Beckham’s Newest Collaboration with Reebok is
Inspired by her Daily No-Compromise Workout
Boston, MA – July 24, 2019 – Today, global fitness and lifestyle brand Reebok launches the second collection from its partnership with Victoria Beckham. The new collaboration is an evolution of the debut collection’s range of elevated sportswear, taking inspiration from the designer’s daily high-energy exercise routine and her journey as a trained dancer.
The new collection includes a range of women’s and unisex apparel, footwear and accessory pieces, featuring enhanced performance benefits and refined tailoring—a result of Reebok and Victoria’s shared mission to marry performance with style. The collection’s unisex outerwear pieces have a streetwear feel, which sit alongside the more-delicate, balletic-inspired performance apparel, like sheer bras, briefs, and off-the-shoulder tops.
The city of London and its youth culture remain key influences in the Reebok x Victoria Beckham collection. Urbantechnical fabrics in a fashion-forward color palette of neon and earth tones are mixed with militaristic shades of khaki and navy. Outerwear items, including windbreakers, bomber crewnecks and anoraks feature bold branding and graphics, an homage to apparel of the late 80s and early 90s. Grounding the collection is footwear in a dynamic palette of khaki, black, neon yellow, and navy brought to life on the 90s-inspired Bolton Sock silhouettes.
Beckham notes, “I designed each piece to make the wearer feel confident in their style without compromising on high-performance features. Working out makes me feel strong and empowered and that ethos is reflected throughout the collection.”
Kelly Hibler, General Manager, Reebok Classics, comments on the collection, “We are thrilled to launch our second collection with Victoria, building off the excitement and success of our inaugural range. United by a shared goal to make our consumer feel supported and powerful in all aspects of their lives, we continue to find the perfect balance between style and sport.”
The Reebok x Victoria Beckham Fall Winter 19 collection comes alive through campaign imagery from the creative vision of photographer Mario Sorrenti and stylist Alastair McKimm. Drop one of the FW19 Reebok collection will be available starting today, July 24, 2019, at Reebok.com/VictoriaBeckham and other premium retailers worldwide.