Reebok Unveils Line Inspired by Liquid Magma & the Deep Sea for October
Boston, Mass. – October 9 – Today Reebok announces its newest fashion inline collection – Liquify. The collection is inspired by hot and cold liquid and features four of Reebok’s most eye-catching silhouettes: DMX Trail Hydrex, DMX Trail Shadow, Premier Road Modern and Zig 3D Storm.
Two shoes in this collection – the Zig 3D Storm and Premier Road Modern – offer oranges and reds which mirror liquid rock such as magma and lava. The red/black Premier Road Modern specifically exemplifies that narrative of volcanic reactions and the liquid-like materials produced by those reactions.
The remaining silhouettes feature shades of blue mixed with yellows to represent the properties of water. The deep sea ocean inspires the dark blue and yellow hues, which nods to the bioluminescent creatures that live on the ocean floor. The lighter blue comes from the glacial landscape, with the light blue Premier Road Modern reminiscent of a glacial barrier breaking apart. This theme comes together through the use of transparent and patent materials to further illustrate the different liquids.
The Liquify line will be available in unisex sizes at select retailers starting at $180 USD beginning mid-October.
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Julia Pasquale MonkManager, Global PR & Brand MarketingUnited StatesJulia.Monk@reebok.com(857) 262-2425