons in Brooklyn, N.Y. and will feature three other artists.
The Human Rights Now! collection is part of Reebok’s mission to donate $15M over the next five years to directly benefit Black and LatinX communities through organizations focused on ending racial injustice. The drop of the collection also coincides with the return of the Reebok Human Rights Award Program, which previously ran from 1988-2007. Yesterday, Reebok announced this year’s recipients of the Award. These three young activists were each awarded $100,000 to help support their respective global missions.
Christopher HuntGlobal Brand Marketing ManagerUnited StatesChristopher.Hunt@Reebok.com-
Dan SarroCorporate CommunicationsUnited Statesdaniel.firstname.lastname@example.org+1 781 401 4443
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