Reebok Partners with Consumers to Create Expressive Apparel Collection
Boston, Mass. – April 1, 2021 – Today Reebok launches the latest installation of the Meet You There franchise with an apparel collection designed to help you express yourself: MYT x MEMENTO. The line features a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS-XXXL.
Reebok partnered with This Memento , an immersive strategy and insight agency based in Amsterdam, to help bring this collection to life. This Memento identified a group of determinedly independent consumers based in Liverpool, UK who brought their bold, unique styles and perspectives to influence the MYT x MEMENTO SS21 collection. The result is an assortment of spring and summer pieces focused on adaptability and versatility and designed to help you stand out.
Highlights of the MYT x MEMENTO SS21 collection include:
- Meet You There Bralette: Featuring a back cut-out to keep you cool in the warmer months and a large front graphic, the Meet You There Bralette is the perfect bold top. The bralette also incorporates two layers at the front of the body for added support.
- Meet You There Graphic Tee: This bold graphic tee displays a large Reebok vector symbol down the front of the shirt to create a striking statement. The Meet You There Graphic Tee also incorporates Reebok’s signature Speedwick technology to wick sweat away from the body and keep you dry throughout the summer.
- Meet You There Coaches Jacket: The Meet You There Coaches Jacket is constructed with a nylon/polyester material with an iridescent finish, creating an ultra-bold accent piece. The jacket also features drawcords to easily adjust the relaxed fit apparel.
The MYT x MEMENTO SS21 collection is globally available now on Reebok.com.
PRESS RELEASE DOWNLOAD
Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
MORE FROM LATEST NEWS
SUBSCRIBE TO RSS FEEDXML
Reebok by Pyer Moss | Experiment 4 "Emergency Orange" Colorway Arrives on Reebok.com On November 27th
A$AP Nast‘s NST2 x Reebok Present Collaborative Zig Kinetica II Edge, Available November 26
Reebok’s Latest Training Shoe Collection Celebrates the Underlying Energies of Elite Athletes
Shaquille O’Neal x Damian Lillard: Hip Hop and Hoops Collide in Epic Reebok x adidas “Damenosis” Collaboration, October 19