Reebok Unveils Beatnik Inspired by Outdoor Adventures
Boston, MA – June 28, 2021 – After being reintroduced in 2020, Reebok is unveiling a new iteration of the cult-favorite Beatnik with the “Natural Dye” collection. Accompanying this drop is campaign imagery that was shot and stylized by Daniel Pacitti.
The line features two colorways – Beige (GW2811) and Blue (GX8141) – both of which are meant to represent natural elements of the earth (the former) and water (the latter). Each shoe incorporates a unique mountain design illustration on the midfoot and heel straps inspired by the traditional outdoor adventure straps used to secure your belongings while hiking, sailing, kayaking and more.
The “Natural Dye” Beatniks are constructed with a canvas that undergoes a natural dye process creating a slight color variation throughout the fabric, meaning each pair will be unique in color.
This collection comes after the silhouette’s original introduction in the Fall 1994 outdoor line-up which made waves with its aggressive shark tooth-like sole and closed toe upper. The Beatnik was brought back in 2020 and will drop in additional colorways throughout the FW21 season.
The “Natural Dye” Beatniks will be available for $120 from local and global retailers including Reebok.com, Bodega, End and SNS beginning in July 2021.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425
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