Reebok releases new Colorways of plant-based Footwear
Brand responds to strong demand for “Cotton + Corn” vegan sneakers with new releases in Blue Slate, Lavender Luck and Industrial Green
Boston, Mass. – July 9, 2019 – Today, global fitness brand Reebok releases three new colorways of its groundbreaking “Cotton + Corn” collection.
Launched in 2018, the NPC UK Cotton + Corn is made from “things that grow” – constructed from an upper made of 100% cotton and a biobased sole derived from corn. The vegan Cotton + Corn sneakers are the only footwear products on the market that have been certified as containing 75% USDA certified biobased content and are sold in 100% recycled packaging.
Having launched in a Chalk colorway, the sneaker is now available in Blue Slate, Lavender Luck and Industrial Green.
Bill McInnis, Head of Reebok Future, said, “We have been thrilled at the response to the Cotton + Corn line and are excited to release three new colorways to complement the existing Chalk silhouette. But this is still only the beginning, we are working diligently on the next iteration of the range on our journey to create a 100% biobased, fully compostable shoe.”
The NPC UK Cotton + Corn sneakers come in unisex sizing, retail for $90 and will be available for purchase from July 9, 2019 in limited quantities, exclusively on Reebok.com/us/CottonandCorn.
For the Cotton + Corn initiative, Reebok partnered with DuPont Tate & Lyle Bio Products, a leading manufacturer of high-performance biobased solutions. DuPont Tate & Lyle has developed Susterra® propanediol, a pure, petroleum-free, non-toxic product that contains 100% USDA certified biobased content, derived from field corn. Susterra® propanediol is used to create the sole of the NPC UK Cotton + Corn footwear.
The Reebok Future team is Reebok’s innovation department dedicated to creating new technologies, ideas, techniques and prototypes.
For more information please visit www.reebok.com/us/cottonandcorn and https://news.reebok.com/global
MEDIA
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CONTACTS
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Andrea NirsimlooM&C Saatchi Sport & Ent.United Statesandrea.nirsimloo@mcsaatchi.com646-619-2813
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Dan SarroCorporate CommunicationsUnited Statesdaniel.sarro@reebok.com+1 781 401 4443
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