Reebok Partners with Consumers to Create Expressive Apparel Collection
Boston, Mass. – April 1, 2021 – Today Reebok launches the latest installation of the Meet You There franchise with an apparel collection designed to help you express yourself: MYT x MEMENTO. The line features a selection of lifestyle pieces in men’s, women’s and unisex sizes ranging from XXS-XXXL.
Reebok partnered with This Memento , an immersive strategy and insight agency based in Amsterdam, to help bring this collection to life. This Memento identified a group of determinedly independent consumers based in Liverpool, UK who brought their bold, unique styles and perspectives to influence the MYT x MEMENTO SS21 collection. The result is an assortment of spring and summer pieces focused on adaptability and versatility and designed to help you stand out.
Highlights of the MYT x MEMENTO SS21 collection include:
- Meet You There Bralette: Featuring a back cut-out to keep you cool in the warmer months and a large front graphic, the Meet You There Bralette is the perfect bold top. The bralette also incorporates two layers at the front of the body for added support.
- Meet You There Graphic Tee: This bold graphic tee displays a large Reebok vector symbol down the front of the shirt to create a striking statement. The Meet You There Graphic Tee also incorporates Reebok’s signature Speedwick technology to wick sweat away from the body and keep you dry throughout the summer.
- Meet You There Coaches Jacket: The Meet You There Coaches Jacket is constructed with a nylon/polyester material with an iridescent finish, creating an ultra-bold accent piece. The jacket also features drawcords to easily adjust the relaxed fit apparel.
The MYT x MEMENTO SS21 collection is globally available now on Reebok.com.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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