SNS Announces its Latest Collaboration with Reebok - a Classic Leather and Classic Leather Legacy along with an SNS Capsule Clothing Collection
Reebok & SNS Present “Kazi’s World Tour”
SNS & Reebok tap Claymation Artist and Creative Kazi for a “Walk” Around the World of SNS in the Campaign for the Shoes and Collection
Wednesday, March 3rd, 2021 - Today, SNS reveals its latest collaboration with Reebok - a Classic Leather and a Classic Leather Legacy inspired by early ‘90s hiking and outdoor walking trends, along with a capsule clothing collection to align with the footwear collab titled the “Walking Collection”. For this collaboration and collection SNS tapped Kazi, an LA based multidisciplinary artist to bring it all to life. Kazi created a clay animation campaign, where he and Archie the wolf (the character he sculpted), walk all around the world of SNS while wearing both the Classic Leather Legacy and the Classic Leather along with the SNS capsule apparel. Kazi and Archie walk together to SNS LA, Berlin, London, Berlin and Paris and Tokyo. Kazi and his team at PRTND Studios, built all of the sets, sculptures and did all of the animation out of the SNS office space in Venice Beach. Additionally, Kazi and all of the PRTND Studios artists are also the models in the lookbook. The clothing capsule and both silhouettes will be available to buy on Sneakersnstuff.com March 6 and the Classic Leather Legacy will be available to buy on Reebok.com March 8.
The SNS “Walking” capsule builds on a trend sparked in the early ‘90s when outdoor activities took off and inspired a whole generation to go out and about. With Reebok’s “Boundless” collection from 1991 to the Planet Reebok campaign, the rich heritage speaks throughout each piece. Spearheaded by a pair of premium Reebok Classic Leather and its updated Classic Leather Legacy predecessor, features an SNS selection of clothing that nod to the sporty elegance of these early adventurers. Lead by the SNS Sherpa Fleece Sweatshirt made from upscale Italian fabric with a subtle embroidered SNS patch.
The capsule drop also includes two retro Poly Trackpant in black and brown, a leading garment in sportswear in the early ‘90s. Concluded by a classic SNS Long-Sleeve Tee with signature graphics, the collection comes to life in partnership with LA-based clay-motion animator and musician Young Kazi to tie into the collaboration’s outdoor-inspired walking story that became a global movement.
”The choice of materials is what stands out in this collection. This is very much a touch and feel product that might not always speak to everyone through digital platforms. For SNS, that gives a project extra meaning. It means you have to experience it in life so it will speak to different parts of your senses.” Erik Fagerlind, Co-founder and Creative Director of SNS.
The Classic Leather ($120) comes in a Stucco/Wild Brown/Modern Beige colorway with both brand logos featured on the tongue.
The Classic Leather Legacy ($120) is styled in Wild Brown/Maroon/Matte Gold with logo hits on the heel. Both models come in unisex sizing ranging 3.5-13,14,15.
Models: Classic Leather #GZ8706 and Classic Leather Legacy #GZ8707.
Matthew WymanCreative Producer -Global PR & MarketingUnited StatesMatthew.Wyman@reebok.com857-294-0692