REEBOK LAUNCHES QUESTION MID IVERSON X HARDEN “OG MEETS OG” IN CROSSOVER PARTNERSHIP WITH ADIDAS, AVAILABLE GLOBALLY AUGUST 7
(BOSTON) July 29, 2020 – On August 7 , as part of its next partnership with adidas, Reebok officially launches the Question Mid Iverson x Harden “OG Meets OG”, a distinct crossover between Allen Iverson and James Harden’s first signature sneakers. The silhouette introduces the Harden Vol. 1 ‘Pioneer’ colorway to the historic Question Mid canvas, paying homage to two of basketball’s most influential on-and-off-court icons of all time and their mutual admiration and respect for one another. The Question Mid Iverson x Harden “OG Meets OG” ($150) is available beginning August 7 at Reebok.com and across the Foot Locker family of brands including Foot Locker, Kids Foot Locker, Footaction, Champs Sports, and Eastbay.com.
“I was excited to work with AI because you don’t often get the opportunity to sit down and spend time with a legend, off the court,” says Harden. “Going back to watching him on the court, knowing his competitive nature, everything he went through, and how he did it his way, that’s another reason why I was excited because I’m on that same path right now. The collaboration makes sense because it gives a lot of people the opportunity to see what AI did in his era, and how he was unapologetic and did stuff his way. And then me doing my version of that right now, it’s kind of the passing of the torch.”
While Harden and Iverson are each at different stages in their respective careers, both continue to share a common approach to life led by a tenacious drive to be best at everything they do.
“People on the outside, looking in, really don’t understand it like we do,” explains Iverson. “You have all these things going on for you in life, you’re able to do a lot of things for your family, and you’re living a good life. You’re popular, a lot of people want to meet you, a lot of people want to be around you, basically the world is yours. But the only thing you want in return is to win, that’s it. You literally do anything that you possibly can out there to win.”
In September of 2019, Reebok and adidas joined forces for the first time to launch the Instapump Fury BOOST, a first-of-its-kind collaboration between two global sportswear brands that fused Reebok’s historic Instapump design with adidas’ contemporary BOOST performance technology. Fast forward to today, the Iverson x Harden collaboration celebrates the brands’ rich basketball heritages, while honoring two of the game’s strongest legacies and effectively bridging the gap between two defining eras of sport.
The Question Mid Iverson x Harden “OG Meets OG” ($150) is available beginning August 7 at Reebok.com and across the Foot Locker family of brands including Foot Locker, Kids Foot Locker, Footaction, Champs Sports, and Eastbay.com. Fans should stay tuned for more to come from this multi-product Iverson x Harden collaboration.
Jason SilvaManager, Global PR & Brand MarketingUnited StatesJason.Silva@reebok.com-
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