• 16-AUG-2016

Reebok Launches New "Humans of Reebok" Film

Reebok just released a new film, Humans of Reebok, that illustrates the company’s unique fitness culture - something that has been an important business catalyst over the past five years, since the brand shifted to focus 100% on fitness.

Today, Reebok is without a doubt one of the fittest companies in New England  - if not the country.  Reebok HQ boasts an impressive range of facilities and classes for employees to enjoy at any point during the working day.

In fact, Reebok’s fitness culture is so engrained that the company offers many of its applicants the chance to work out after their job interview if they are interested in experiencing this rich fitness culture while they are there.

This fitness culture is aimed at keeping its workforce strong and healthy. This commitment is reflective of the brand’s Be More Human philosophy, which emphasizes the positive effect exercise has on us physically, mentally and socially. 

  • More than 80% of Reebok’s 1,000 employees engage in some kind of fitness on a regular basis at work 
  • Employees have their choice of 12 different types of Group Fitness Classes: CrossFit, Boxing, Spin, Yoga and Power Yoga, Pilates, Endurance Running, Les Mills BODYPUMP, Les Mills SH’JAM, Les Mills CXWORX, Les Mills GRIT, and Total Body Conditioning throughout the week.
  • On a given week, there are nearly 75 total sessions of these classes.
  • The CrossFit box, Reebok CrossFit ONE hosts seven WODS every day for employees to enjoy, one of which caters to older members and women. It also hosts a month-long training class (called “On Ramp”) where you learn the functional movements safely in a comfortable setting. Throughout the week, there are 34 total WODs and 9 training (On Ramp) sessions.
  • The nearly 75 organized fitness opportunities every single week doesn’t include non-scheduled ones like basketball or soccer leagues).
  • Expansive fitness facilities open from 6:00 a.m. to 7:00 p.m. including a 12,000 sq foot CrossFit Box and a 37,000 sq foot fitness center space with free fitness consultants for members.
  • Specialized weight room, cardio center, multifunctional basketball court, and two group fitness studio spaces are open for employees to use within the Center.
  • Outdoor extensions of the facility include a 400 meter track, soccer pitch, baseball/softball diamond, outdoor pull-up rig, and two tennis courts.
  • Proximity to the Blue Hills encourages employees to hike, trail run, snowshoe, and mountain bike on their lunch break or between meetings (rental bikes and snowshoes available for employees)
  • Onsite Physical Therapy, Massage, Chiropractic and Acupuncture therapy, and Nutritional counselingis available to employees. Yearly biometric screenings and flu shots are encouraged.


  • Andrea Nirsimloo
    M&C Saatchi Sport & Ent.
    United States
  • Dan Sarro
    Corporate Communications
    United States
    +1 781 401 4443