Reebok Partners with Running Icon Kathrine Switzer
Global Fitness Brand Forms New Ties in Women’s Running; Marathon Legend Kathrine Switzer and the 261® Fearless Global Running Movement
CANTON, Mass. – April 20, 2016 – Reebok, a global leader in fitness, is pleased to announce an inspiring new partnership with running pioneer Kathrine Switzer; the first woman to enter and race in a major US marathon. Switzer is one of the sport’s most influential figures, and an inspiration to female runners around the globe.
Switzer famously took part in the 1967 marathon in Boston and was almost forcibly removed by race officials before completing the course. Her entry revolutionized the running world and Switzer went on to complete 39 marathons, winning the New York City Marathon in 1974.
“Kathrine is a true pioneer in women’s running. At Reebok, we know how beneficial running can be on the human mind and body, and Kathrine shares our commitment to inspiring positive change through fitness and exercise. We will be working very closely on exciting projects in 2016 that will empower women to achieve their fitness goals and life aspirations,” said Scott Daley, GM Reebok Running.
Switzer said: “Reebok truly understands the importance of fitness and how it transcends the physical benefits to bring strength and confidence to other aspects of life. I am really looking forward to working side by side with a global brand to help connect with and empower women across the world, and show that potential is truly limitless.”
In addition, Reebok has formed a new global partnership with 261® Fearless, the non-profit organization founded by Switzer in 2015. 261® Fearless empowers women through run clubs, events, training and a digital community.
“We look forward to supporting the growth and development of 261® Fearless and their aspirational and constructive digital community for women’s running. Both Reebok and 261® Fearless aim to make this forum available for women across the world to share their running achievements and the positive impact of fitness on their life,” Daley continued.
Reebok will develop a 261® Fearless product capsule range for SS17 and a donation of five per cent of net sales from the collection will be made to the non-profit.
For more information visit www.reebok.com
Dan SarroCorporate CommunicationsUnited Statesdaniel.firstname.lastname@example.org+1 781 401 4443