Reebok X Awake NY Second Collab blends NYC street culture with London youth culture
BOSTON, MASS. / QUEENS, N.Y.–March 12th — Today, Reebok and NYC streetwear brand Awake NY announce the release of their second collaborative collection. Exactly 1 year after their first collaboration, the brands joined forces once again to amplify two Reebok classic models, the Club-C and Classic Leather, with the iconic Awake NY flare.
Following the success of the SS20 Launch on the Workout and Pump Fury – Awake is proud to launch their take on the Icons Club C and Classic Leather for 2021. The Sandtrap and Chalk colored Club C ($120) and CL Leather ($120) feature snake accents and the Awake signature motif printed on back heel, tongue label, and sock liner for an elevated feel.
The inspiration behind this second collab was intended to, “Design something that felt like New York heritage, but that also acknowledges London youth culture; the goal was to capture the synergy between both of the worlds and bringing them together through authentic product,” said Angelo Baque, Founder of Awake. And the selection of the Club C and Classic Leather silhouettes was routed in Baque’s memory of his late friend Gary Warnet – “I wish he could have been here for the design process, especially when looking at the Classic Leather, seeing the late 80s and 90s and the culmination of street culture and hip hop and New York's love of the Club C.”
To view visual content from the SS21 Reebok x Awake collection, visit HERE. The capsule drops March 11th exclusively at awakenyclothing.com before becoming available worldwide on March 13th on Reebok.com.
Matthew WymanCreative Producer -Global PR & MarketingUnited StatesMatthew.Wyman@reebok.com857-294-0692