• 11-APR-2016

Reebok Partners with Bkstg to Connect Artists and Fans Around the Globe

Reebok brand partners with innovative new music start-up

April 6, 2016 -- Reebok and Bkstg launched a new content series featuring upcoming Atlanta rapper K Camp, exploring his journey and fearlessness. Reebok recently re-launched its Classic Leather sneaker in March 2016, and in an effort to build on the legacy and creative potential behind this iconic sneaker silhouette from 1983, they’ve partnered with Bkstg to connect artists and fans at scale in a more holistic way around the Classic Leather sneaker.

Through three episodic videos​, we get to see the house K Camp grew up in, hear from his family about the drive he had as a young child, and follow him to the Atlanta locales where he started his journey as a rapper.  We also learn about how he and his mom started a foundation called CampsGiving, a free benefit concert where attendees bring toiletries, toys and/or gently used clothes as a ticket of entry.  All donations go to three local Atlanta shelters to serve as Holiday gifts to serve the larger Atlanta community.

Throughout 2016, Reebok and Bkstg will follow up the K Camp content series with three additional artist stories – one of whom will be up-and-coming R&B singer Jazmine Sullivan.  The video series allows fans to learn more about their favorite artists in a new way, hear authentic stories about where they came from, see how they got to where they are today, and learn how they give back to the city and community that helped them make it.

All videos will live on Bkstg (iOSand Android), as well as the artists’ YouTube channel and Reebok’s blog.  Each video ends with a call-to-action for fans, empowering them to make/collaborate on something that will help the artist promote his/her cause.

The Classic Leather sneaker is available now online for the whole family at Reebok.com and at Finish Line.  Adult sizes retail for $75, Grade School for $55, Pre-School for $50 and Toddler for $38.