Reebok’s Retrofuture Cleveland All-Star Experience to Celebrate 25th Anniversary Question, New Instapump Fury Zone
“Bok Door” event to be held in downtown Cleveland, February 18-19, with special guests
Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal and more
(BOSTON) February 15, 2022 – Reebok today has confirmed its return to all-star this upcoming weekend where the brand will offer Cleveland 2022 attendees an immersive retrofuture “Bok Door” experience showcasing the upcoming Question Mid 25th Anniversary and brand new Instapump Fury Zone. The RSVP-only event takes place February 18-19 in downtown Cleveland (location in RSVP link below) and will welcome Reebok friends like Myles Garrett, Dee Brown, Allen Iverson, Shaquille O’Neal and more over the weekend.
Showing just a few weeks after the launch of its new “Life is Not a Spectator Sport” campaign, Reeboks’ 2022 all-star experience will pull attendees into a sneaker-culture “time machine” exploring the brand’s heritage and future.
“Pump, Question, Fury - Reebok is legendary in basketball and sneakers, so I’m happy to work with the brand in telling its story in Cleveland,” commented all-pro football player and Reebok partner, Myles Garrett. “This is a big weekend for the city. I hope to see tons of fans and friends at the festivities, and look forward to hanging with the Reebok community, playing games, showing some cool new shoes, and just having a good time.”
The activation will first take guests back to the 90s vintage sneaker store scene, highlighting Reebok’s basketball heritage through Allen Iverson’s iconic Question Mid and the upcoming Question Mid 25th Anniversary, a silver iteration dropping February 17th. This 25th “Silver Anniversary “Question Mid marks the final instalment of a year-long celebration of Iverson’s prolific ’96 rookie season and his first signature Reebok shoe – one that has forever changed sneaker history and basketball culture.
Visitors will then be catapulted decades into the future through the “Bok Door” and a transformative space mixing iconic Reebok basketball moments and technologies. These elements and storylines will come together to present the all-new Instapump Fury Zone - dropping February 19th – that offers a modern interpretation of Instapump Fury design language, paired with Pump technology, and built for the modern-day blacktop with style and comfort all-in-one. In this futuristic space, guests will enjoy Reebok hoops-inspired activities, video games, exclusive custom gear and appearances by brand partners Myles Garrett, Dee Brown and more.
Question Mid 25th Anniversary and Instapump Fury Zone imagery and moving content can be found here.
Reebok’s 2022 all-star activation schedule is as follows:
- Day 1, February 18: Friends and family, invite only.
- Day 2, February 19: Open to public, “Bok Door” RSVP (link HERE) required.
The Question Mid 25th Anniversary (GX8563, $160) is available beginning February 17th from Reebok.com and the Foot Locker family of brands. The all-new Instapump Fury Zone (G55140, $150) is available beginning February 19th from Reebok.com, Finish Line, Foot Locker, Champs Sports, and Dick’s Sporting Goods.
Jason SilvaManager, Global PR & Brand MarketingUnited StatesJason.Silva@reebok.com-
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