Reebok x Très Rasché Drop Second Club C Collaboration
BOSTON, MASS. / SEPTEMBER 13, 2021 – Today, Reebok and nonbinary fashion label Très Rasché announce their newest drop: the Reebok x Très Rasché Club C Legacy Anahata Heart Chakra, available beginning September 23.
Following the launch of two colorways on the Club C 85 last year, this highly anticipated drop—designed by Très Rasché founder, Mad Bad Ting—will be the second launch of the Non-Binary/Unisex brand collaboration. The Club C Legacy Anahata Heart Chakra is part of Très Rasché’s ‘Awakening A New Reality’ collection.
“This collaboration means a lot to me personally and to my evolving business,” said Mad Bad Ting. “At the beginning of Très Rasché, many people didn’t believe in the vision of making something non-binary, overtly positive, and trying to change the systems at large. Reebok took a chance on me and was one of the first to believe in what TR is doing.”
The inspiration and overarching theme for this sneaker collaboration is the Anahata Heart Chakra, the fourth Chakra. The catalyst of this collection is centered around reactivating the Heart Chakra, implied at connecting with the love energy that swirls all around us to awaken the reality of universality, connection, unity, and compassion.
The Reebok x Très Rasché Club C Legacy Anahata Heart Chakra ($130, GW5106) features a green ombre continuous print that flows seamlessly across the panels of the shoe. A direct nod to the heart chakra energy, the ombre is meant to represent the idea that the only constant in life is change and that some days will be harder than others, but going with the flow, trusting the process, and choosing love is always the easiest way to find peace and clarity.
The photoshoot features Alex Goya as the main model accompanied by additional TR models to represent all customers. The art direction and vision behind the shoot is “energy,” embodied by green lighting and graphic elements.
“For Très Rasché, this collaboration means that the conglomerates and masses are one step closer to forgetting about gender stereotypes,” said Mad Bad Ting. “My goal since the beginning with this partnership has been to help bridge the gap between men's and women’s sneakers.”
The Reebok x Très Rasché Club C Legacy Anahata Heart Chakra will be available for purchase on Reebok.com beginning September 23.
About Très Rasché
Tres Rasche reflects & defines the spirit of change. Founded by Dj/Designer Mad Bad Ting in 2016, Très Rasché is an agent of change proving an alternate dichotomy to men's and women's fashion with new-age solutions. Weaving MBT's childhood memories of the noughties, athletic roots, futurism, and everlasting infatuation for music, Très Rasché creates dynamic apparel & visualizations closely linked with the music scene today. Specializing in progressive genderless design and planet-conscious manufacturing that is proud to cater to all humans.
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Eliza SneedenAssociate Manager, Global PR & Brand MarketingUnited StatesEliza.Sneeden@reebok.com603-686-3892
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